[09/19/07 - 02:47 PM]
The CBS Mobile Network Unveils Its 2007-2008 Season Program Lineup on V Cast Mobile TV from Verizon Wireless
This season's programming lineup will feature the additions of new CBS series THE BIG BANG THEORY, KID NATION, VIVA LAUGHLIN and MOONLIGHT, as well as returning series HOW I MET YOUR MOTHER, SHARK, THE UNIT and THE PRICE IS RIGHT.

[via press release from CBS]


New Series "The Big Bang Theory," "Kid Nation," "Viva Laughlin" and "Moonlight" Along with "How I Met Your Mother," "Shark," "The Unit" and "The Price is Right" Join CBS Mobile's Existing Lineup of Popular Entertainment, News and Sports Programming

Also, New This Season:

�� Daily Financial News From Wallstrip, CBS's Recently Acquired Online Property

�� Three-Minute News Breaks At the Top of the Hour

�� After School Block of Programming Featuring "Brady Bunch," "StarTrek" and "The Late Late Show with Craig Ferguson"

The CBS Mobile Network today unveiled its 2007-2008 season program lineup to appear on V CAST Mobile TV from Verizon Wireless, a service of MediaFLO USA.

CBS's Mobile Network streams programming on the cell phone 24/7, 365 days a year, featuring simulcasts and time-shifted offerings of popular shows on the CBS Television Network and CSTV.

This season's programming lineup will feature the additions of new CBS series THE BIG BANG THEORY, KID NATION, VIVA LAUGHLIN and MOONLIGHT, as well as returning series HOW I MET YOUR MOTHER, SHARK, THE UNIT and THE PRICE IS RIGHT.

They join existing CBS content of popular entertainment, news and sports programming including CSI: CRIME SCENE INVESTIGATION, CSI: MIAMI, CSI: NY, NCIS, NUMB3RS, LATE SHOW with DAVID LETTERMAN, THE LATE LATE SHOW with CRAIG FERGUSON, CBS EVENING NEWS WITH KATIE COURIC and CBS's daytime dramas.

Also available for the first time are program offerings from Wallstrip, CBS's recently acquired online property that produces and syndicates a daily, web show focused on financial news, three-minute made-for-mobile news breaks at the top of each hour (between 12:00-6:00 PM), consisting of approximately one-minute each of news, sports and entertainment updates and "Afternoon Rewind," an after school block comprised of "Star Trek" (4:00-5:00 PM), "Brady Bunch" (5:00-5:30 PM) and rebroadcasts of the previous night's "Late Late Show with Craig Ferguson" (5:30-6:30 PM).

"We're committed to creating an experience that is truly made for mobile. In addition to adding nearly every new fall show, we've really begun to tailor our offering to the mobile audience," said Jeff Sellinger, Vice President, CBS Mobile.

"By offering news breaks and the Wallstrip daily show at the top of each hour, we quickly keep the audience current with the most important happenings while enabling them to still watch their favorite shows. We've also created an after school block that speaks directly to the younger demographic and early service adopters."

2007-2008 CBS content to be available through V CAST Mobile TV from Verizon Wireless, a service of MediaFLO USA includes:

Rules of Engagement

The Big Bang Theory

How I Met Your Mother

Kid Nation

Viva Laughlin



The Price is Right

Late Show with David Letterman

The Late Late Show with Craig Ferguson



CSI: Miami

The Unit



The Young and the Restless

Guiding Light

As the World Turns

CBS Evening News With Katie Couric

60 Minutes

48 Hours Mystery

Afternoon Rewind block of after school programming including "StarTrek" and "Brady Bunch"


CBS Made-for-Mobile News Breaks

Classic programming from CBS's vast library including "I Love Lucy," "MacGyver," "Gunsmoke" and "Have Gun, Will Travel."

Comprehensive college football and basketball coverage from CBS Sports and CSTV

V CAST Mobile TV is available in more than 30 markets from coast to coast, including Atlanta, Chicago, Las Vegas, Los Angeles, New York and Philadelphia. A complete list and map of available markets, pricing, phone and programming information is available at www.verizonwireless.com/mobiletv.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Interactive and CSTV Networks), music (CBS Records), and consumer products (CBS Consumer Products). For more information, log on to http://www.cbscorporation.com/.

About MediaFLO USA Inc.

MediaFLO USA Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. The award-winning MediaFLO USA mobile entertainment service, called FLO TVTM, offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV: Music Television, NBC 2Go, NBC News2Go and Nickelodeon. The FLO TV service also will deliver short-format clips and real-time information and entertainment services. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.mediaflousa.com.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 62.1 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

  [september 2007]  

· 48 HOURS (CBS)

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