or


[09/01/08 - 10:38 AM]
CBS Is Exclusive Broadcast Advertiser in People Magazine's SepT. 22 Issue
The issue, featuring 20 ads (consecutive right hand pages, spreads and gatefolds), will be on stands September 12.

[via press release from CBS]

CBS IS EXCLUSIVE BROADCAST ADVERTISER IN PEOPLE MAGAZINE'S SEPT. 22 ISSUE

NEW YORK - CBS and PEOPLE jointly announced today that CBS's fall programming ads will be featured exclusively in PEOPLE's Sept. 22, 2008 issue with 20 ads (consecutive right hand pages, spreads and gatefolds). In a special arrangement with the magazine, CBS will be the exclusive broadcast advertiser in the issue, on stands Sept. 12th during the key period leading up to the launch of CBS's new fall lineup.

"There's no denying the impact of PEOPLE's extraordinary reach and appeal," said George Schweitzer, President, CBS Marketing Group. "CBS has long valued its relationship with PEOPLE, and we're elated that they worked with us to pull off this first-time strategy to be the sole broadcast advertiser in this well-timed issue."

Paul Caine, President, Time Inc. Entertainment Group, said, "We're thrilled to be at the center of CBS's fall TV advertising efforts - and to leverage the viewing power of our 43 million PEOPLE readers. This is an innovative format that will engage readers and build excitement for CBS's primetime shows."

An added special element to CBS's People ad campaign is the array of unique and engaging ads that cleverly continue the thread of copy from one page/series to the next. Examples include:

Always Gets Lucky... (with art of Charlie Sheen, star of "Two and a Half Men") leading into Never Gets Lucky (with art of Kyle Bornheimer, star of "Worst Week")

They Bend the Rules... (art of "NCIS" cast members) leading into He Breaks Them (art Simon Baker, star of "The Mentalist")

Piece of Work... (Art of Julia Louis-Dreyfus, star of "The New Adventures of Old Christine") leading into Work in Progress (art of Jay Mohr, star of "Gary Unmarried")

One Great Show ... (Art of William Petersen and Marg Helgenberger, stars of "CSI") leading into Leads to Another (art of Rufus Sewel, star of "Eleventh Hour")

Looking for Lost Souls... (art of Jennifer Love Hewitt, star of "Ghost Whisperer") leading into Looking for Lost Soulmate (art of Elizabeth Reaser, star of "The Ex List")

About CBS

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS is the Number One most watched network in primetime, with a total primetime network lineup that was watched by nearly 100 million people a week during the 2006/2007 season-to-date. The Network has the Number One drama on television, CSI; Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About PEOPLE

PEOPLE revolutionized personality journalism in 1974 and is today the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit http://www.people.com/.





  [september 2008]  
S
M
T
W
T
F
S
 


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· GHOST WHISPERER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)
· WORST WEEK (CBS)





[07/27/16 - 01:39 PM]
Netflix Announces Premiere Dates for Nine Series, Including "Black Mirror," "Chef's Table: France," "Gilmore Girls: A Year in the Life" and More
Plus: "Chelsea," Lady Dynamite" and "Real Rob" to all return for second seasons.

[07/27/16 - 01:31 PM]
Multi-Award Winner Laura Linney Stars Alongside Jason Bateman in New Netflix Original Drama Series "Ozark"
Grounded in dark reality, this money-centric present day story revolves around financial planner Marty (Jason Bateman) and Wendy Bird (Laura Linney) and their family's sudden relocation from the suburbs of Chicago to a summer resort community in the Missouri Ozarks.

[07/27/16 - 01:11 PM]
Nickelodeon to Feature First Lady Michelle Obama in an All-New Episode of "All in with Cam Newton," Airing Friday, July 29, at 8:00 P.M. (ET/PT)
In this episode, Cam Newton takes 10-year old Rosie Smolowitz to the White House to meet First Lady Michelle Obama, who talks to Rosie about her dream of one day becoming President of the United States.

[07/27/16 - 01:02 PM]
Suspense Thriller and Six-Part Television Event "Wolf Creek" to Premiere This October Only on Pop
The TV series stars John Jarratt, who reprises his movie role as the murdering psychopath Mick Taylor, wreaking havoc in the Australian Outback - except this time, things are different.

[07/27/16 - 12:31 PM]
Spike Backs "Bar" Business and Star Jon Taffer
The fifth season of "Bar Rescue" will debut on August 7, with the additional "Back to the Bar" specials airing throughout the "Bar Rescue" run of original episodes on Sunday nights.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 11:30 AM]
Video: "Gilmore Girls: A Year in the Life" - Date Announcement - Netflix
The four-part event premieres Friday, November 25 on the streaming service.

[07/27/16 - 10:02 AM]
Starz Developing "Peep Show" Series Based on UK Comedy Created by Sam Bain and Jesse Armstrong
With the original series having aired its ninth and final season for Channel 4 in the UK, series creators Sam Bain and Jesse Armstrong will be consulting producers on the US adaptation.

[07/27/16 - 09:35 AM]
Video: Crackle Releases Extended Trailer and Key Art from Its New Scripted Original Series, "StartUp," Starring Martin Freeman, Adam Brody, Edi Gathegi and Otmara Marrero
Launching Tuesday, September 6, the series is set amongst the unconstrained, yet opportunistic streets of Miami and weaves a complex and exciting narrative, focusing on the high-stakes struggle of what one will do to reach ultimate success.

[07/27/16 - 09:19 AM]
The Wild, Wild West Meets Its Match with Animal Planet's "North Woods Law: Washington State"
The series, formerly known as "Rugged Justice," returns Thursday, August 25 at 10:00/9:00c.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/27/16 - 08:06 AM]
Smithsonian Channel Celebrates National Parks 100th on August 28
The one-hour special tells the story of how this radical idea evolved into an enduring mission shaped by the creativity, resourcefulness and passion of individual Americans.

[07/27/16 - 06:01 AM]
CMT Announces Season Two Pickup of Hit Comedy "Still the King"
The one-hour season finale airs Sunday, August 14 at 9:00/8:00c.

[07/26/16 - 01:51 PM]
Bravo Media Delivers a Dramatic Two-Night "Shahs of Sunset" Reunion Airing Tuesday, August 2 at 9PM ET/PT and Wednesday, August 3 at 10PM ET/PT
Host Andy Cohen sits down with Reza Farahan, Asa Soltan Rahmati, Mike Shouhed, Mercedes "MJ" Javid, Golnesa "GG" Gharachedaghi and Shervin Roohparvar to discuss - or debate - this season's most "shah"-king moments.