or


[09/01/08 - 10:38 AM]
CBS Is Exclusive Broadcast Advertiser in People Magazine's SepT. 22 Issue
The issue, featuring 20 ads (consecutive right hand pages, spreads and gatefolds), will be on stands September 12.
[via press release from CBS]

CBS IS EXCLUSIVE BROADCAST ADVERTISER IN PEOPLE MAGAZINE'S SEPT. 22 ISSUE

NEW YORK - CBS and PEOPLE jointly announced today that CBS's fall programming ads will be featured exclusively in PEOPLE's Sept. 22, 2008 issue with 20 ads (consecutive right hand pages, spreads and gatefolds). In a special arrangement with the magazine, CBS will be the exclusive broadcast advertiser in the issue, on stands Sept. 12th during the key period leading up to the launch of CBS's new fall lineup.

"There's no denying the impact of PEOPLE's extraordinary reach and appeal," said George Schweitzer, President, CBS Marketing Group. "CBS has long valued its relationship with PEOPLE, and we're elated that they worked with us to pull off this first-time strategy to be the sole broadcast advertiser in this well-timed issue."

Paul Caine, President, Time Inc. Entertainment Group, said, "We're thrilled to be at the center of CBS's fall TV advertising efforts - and to leverage the viewing power of our 43 million PEOPLE readers. This is an innovative format that will engage readers and build excitement for CBS's primetime shows."

An added special element to CBS's People ad campaign is the array of unique and engaging ads that cleverly continue the thread of copy from one page/series to the next. Examples include:

Always Gets Lucky... (with art of Charlie Sheen, star of "Two and a Half Men") leading into Never Gets Lucky (with art of Kyle Bornheimer, star of "Worst Week")

They Bend the Rules... (art of "NCIS" cast members) leading into He Breaks Them (art Simon Baker, star of "The Mentalist")

Piece of Work... (Art of Julia Louis-Dreyfus, star of "The New Adventures of Old Christine") leading into Work in Progress (art of Jay Mohr, star of "Gary Unmarried")

One Great Show ... (Art of William Petersen and Marg Helgenberger, stars of "CSI") leading into Leads to Another (art of Rufus Sewel, star of "Eleventh Hour")

Looking for Lost Souls... (art of Jennifer Love Hewitt, star of "Ghost Whisperer") leading into Looking for Lost Soulmate (art of Elizabeth Reaser, star of "The Ex List")

About CBS

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS is the Number One most watched network in primetime, with a total primetime network lineup that was watched by nearly 100 million people a week during the 2006/2007 season-to-date. The Network has the Number One drama on television, CSI; Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About PEOPLE

PEOPLE revolutionized personality journalism in 1974 and is today the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit http://www.people.com/.





  [september 2008]  
S
M
T
W
T
F
S
 


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· GHOST WHISPERER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)
· WORST WEEK (CBS)




[04/26/24 - 12:07 PM]
Oxygen True Crime's "Accident, Suicide or Murder" Returns for a Fifth Season on Saturday, May 18 at 8 P.M. ET/PT
The series explores the unbelievable true stories of suspicious deaths that either initially appear to be an accident, suicide or murder.
[04/26/24 - 12:00 PM]
The "2024 American Music Awards" to Air for the First Time on CBS, Sunday, Oct. 6
The AMAs celebrate the year's top achievements in music determined by the fans, for the fans.
[04/26/24 - 11:40 AM]
#1 and #2 Court Shows "Judge Judy" and "Hot Bench" Renewed Through 2025-26 in 95% of the Country
"Hot Bench" was reupped for two more years by CBS Stations in major markets, as well as stations owned by Sinclair, Nexstar, Tegna, Scripps, FOX Stations, Gray and Weigel.
[04/26/24 - 11:00 AM]
The Word-Twisting Game Show "Lingo," Hosted By RuPaul Charles, to Premiere Friday, May 24 on CBS
Host RuPaul Charles brings his one-of-a-kind personality to this clever, competitive and unpredictable game where teams of two face off in fast-paced puzzle rounds to guess letters that reveal seemingly simple words.

[04/26/24 - 09:33 AM]
Paramount+ Announces "Apartment 7A," A New Original Film Starring Golden Globe Winner Julia Garner, to Premiere This Fall
Set in 1965 New York City, the film tells the story prior to the legendary horror classic Rosemary's Baby, exploring what happened in the apartment before Rosemary moved in.
[04/26/24 - 09:00 AM]
Video: China Anne Mcclain & Kylie Cantrall Perform "What's My Name (Red Version)" from "Descendants: The Rise of Red" Soundtrack in New Music Video
"Descendants: The Rise of Red" premieres Friday, July 12 exclusively on Disney+, followed by a special encore on Friday, August 9, at 8:00 p.m. EDT/PDT on Disney Channel.
[04/26/24 - 06:31 AM]
Video: "Secrets of the Neanderthals" - Official Trailer - Netflix
The film takes viewers on a journey from their preconceptions of Neanderthals as a dim-witted creature to a complex and creative people, through the lens of a unique, ongoing excavation and a landmark new discovery - the best-preserved Neanderthal skeleton found in over a quarter century.
[04/25/24 - 02:31 PM]
On the Heels of "The Daily Show's" Huge Ratings Growth, The Emmy Award-Winning Franchise Expands Its All-Star News Team
The show enlists Troy Iwata, Josh Johnson, and Grace Kuhlenschmidt as Correspondents.

[04/25/24 - 01:01 PM]
Greed, Lust and Wrath Turn Deadly in New Oxygen True Crime Series "Sins of the South" Premiering Sunday, May 12th at 8:00 PM ET/PT
With a deliciously delightful Southern inflected narration, each of the 12-hour-long episodes unravel the twists and turns of a?real-life?murder, highlighting the disturbing crimes of the?South and the wickedness that led to it.

[04/25/24 - 11:31 AM]
Netflix Greenlights Leanne Morgan Scripted Comedy from Co-Creator Chuck Lorre
Additionally, Morgan will do two stand-up specials for Netflix.

[04/25/24 - 11:01 AM]
Netflix & Shondaland Announce New "Bridgerton" Season 3 Product Collections & Brand Collaborations
In celebration of its upcoming Season 3 premiere, Netflix and Shondaland are announcing new product collections with leading lifestyle brands that speak to the essence of the Bridgerton universe and the underpinnings of the romantic Regency era releasing this spring.
[04/25/24 - 10:37 AM]
ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year
After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.

[04/25/24 - 10:07 AM]
Video: "Prom Dates" - Official Trailer - Hulu
"Prom Dates" follows best friends Jess and Hannah, who made a pact at 13 to have the perfect senior prom.

[04/25/24 - 10:02 AM]
HGTV Picks-Up New Season of Popular Hawaii-Based Series "Renovation Aloha"
The new season is slated to premiere in 2025.
[04/25/24 - 10:01 AM]
Video: Paramount+ Debuts Official Trailer and Key Art for Third Season of "Mayor of Kingstown"
In season three, a series of explosions rock Kingstown and its citizens, as a new face of the Russian mob sets up shop in the city, and a drug war rages inside and outside prison walls.