or


[05/19/09 - 07:31 AM]
NBC Renews Popular Action-Comedy 'Chuck' for the 2009-2010 Season with Subway as Major Sponsor
"This innovative partnership is a perfect example of the effectiveness of the NBC Infront," said the network's Ben Silverman.

[via press release from NBC]

NBC RENEWS POPULAR ACTION-COMEDY 'CHUCK' FOR THE 2009-2010 SEASON WITH SUBWAY AS MAJOR SPONSOR

Innovative Advertising Partnership With Subway Validates NBC's Early "Infront" Process

Renewal Represents Triumph for Fans and TV Critics Who Waged Successful Online and Twitter "Save Chuck" Campaign Supported by Subway

UNIVERSAL CITY, Calif. - May 19, 2009 - NBC is pleased to announce that due to an innovative advertising partnership with Subway, the fan-favorite and critically-lauded series "Chuck" will return for the 2009-10 season. The announcement was made by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios, and Mike Pilot, President, Sales and Marketing, NBC Universal.

"This innovative partnership is a perfect example of the effectiveness of the NBC Infront," said Silverman. "By involving Subway early in the process, we were able to bring a quality show like 'Chuck' back to NBC for next season. Everybody wins -- NBC, Subway, and the loyal fans who so enthusiastically lobbied for 'Chuck's' renewal."

"The synergy of the deal with Subway validates the Infront process," added Pilot. "Our goal with the Infront is to initiate early and ongoing dialogue with our advertising clients regarding the network's programming. We were thrilled when Subway, who had been integrated into the show lately, expressed a desire to expand their relationship with the series in a creative way."

"Our customers love 'Chuck' so we are happy to help bring the show back through our partnership with NBC," said Tony Pace, Chief Marketing Officer, SFAFT. "We have been working with NBC Universal extensively, well beyond the traditional upfront marketplace discussions, to craft ground-breaking, multi-platform deals, which we believe provide a more engaging way of getting our messages to our consumer audiences. And, since program development is essentially year round, we have found NBC's Infront process to be helpful in that we can be part of the conversation as programming decisions are made."

The multi-platform partnership with Subway will offer a variety of opportunities that will include significant integration into the show, as well as traditional advertising tie-ins.

"Chuck" has been heralded by TV Guide as classic TV escapism -- a funny, smart, stylish, silly action comedy, a hoot with heart, pure entertainment that mixes danger, humor and romance in a satisfying package."

In its second season, "Chuck" averaged a 2.8 rating, 7 share in adults 18-49 and 7.3 million viewers overall in a highly competitive time period that includes competition from Fox's "House," ABC's "Dancing With the Stars" and CBS's "Big Bang Theory" and "How I Met Your Mother." "Chuck" over-delivered in upscale households, scoring a 115 index of adults 18-49 living in homes with $75,000+ incomes (with 100 representing an average concentration of those homes in the general 18-49 population) and generated 28 percent of its adult 18-49 audience through DVR time-shifting. The February 2 "3-D" episode of "Chuck" (3.0 rating, 7 share in 18-49, 8.5 million viewers overall) nabbed NBC's highest non-Olympic 18-49 rating in the time period since February 25, 2008.

From executive producer, Josh Schwartz ("The O.C.") and executive producer-director McG ("Charlie's Angels," "We Are Marshall"), the one-hour, action-comedy series follows Chuck Bartowski (Zachary Levi, "Less Than Perfect") -- a computer geek who is catapulted into a new career as the government's most vital secret agent. When Chuck opens an e-mail subliminally encoded with government secrets, he unwittingly downloads an entire server of sensitive data into his brain. Now, the fate of the world lies in the unlikely hands of a guy who works at a Buy More Electronics store. Instead of fighting computer viruses, he must now confront assassins and international terrorists.

With the government's most precious secrets in Chuck's head, Major John Casey of the National Security Agency (Adam Baldwin, "My Bodyguard") assumes the responsibility of protecting him. His partner is the CIA's top agent (and Chuck's first date in years), Sarah Walker (Yvonne Strahovski, "Gone"). They'll try to keep him safe by trading in his pocket protector for a bulletproof vest. Also starring are Joshua Gomez ("Without a Trace") as Morgan Grimes, Chuck's best buddy, and Sarah Lancaster ("What About Brian?") as Chuck's ever-supportive sister, Ellie. Josh Schwartz and Chris Fedak wrote, "Chuck," which is produced by College Hill Pictures, Wonderland Sound and Vision, in association with Warner Bros. Television.





  [may 2009]  
S
M
T
W
T
F
S
     


· CHUCK (NBC)





[03/25/25 - 01:05 PM]
TLC Announces the Return of "1000-lb Sisters" on Tuesday, April 15 at 9PM ET/PT
This season, the sisters are putting their hearts on the line as they dive into fresh relationships - one of them moving much faster than expected.

[03/25/25 - 12:40 PM]
MTV's "Caught in the Act: Unfaithful" Is Back with All-New Episodes on Tuesday, April 15th at 9PM ET/PT
Hosted by iconic TV star Tami Roman, the hit reality series is back and better than ever with unique new stories, explosive encounters and blazing takedowns that are sure to shock and excite viewers.

[03/25/25 - 12:01 PM]
Netflix Top 10 Week of March 17: "Adolescence" Grips Viewers for Second Week at No. 1
Checking in at No. 2 on the English TV list was "The Residence," the latest series from Shondaland; the screwball whodunit racked up 6.4 million views.

[03/25/25 - 11:01 AM]
NBC to Debut Behind-the-Scenes Special of "The Americas," An Epic Nature Series Hosted by Tom Hanks
Narrator Tom Hanks and the crew will reveal perils and breakthroughs behind the lens of this milestone nature series.

[03/25/25 - 11:01 AM]
Investigation Discovery's "A Body in the Snow: The Trial of Karen Read" Reaches More Than 6.3 Million Viewers Across Linear and Streaming
In its time period, the series helped ID rank as the #2 non-sports/news cable net among W25-54, averaging a .47 W25-54 L3 rating and increasing the time period's ratings by +58%.

[03/25/25 - 11:01 AM]
"America's Most Wanted" Returns with An All-New Season Monday, April 21 at 9PM ET/PT Following the Season Finale of "Extracted" on FOX
One of television's most groundbreaking true crime series returns to FOX with its prolific and Emmy-Award winning series host John Walsh stepping back into his role alongside his son, Callahan Walsh, joining him as co-host.

[03/25/25 - 10:05 AM]
Curt Menefee, Joel Klatt Return to Lead FOX Sports UFL Broadcast Team
The FOX UFL Friday lineup includes 10 games and follows the successful run of last year's FOX College Football Friday.

[03/25/25 - 10:01 AM]
Paramount+ Hit Series "Tulsa King," Starring Oscar Nominee Sylvester Stallone, Promotes Chris Caldovino, McKenna Quigley Harrington and Mike "Cash Flo" Walden to Series Regulars for Season Three
As previously announced, "Tulsa King" season three production has begun in Atlanta and Oklahoma.

[03/25/25 - 10:01 AM]
Amy Pascal and David Heyman to Produce Next James Bond Film for Amazon MGM Studios
Pascal will produce the film via Pascal Pictures, and Heyman will produce via Heyday Films.

[03/25/25 - 10:00 AM]
Video: "Sushi Master" Season 2 - Official Trailer - The Roku Channel
The world's first sushi competition show returns for an all new season.

[03/25/25 - 09:46 AM]
TNT Sports' MLB Tuesday Swings into 2025 Season Coverage with April 1 All-Star Showdown on TBS & Max
Play-by-play announcer Alex Faust and game analyst Jeff Francoeur will deliver commentary from Yankee Stadium in The Bronx.

[03/25/25 - 09:01 AM]
Video: "Chef's Table: Legends" - Official Trailer - Netflix
"Chef's Table: Legends" will pay tribute to the culinary icons who have helped shape the modern world of food.

[03/25/25 - 09:01 AM]
Hulu Originals & Exclusives Spring 2025 Programming Slate
Hulu's much-awaited scripted favorites will return this spring with the sixth and final season of "The Handmaid's Tale" and season two of "Nine Perfect Strangers."

[03/25/25 - 09:00 AM]
Video: "Overcompensating" - Official Teaser - Prime Video
"Overcompensating" is streaming on Prime Video May 15.

[03/25/25 - 08:00 AM]
Clinton Kelly and Stacy London Are Back! "Wear Whatever The F You Want" Premieres April 29 on Prime Video
Iconic duo Kelly and London are back and ready to transform clients one at a time in the fashion capital of New York City.