or


[12/13/10 - 11:39 AM]
Logo Wraps 2010 with On-air and Online Highs Throughout the Year
In addition, Logo's hit summer series "RuPaul's Drag U" will return for a new season in summer 2011.

[via press release from Logo]

Logo Wraps 2010 with On-air and Online Highs Throughout the Year

Total Day Impressions In December 2010 up 157% Since The Start of Logo's Nielsen Ratings in First Quarter of This Year

RuPaul and His Fabulous Faculty Return to Logo Summer 2011 to Educate Real Women on the Transformative Art of Drag In "RuPaul's Drag U" - Casting Call for a New Season of Students Begins

NEW YORK, Dec. 13, 2010 -- Logo, the entertainment network for gays and their families and friends, from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), finishes 2010 on the "A-List," scoring numerous network record highs in viewership during its first year rated by Nielsen Media Research and in online traffic. For example, the network's total day 18-49 impressions in December are +157% higher since the start of Logo's Nielsen ratings on December 28, 2009. December month-to-date 18-49 total day ratings are up +147% compared to that same start.*

In addition, Logo's hit summer series "RuPaul's Drag U" will return for a new season in summer 2011 as RuPaul and his "drag professors" help biological women unleash their inner diva. The series that "Entertainment Weekly" described as, "the show positively bubbles with heart - and sass" has been re-upped to a ten, one-hour episode season. "RuPaul's Drag U," a World of Wonder production, also announces a casting call for biological women in the Los Angeles area to apply to be a "student" for the next season.

"RuPaul's Drag U" takes an incoming class of beauty-starved, confidence-drained women and teaches them the essential elements of sexiness, sass and spunk that have long been the calling cards of every great drag queen. At orientation, these students are put through "The Dragulator," a device that RuPaul defines as a "highly sophisticated piece of technology," which reveals their full drag potential. Next, each student is paired with a drag professor (fan favorite drag queen alumni from "RuPaul's Drag Race") who will help their student achieve their diva transformation from the inside-out. In the end, only one woman will be declared the valedictorian of each class, but all students will "draguate" with a boost in confidence, self-respect, and a whole new take on the power of femininity.

As with last season, "RuPaul's Drag U" will also feature celebrity "visiting professors" that will rate the class of "draguates" during the final "draguation ceremony" - a runway and musical performance. Past celebrity guest stars have included: Debi Mazar, Chaka Khan, Jackee Harry, Kelly Osbourne and Kris Jenner.

Logo Counts Up Its 2010 Viewership and Online Traffic Highlights

The series renewal of "RuPaul's Drag U" comes as Logo wraps its most successful year to date. 2010 proved to be the year of drag queens, drama and A-list antics on Logo and viewers took notice:

In its first Nielsen-rated year, "RuPaul's Drag Race" averaged a .5 rating in the key 18-49 demo. Ratings' gains of 89 percent were seen from Live to Live +7 throughout the season.

Season 1 of "RuPaul's Drag U" performed well-above the channel's primetime average across its premieres (+314% from 3Q'10 Prime). The series posted gains across all demos, with the largest increase among Logo's younger viewers. "RuPaul's Drag U" attracted viewers 9 years younger than the Prime average with a median age of 37.4. Additionally, huge ratings gains were posted in playback, increasing the season average +103% from Live to Live+7.

"The A-List New York" earned ratings across its premieres that were up +398% from the 4Q'10 Prime average. The first seven episodes have shown gains of +83% from Live to Live+7 data.

Logo's foray into originals during 2010 brought in a younger and wealthier audience compared with previous years. The network is drawing viewers with a median age of 44 with a 50/50 gender split.

Online, user engagement with the Logo Constellation soared in 2010, as the average monthly time spent per unique visitor reached a staggering 41 minutes. Additionally, year-to-date, average monthly unique visitors and average monthly video streams to the Logo constellation are up +13% and +66%, respectively above the same time period in 2009 (Omniture).

"2010 was a tremendous year for Logo," said Lisa Sherman, Executive Vice President and General Manager, Logo. "We exceeded our business goals and grew viewership, ratings and online streams in part by generating buzz around our hit shows, high-profile acquisitions and online content and commentary. And the year ahead promises to bring more of what our viewers, advertisers and partners expect from us - big names, bold programming and thoughtful commentary."

"RuPaul's Drag U" is holding a casting call for women in the Los Angeles area to apply for position in the new incoming class. For applications, please contact dragucasting@gmail.com.

"RuPaul's Drag U" is produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell and RuPaul Charles serving as Executive Producers. Dave Mace and Pamela Post serve as Executive Producers for Logo.

Want an at-home diva transformation? Check out Dragulator.com and start your own "dragulation" today.

* Source: Nielsen Media Research, December to date, 11/29-12/8/10, versus 12/28/09. All ratings information refers to P18-49 Live SD ratings unless otherwise noted.

ABOUT WORLD OF WONDER

World of Wonder (WOW) was founded by Randy Barbato and Fenton Bailey and has created a library of branded properties across all platforms, including such well known films as "Party Monster," "The Eyes of Tammy Faye," "Inside Deep Throat" and television shows "Tori & Dean: Home Sweet Hollywood," "Million Dollar Listing," "RuPaul's Drag Race," "Fantasia for Real," "The Fabulous Beekman Boys" and the entertainment blog The WOW Report (www.worldofwonder.net).

About Logo: Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment gay and lesbian-themed network, from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B). Launched in 2005, Logo's cable channel is in more than 39 million homes across the United States and is complemented by a federation of online properties, including LOGOonline.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.





  [december 2010]  
S
M
T
W
T
F
S
   


· A LIST, THE: NEW YORK (LOGO)
· RUPAUL'S DRAG RACE (MTV)
· RUPAUL'S DRAG U (LOGO)





[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.

[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[10/23/25 - 11:13 AM]
USA Network Renews "The Rainmaker" for Second Season
Across the first nine premiere episodes of the season, "The Rainmaker" has averaged 1.3 million total viewers.

[10/23/25 - 11:06 AM]
Global Box Office Sensation "Wicked" Arrives Nov. 19 on NBC
The NBC telecast of "Wicked" leads up to the November 21 premiere of "Wicked: For Good," the epic finale to the global cultural phenomenon.

[10/23/25 - 11:01 AM]
Video: Paramount+ Releases Official Trailer for New Documentary "My Nightmare Stalker: The Eva LaRue Story"
The powerful two-part documentary premieres Thursday, November 13, exclusively on Paramount+.

[10/23/25 - 11:00 AM]
What's New on HBO Max This November
New original series include "I Love LA" and "The Seduction"; as well as documentaries "Alex vs ARod," "One to One: John & Yoko," and "Thoughts & Prayers."