or


[01/17/11 - 07:41 AM]
Syfy's "Being Human" Marketing Campaign Includes Partnerships With Facebook, The American Red Cross, Flavorpill, Shazam, Pandora and Screenvision
"This humorous and provocative series is the centerpiece of our new winter programming season," said the network's "Blake Callaway.

[via press release from Syfy]

BEING HUMAN IS HARDER THAN IT LOOKS

SYFY'S "BEING HUMAN" MARKETING CAMPAIGN INCLUDES PARTNERSHIPS WITH FACEBOOK, THE AMERICAN RED CROSS, FLAVORPILL, SHAZAM, PANDORA AND SCREENVISION

NATIONAL BUYS IN HOLIDAY BLOCKBUSTER MOVIES ALONG WITH SYFY.COM'S GUIDE TO BEING HUMAN

"BEING HUMAN" PREMIERES MONDAY, JANUARY 17, AT 9PM

NEW YORK - January 17, 2011 - To support the premiere of its new original scripted series Being Human, premiering Monday, January 17, at 9PM (ET/PT), Syfy has developed a diverse nationwide marketing campaign called Being Human is Harder Than it Looks.

The campaign will range from a first-ever affiliate promotional partnership with Facebook and the American Red Cross (Be Human. Give Blood); a soundtrack of new music from burgeoning artists featured on the show to be distributed on platforms like Pandora; Tweet Up screening parties with Flavorpill; a New Year's Day "New Year's Resolution" campaign appearing both on-air and off channel, national advertising in holiday blockbuster movies and branded Screenvision segments to a syfy.com Guide to Being Human.

In Being Human, vampire Aidan (Sam Witwer), ghost Sally (Meaghan Rath) and werewolf Josh (Sam Huntington) share their secrets and a Boston brownstone. Together they try their best to be human while navigating the complexities of living double lives. Mark Pellegrino (Lost) co-stars as Bishop, Aidan's charismatic but menacing vampire mentor.

Executive producers are Michael Prupas (The Kennedys, Pillars of the Earth), Jeremy Carver (Supernatural) and Anna Fricke (Men in Trees, Everwood) who are both writers/showrunners, and Rob Pursey and Toby Whithouse. Irene Litinsky is series producer and Adam Kane (The Mentalist, Heroes) is co-executive producer. Muse Entertainment is producing the show's 13 one-hour episodes, which is based on the acclaimed UK series created by Toby Whithouse.

Said Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy: "This humorous and provocative series is the centerpiece of our new winter programming season. By utilizing a wide range of partners and viewing platforms, from the Tournament of Roses to music platforms like Pandora, we're promoting this imaginative program to the widest possible audience."

HIGHLIGHTS OF THE BEING HUMAN MARKETING CAMPAIGN

AFFILIATE MARKETING PROMOTION -- Participating affiliates ran a combined schedule of 250 Being Human cross-channel premiere and continuity spots in exchange for rewards points redeemable for a variety of prizes, including consumer electronics and gift cards through Syfy's "humanbook" online incentive site.

Additionally, Syfy's Being Human partnered with American Red Cross for a pro-social initiative, and, for the first time ever, offered a social media affiliate campaign extension through "Be Human. Give Blood." During the month of January--National Blood Donor Month--affiliates were provided with a taggable co-branded spot featuring cast member Sam Witwer encouraging consumers to pledge their blood and were offered a chance to participate in a turn-key, customizable Facebook component. Participating distributors opting into the social media extension were able to create a branded "Being Human" Facebook page that encouraged consumers to pledge blood and provided information on local donation sites.

FLAVORPILL PARTNERSHIP - Flavorpill plugs its younger-skewing readers into the next hot topic in entertainment and pop culture, fostering and promoting the arts, entertainment, and nightlife in New York, San Francisco, Chicago and Los Angeles. Working with Syfy, they will bring their readers together in those four markets at "Being Human Tweet Up" premiere screening parties, which will include themed drink specials and giveaways.

MUSIC - Syfy will connect music fans to the new artists and bands such as Sea Wolf, Wintersleep, Royal Wood, Hannah Georges and We Are the City, who will be showcased on Being Human. The songs will be available for download and streaming through Pandora, Shazam, syfy.com and mobile platforms with streaming capabilities.

CINEMA - Major national buys in holiday blockbuster movies such as Oscar contender The Fighter, Tron Legacy and Chronicles of Narnia: The Voyage of the Dawn Treader. The wide-ranging cinema plan includes a partnership with Screenvision, the leading innovator in cinema advertising, for an exclusive seven-week in-theatre campaign to support Being Human. The campaign will run in front of more than 25 million moviegoers, 502 cinemas, 5,256 screens - with more than 13 million impressions -- and include a :90 content segment and in-lobby digital programming.

NEW YEAR'S RESOLUTIONS - National on-air and off channel Being Human character spots revealing their humorous New Year's resolutions of the supernatural lead characters and encouraging viewers to resolve to watch the series on Syfy aired during the Tournament of Roses, among other outlets.

SYFY.COM - The Guide to Being Human will feature tips on topics like "6 Ways to Be Seen When You're Invisible" and "What Not to Do on a Date With a Human," and weekly poll questions on various situations like dealing with roommates, neighbors and the afterlife. Fans will be able to check-in with GetGlue to earn exclusive Being Human stickers, as well as share their experiences through Facebook and Twitter. Armed with Flipcams, Sam Worthington and Meagan Wrath will share their experiences on set and behind the scenes. Full episodes of Being Human will be available on Syfy Rewind along with enhanced episodes featuring audio commentary by the show's cast and producers, as well as bonus clips from upcoming episodes.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [january 2011]  
S
M
T
W
T
F
S
      


· BEING HUMAN (SYFY)





[09/03/15 - 02:37 PM]
"The Late Late Show With James Corden" To Host Top Entertainment Celebs, Sept. 8 - Sept. 10
Corden will welcome Alison Brie, Bradley Cooper, Fall Out Boy, Andrew Garfield, Wiz Khalifa, Jeremy Renner and Jason Sudeikis in the course of just three days.

[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
David Ramsey's character will be donning this gear in the premiere episode of "Arrow" on Wednesday, October 7.

[09/03/15 - 02:13 PM]
Darius Rucker's Surprise "CMT Instant Jam" from Charleston, SC Premieres Saturday, September 5 at 10 P.M., ET/PT
The one-hour show features Rucker performing on the beach at local venue The Windjammer to hits including "Homegrown Honey," "Don't Think I Don't Think About It," "Alright," Hootie and the Blowfish favorite "Only Wanna Be With You" and more.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
Hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz return for a fun-filled season as your ultimate guides in entertaining from help with a quick fix fabulous meal to aide in a kitchen calamity.

[09/03/15 - 12:31 PM]
CMT Greenlights "Dude Perfect" Series from Rob Dyrdek's Superjacket Productions
The series will combine comedy and live-action stunts and follow the lives of digital stars Dude Perfect as they dream up their next viral video, work with celebrity guests, prep performances and meet fans at live events, or create hilarity in their headquarters in Dallas, Texas.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 11:03 AM]
TNT & TBS Stars Rashida Jones, Sean Bean, Samantha Bee, Jason Jones, Rebecca Romijn and Jeff Hephner Coming to New York Comic Con
TBS and TNT are bringing the stars and producers of five of their most anticipated upcoming shows to New York Comic Con in October.

[09/03/15 - 10:07 AM]
British Pop Sensation Little Mix to Perform with "America's Got Talent" Finalists Acroarmy for Sept. 9 Semifinal Results Show on NBC
Little Mix - singers Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirwall - have quickly established themselves as one of the brightest pop acts in Britain.

[09/03/15 - 10:01 AM]
Disney XD Greenlights "Lab Rats: Elite Force," a Spin-Off of Popular Series "Lab Rats: Bionic Island" and "Mighty Med"
Reprising their starring roles on their respective series are Billy Unger as Chase and Bradley Steven Perry as Kaz, Jake Short as Oliver, Paris Berelc as Skylar, and Kelli Berglund as Bree.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 09:18 AM]
SundanceTV Joins Forces with Red Arrow International, Goalpost Pictures Australia and Pukeko Pictures in New Zealand on Original Genre Series "Cleverman"
Set in the near future, the series follows a group of non-humans battling for survival in a world where humans feel increasingly inferior to them, and want to silence, exploit and kill them.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.