Barnes & Noble Welcomes Nickelodeon's First-Ever Digital Children's Books to Expansive NOOK Kids(TM) Collection

Marks First Time Children Can Enjoy Digital Books with SpongeBob SquarePants, Dora the Explorer and Diego, Only Available on NOOK Color(TM) and NOOK Kids for iPad(TM)

New York, New York - March 25, 2011 - Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced the continued expansion of the largest collection of digital children's picture books through a partnership with Nickelodeon, offering the first-ever digital books from the number-one entertainment brand for kids. Books featuring popular Nickelodeon favorites SpongeBob SquarePants and Dora the Explorer are available in a fun, engaging, digital format, only for Barnes & Noble customers through the award-winning NOOK Color Reader's Tablet (www.nookcolor.com) and the free NOOK Kids for iPad application (www.nookkids.com/ipad and www.itunes.com/appstore). Now, kids and parents can take their favorite Nickelodeon digital books with them wherever they go.

Barnes & Noble is now offering a dozen interactive NOOK Kids Nickelodeon titles, and will expand to more than 20 next month, as the partnership continues to grow with new, exciting digital books. Camp SpongeBob, Happy Birthday SpongeBob! and others are perfect for the reader who loves zany stories. For young explorers there are fun-filled adventures including Dora Loves Boots, Crystal Kingdom Adventures, Dora Helps Diego, Dora's Sleepover and more.

With NOOK Kids exclusive AliveTouch(TM) technology, kids can easily find an exciting story, engage with the books and their favorite characters by simply tapping to turn pages, interacting with the text, and zooming in and around gorgeous graphics in SpongeBob's world under the sea and the places on Dora's map. Coming soon, select Nickelodeon NOOK Kids titles will also include Barnes & Noble's exclusive Read to Me(TM) feature offering professional narration, so kids can choose to explore books on their own or hear them read out loud.

"Barnes & Noble is proud to deliver the largest, richest digital collection for kids and families. Our technology enables families to read whatever, wherever and however they want. We are thrilled to partner with Nickelodeon to bring their much-loved characters and books to our NOOK Kids platform, enhancing what we firmly believe is the most enjoyable and imaginative digital reading offering for kids," said Wendy Bronfin, Director of Product Management at Barnes & Noble. "Children of all ages love the NOOK Kids experience, and we are so pleased to collaborate with a leading children's entertainment brand to welcome stories featuring SpongeBob, Dora and Diego to our best-in-class digital children's reading experience."

"Through this partnership, we're able to provide our young fans with a revolutionary new way to experience and enjoy reading Nickelodeon books," said Paula Allen, Senior Vice President, Global Publishing, Nickelodeon Consumer Products. "The NOOK Kids platform delivers an interactive way for kids to engage with their favorite Nickelodeon characters like SpongeBob and Dora by using this exciting technology."

Coming soon, kids and their parents will delight in books like WhoBob WhatPants?, The Big Win, Man Sponge Saves the Day and SpongeBob, Soccer Star!.

Since its launch last year, Barnes & Noble's youngest customers have been taken with the state-of-the-art NOOK Kids' reading experience, which lets them explore more than 300 NOOK Kids digital picture books, all presented in a consistent format, so parents and kids can keep the focus on the fun and interactive content, while encountering a familiar reading experience. NOOK Kids also features more than 12,000 children's chapter books, from classics to new releases. Learn more about NOOK Kids at www.nookkids.com, or visit a local Barnes & Noble today to let your children experience NOOK Kids firsthand.

About NOOK(TM) from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like(TM) with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore(TM) of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK products are the most full-featured, dedicated eReading devices on the market. NOOK Color ($249), the first full-color touch Reader's Tablet, provides the ultimate reading experience with a stunning 7-inch VividView(TM) Color Touchscreen to read all of the content you love. For book lovers, NOOK 3G ($199) and NOOK Wi-Fi(R) ($149) offer a paper-like reading experience with a color touch screen for navigation. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store(TM) feature to read NOOK Books for free, and the More In Store(TM) program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe(TM) technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart and Books-A-Million.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/nookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad(TM), iPhone(R), iPod touch(R), Android(TM), BlackBerry(R) and other smartphones, PC, and Mac(R). Lifetime Library(TM) helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study(TM) (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids(TM) (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en Espa�ol(TM) (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday(TM) NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore(TM) (www.bn.com/ebooks). Through Barnes & Noble's NOOK(TM) eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK(TM), NOOK Color(TM), NOOK Books(TM), NOOK Newsstand(TM), NOOK Books en espa�ol(TM), VividView(TM), NOOK Friends(TM), AliveTouch(TM), LendMe(TM), ArticleView(TM), Daily Shelf(TM), NOOK Kids(TM), NOOK Study(TM), NOOK Developer(TM), ReadAloud(TM), NOOK Book Personal Shopping(TM), Read In Store(TM), More In Store(TM), Free Friday(TM), PubIt! (TM), Lifetime Library(TM), Read What You Love. Anywhere You Like(TM) and Touch the Future of Reading(TM) are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

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About Nickelodeon

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).