[10/10/11 - 10:14 AM]
Randy Jackson Gives VH1 "Aptitude Test"
Each week a high profile celebrity gets a chance to see what might have happened if they never had their big break in the entertainment business.

[via press release from VH1]

Randy Jackson Gives VH1 "Aptitude Test"

New Series Will Take Celebrities Out of the Spotlight - And Into the Working World

LOS ANGELES, CA - October 10, 2011 - VH1, American Idol's Randy Jackson and Shed Media are teaming up to school celebrities about what life is in the real world for those who didn't get their big breaks in "Aptitude Test" (working title). The one-hour series will premiere in 2012.

"Aptitude Test" is a show from Randy Jackson and Shed Media where each week a high profile celebrity gets a chance to see what might have happened if they never had their big break in the entertainment business. After retaking their high school career aptitude test to determine their "rightful calling," the celebrity will then don a disguise and undergo on-the-job training before revealing their true identity to their boss and co-workers. The show will mix both humor and heart in this fish-out-of-water experience.

"We immediately loved this idea from Randy Jackson as it hits all the right notes for us - celebrities, real-life experiences and good storytelling," said Jeff Olde EVP Original Programming and Production. "We get to dive in with a celebrity and learn what their 'day job' might have been had the star thing not worked out. But the heart and humor of the show is following the celebrities on that real life journey as they train in a new craft and ultimately get to reveal their true identities to the people training them."

"Are we where we should be? Are we doing what we should be doing? Everybody wonders these things´┐Żeven celebrities," said Randy Jackson. "The show is a fun look at what could have been."

Randy Jackson and his production company Dream Merchant 21 Entertainment (America's Best Dance Crew) along with Shed Media (Basketball Wives) are producing the series. Executive Producing for Dream Merchant 21 Entertainment are Randy Jackson, Abe Hoch, Harriet Sternberg and Joel A. Morgan. Executive producing for Shed Media are Nick Emmerson, Alex Demyanenko, and Jennifer O'Connell. Executive producing for VH1 are Jill Holmes, Tom Huffman and Jeff Olde.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. Connect with VH1 at VH1.com.

  [october 2011]  


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