[10/14/11 - 01:13 PM]
NBC Offers Twitter Followers Unprecedented Access With Exclusive First Look at New Series "Grimm"
Beginning today, followers of @NBCGrimm will receive a direct message via their twitter account with a URL to see the full pilot.

[via press release from NBC]


Followers of "Grimm" Show Handle Will Receive Full Pilot Episode Preview Beginning October 14 Prior To Broadcast Premiere on October 28

Multi-faceted Outreach also Includes 10-city Cross-country Screening Tour From Los Angeles to Washington, D.C. as well as 20 Minute Preview on NBC.com, Hulu, VOD, iTunes, PlayStation(R)Network, Sony Entertainment Network(R), VUDU , Xbox and participating NBC owned and affiliate station websites

UNIVERSAL CITY, Calif. October 14, 2011 - NBC is kicking off its edgy new drama "Grimm" with multi-faceted previews that include an unprecedented industry first allowing Twitter followers of the show handle to preview the entire series premiere beginning today, October 14, two weeks prior to the broadcast premiere on Friday, October 28 (9-10 p.m. ET).

The innovative initiative will also be accompanied by a 10-city, cross-country screening tour featuring a screening of the same "Grimm" premiere episode -- along with selected cast members and executive producers in key cities -- starting Tuesday, October 18 in Los Angeles. The tour will continue in Chicago, Philadelphia, Washington, D.C., Denver, Atlanta, Minneapolis, Phoenix, Seattle and as well Portland where "Grimm" is based and filmed.

The announcements were made today by Len Fogge, President, Marketing, NBC Entertainment.

"NBC is proud to introduce 'Grimm' in such a novel way by reaching out to the show's Twitter followers and allowing them to be the first to connect with an equally unique series," said Fogge. "Likewise, the 10-city screening tour will give early viewers an in-person preview of the first episode to see what the excitement is all about."

Beginning Friday, October 14, Twitter followers of the "Grimm" show handle (www.twitter.com/NBCGrimm) will receive a direct message via their twitter account with a URL and their own unique code, allowing them to access the premiere episode of "Grimm." This preview will remain available until the season premiere on Friday, October 28.

The multi-city tour (locations below) will include a screening in every city. In addition, the Los Angeles presentation, which will be held at the Pacific Theaters at The Grove, will be include a post-screening Q&A with the executive producing team of Sean Hayes and Todd Milliner (Hot in Cleveland), as well as writer/executive producers David Greenwalt (Buffy the Vampire Slayer) and Jim Kouf (Angel). In Portland, the screening will be followed by a special Q&A that includes select cast and writer/executive producers David Greenwalt and Jim Kouf.

Locations and screening times are:

Tuesday, October 18 - 7:30 p.m.

Los Angeles - Pacific Theaters the Grove - 189 Grove Drive, Los Angeles, 90036

Monday, October 24 - 8:00 p.m.

Portland - Whitsell Auditorium/Portland Art Museum - 1219 SW Park Ave, Portland, 97205

Tuesday, October 25 -7:30 p.m.

Chicago - Showplace Icon - 150 W Roosevelt, Chicago, 60605

Denver - Landmark Greenwood Village - 5415 Landmark Place, Greenwood Village, 80111

Minneapolis - Showplace ICON- 1625 West End Blvd, St Louis Park, 55416

Seattle- AMC Pacific Place- 600 Pine Street, Seattle, 98101

Wednesday, October 26 - 7:30 p.m.

Atlanta - Studio Movie Grill-Holcomb - 2880 Holcomb Bridge Road, Alpharetta, 30022

Philadelphia - The Pearl at Ave North - 1600 N. Broad St., Philadelphia, 19121

Phoenix - Harkins Tempe Marketplace - 2000 E Rio Salado Pkwy, Tempe, 85251

Washington DC - Landmark E Street - 555 11th Street NW, Washington DC 20004

"Grimm" will also get the star treatment at Universal Studios Hollywood's annual Halloween Horror Nights. The series will have a themed fan interaction area on October 21, 22 & 23, which will include series artwork and the chance for participants to get their own theatrical silicon tattoo featuring the show's logo.

And finally, NBC will offer a 20-minute preview of the series on multiple platforms including NBC.com, Hulu, VOD, iTunes, PlayStation(R)Network, Sony Entertainment Network(R), VUDU , Xbox and participating NBC owned and affiliate station websites starting on October 21.

"Grimm" is a new supernatural cop procedural inspired by the classic Grimms Fairy Tales. Portland homicide Detective Nick Burkhardt (David Giuntoli, "Turn the Beat Around") discovers he is descended from an elite line of criminal profilers known as Grimms, charged with keeping balance between humanity and the mythological creatures of the world.

As he tries to hide the dangers of his newfound calling from his fiancée, Juliette Silverton, (Bitsie Tulloch, quarterlife), and his partner, Hank Griffin (Russell Hornsby, Lincoln Heights), he becomes ever more entrenched in the ancient rivalries and alliances of the Grimm world. Also starring are Silas Weir Mitchell (Prison Break), Reggie Lee (Persons Unknown) and Sasha Roiz (Caprica).

For embeddable clips and full episodes from NBC shows, please visit NBC.com's official show site: http://www.nbc.com/shows/.

Please follow us on http://www.facebook.com/NBC and at http://twitter.com/NBC.

Please follow us on http://www.facebook.com/NBCGrimm and at http://twitter.com/NBCGrimm

  [october 2011]  


[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.