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MTV Announces Another Ridiculous Season of Rob Dyrdek's Hit Viral Video Series "Ridiculousness"
"Ridiculousness" Airs Monday Nights at 10:00 P.M. ET/PT on MTV
Santa Monica, CA (October 17, 2011) - MTV announced today the pick-up of a second season of Rob Dyrdek's hit series "Ridiculousness." The show features Rob's take on the funniest amateur viral videos, and builds them into episodes of edgy, funny television. "Ridiculousness" airs Monday nights at 10:00 p.m. on MTV.
"Our audience loves 'Ridiculousness,' and we're thrilled that Rob will be bringing another hilarious season of the show to our viewers," said David Janollari, Head of MTV Programming. "He is a powerhouse talent with a long history with MTV, and his brand of comedy, from 'Ridiculousness' to 'Fantasy Factory,' is a perfect fit on our network."
"Ridiculousness" is one of MTV's breakout hits of 2011, averaging a 1.8 P12-34 rating and 1.9 million viewers each week. The series is MTV's second highest-rated show among males 12-34, behind "Jersey Shore." Since its premiere, "Ridiculousness" has ranked #2 across all of television in the Monday 10:00-10:30 p.m. timeslot, second only to ESPN's Monday Night Football.
In tonight's all-new episode, executive producer Jeff Tremaine ("Jackass," "Rob Dyrdek's Fantasy Factory," "Ridiculousness,") will be guest starring to help Rob break down the most popular viral videos on the web, including, "Lawn Chairs," "Your Friend is A D**k," "Ridiculousness In Training," and more.
"Ridiculousness" features commentary by co-hosts Sterling "Steelo" Brim, Chanel "West Coast" (the rapping receptionist from "Fantasy Factory"), and is shot in front of a studio audience.
"Ridiculousness" is executive produced by Rob Dyrdek, Jeff Tremaine, Shane Nickerson and Christian Duguay. "Ridiculousness" is produced by Dickhouse. Lauren Dolgen, Michelle Klepper and Kristina Edwards are the MTV executives in charge.
The Nielsen Company. 8/29/11-10/03/11. Live+SD coverage ratings. Rank on 000s.
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About MTV:
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.
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