"OPRAH'S LIFECLASS" EXPANDS TO TWO-HOUR EVENT FRIDAYS BEGINNING OCTOBER 21
Oprah's Popular Live Online Discussions To Continue Every Friday On-air and Online Immediately Following the Series
Oprah.com Traffic Surges +60% Versus Prior Week As Nightly Online Discussions Reach Over 1.6 Million Streams
Los Angeles, CA - On the heels of Oprah Winfrey's popular live online discussions during premiere week of her new OWN series "Oprah's Lifeclass" (weeknights, Monday-Friday 8 p.m. ET/PT), Oprah will continue the live conversations every Friday night with "Oprah's Lifeclass: LIVE" throughout the series run on-air and online beginning October 21.
On Fridays immediately following "Oprah's Lifeclass" (8-9 p.m. ET/PT), Oprah will be live on-air and online (9-10 p.m. ET) chatting with fans and answering questions about the series which features her most personal revelations, all-new insights and life lessons from the 25 year history of "The Oprah Winfrey Show."
"Our first week of online discussions for 'Lifeclass' generated an overwhelming response," said Sheri Salata, president, OWN. "Now, Oprah fans from around the world will be able to continue these powerful conversations every Friday night."
The live nightly premiere week webcasts (October 10-14) garnered over 1.6 million streams on Oprah.com and on OWN's and Oprah's Facebook pages through both live and on-demand viewing. Per Omniture, Oprah.com traffic surged +60% versus the prior week with over 2.8 million page views to the "Oprah's Lifeclass" section.
About "Oprah's Lifeclass"
Weeknights 8-9 p.m. ET/PT
Oprah reaches back through the 25-year history of "The Oprah Winfrey Show" to teach the lessons that matter most to her. Oprah shares her most personal revelations, and what she thinks now about those iconic show moments and guests. The "Oprah's Lifeclass" online site on Oprah.com (oprah.com/lifeclass) features work that can be done in private such as a "Daily Life Work" journal section curated by Martha Beck and the "My Notes" section for personal journaling. It also has elements for classmates to connect with one another where they can share their learnings with the interactive 'Today's Question' area. Classmates can post their answer, reply to each other, select their favorites and be featured in the "Oprah's Lifeclass" webcast as an Oprah Favorite. In addition, viewers can catch up on with the class using on-demand webcasts and clips from the shows. OWN also hosts a co-viewing iPad app, that syncs with the on-air episode offering real-time bonus content and quizzes for viewers. The series is produced by Harpo Studios. Follow on Twitter @OprahsLifeclass
"Oprah's Lifeclass" Episode descriptions for Week of October 17:
Monday, Oct. 17 - How Lady Gaga Found Her Calling: Oprah believes everybody has a calling, and music icon Lady Gaga is one of her favorite examples of this. Oprah reveals the devastating career setback that helped her discover her calling and turned out to be a blessing in disguise.
Tuesday, Oct. 18 - Aging Well With Cybill Shepherd, Bo Derek and Beverly Johnson: Oprah talks to Cybill Shepherd, Ali MacGraw, Beverly Johnson, Jamie Lee Curtis and Bo Derek about what it's like to age in the spotlight. Plus, Oprah reveals her personal thoughts on getting older.
Wednesday, Oct. 19 - Skinheads Then and Now: Maya Angelou once told Oprah, "When you know better, you do better." Oprah underscores this message with viewers by highlighting insightful and impactful stories from show guests over the years who learned from the mistakes they made.
Thursday, Oct. 20 - Paula Deen's Rise To The Top: Oprah looks back on her interviews with Paula Deen and brain scientist-turned-stroke survivor Dr. Jill Bolte-Taylor to show how "you are responsible for your own life."
Friday, Oct. 21 - Behind the Scenes Of The Flash Mob: Oprah reveals the inspiration for "Joy Rising Fridays" was the 20,000 person flash mob dance that kicked off her 24th season. Plus, Oprah's unforgettable Christmas Kindness trip to South Africa and surprises for Stevie Wonder and Tom Cruise fans.
About OWN: Oprah Winfrey Network
A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com.
Follow on Twitter @OprahWinfreyNet