BRAXTON FAMILY VALUES WE tv's HIT ORIGINAL SERIES Continues Thursdays at 9PM ET/PT

The Braxton Family Drama Hits Overdrive as the Spotlight Gets Smaller and the Rifts Get Bigger!

Season 2 Premiere Ranks #1 for W18-34

Party with the Braxton Ladies on WE tv's SYNC!

Visit www.WEtv.com for a Live Interactive Viewing Experience

PASADENA, CA - January 14, 2012 - The Braxtons have taken WE tv by storm! The ladies continue to wow audiences with their brand of sisterly love, to prove that the more things change, the more they stay the same. And with this talented group of women all striving for stardom, sparks continue to fly as true feelings surface, new feuds ignite and a fan-favorite diva is born...dot-com! Get your popcorn, grab your sisters and join Toni, Tamar, Traci, Towanda, Trina and Miss E (Evelyn), as they lay it all on the line for season 2 of WE tv's BRAXTON FAMILY VALUES Thursdays at 9pm ET/PT with 19 all-new hour-long episodes. See if their bond will remain strong as Toni fires her manager Vince, who happens to be Tamar's husband; Tamar takes a stand on her career, and enjoys her new found fame a little too much; Traci opens up about her past pain of being left behind by her sisters; Towanda continues to "wear the pants" in her rocky marriage; Trina navigates fidelity with her husband; Miss E (Evelyn) continues her search for the right man; and finally, find out where the family album stands. It's never a dull moment with this lot!

BRAXTON FAMILY VALUES, ranked as the #1 telecast for W18-34 and #3 for W25-54 during primetime among all ad-supported cable, when the show premiered for its second season on Thursday, November 10th. The series also ranked as the #1 show among African-American viewers during primetime for all key women and adult demo deliveries, and #1 across key women's demos during primetime - W18-34, W18-49 and W25-54 - among all women's networks.

With viewers hooked, the second season of BRAXTON FAMILY VALUES continues to shed light on how the Braxtons got to where they are now. With a last name best known through Grammy(C) Award-winning artist Toni Braxton, this clan proved they're each every bit as entertaining as their big sister. From bad marriages and bankruptcy to explosive arguments and an absent dad, these sisters let it all hang out and left nothing on the cutting-room floor.

The Braxton family's life experiences are always met with love and laughter, but the drama is never far behind. After all, the love for a sister is never more prominent than when you're telling her I love you, now change! Such is the case as our ladies break away from playing background to their famous sister. With Tamar becoming the popular sister out of the bunch, the ladies are having a hard time dealing with her ego. But Tamar is intent on continuing the momentum, no matter who it hurts. Traci finally gets her chance to share the stage with Toni, but can't seem to let go of feeling like an outcast. With tensions high, Traci will reveal her true feelings on being left behind in the 90's. Towanda, her estranged husband Andre, and their two kids are living with Trina and her exasperated husband Gabe. He's intent on kicking the "freeloaders" out, and after much protest, it seems Trina is finally on board to do the same. However, time will tell if that decision will help or hurt her situation, since it provided much-needed cover from what she's really doing away from home - cheating! Meanwhile, Miss Evelyn has found a new love who's intent on getting closer. With the girls not completely sold on her beau, Miss E has a big surprise in store - a walk down the aisle! Lastly, Toni has decided to leave Atlanta for a fresh start in L.A. New city, new assistant and new manager! The ramifications behind her decision to fire her brother-in-law, Tamar's husband Vince, creates a rift between the sisters. With screaming matches becoming the norm, and Toni intent on restoring her career away from her sisters, the family album is still uncertain.

Through the laughter, tears, screaming and door-slamming, this family still has each other's back. They fight hard, but love harder. BRAXTON FAMILY VALUES proves sisterhood and family are all that matters.

INTERACT LIVE WITH THE BRAXTONS ON WE tv SYNC

Visit www.wetv.com/sync and get up close and personal with the BRAXTON FAMILY VALUES divas on WE tv Sync. Chat and connect with other fans AND the Braxton sisters in real time. You won't want to miss what the Braxtons have to say on... well, just about anything! They'll offer commentary on each scene, dish on behind-the-scenes anecdotes, and be on-hand to respond to viewer comments as they're posted. Every Thursday night during new episodes, join the live interactive viewing party and get access to exclusive content including photos, videos and trivia - all in sync with what's happening on your television, as you watch. You might even get the chance to see your comments on-air! Also check out WE tv on Facebook and follow @WEtv and #BFV on Twitter for additional updates and contest giveaways.

BRAXTON FAMILY VALUES is produced by WE tv and Magical Elves Productions (Top Chef, Project Runway, Last Comic Standing, Project Greenlight and more). Executive Producer for WE tv: Annabelle McDonald

About WE tv

WE tv (www.wetv.com) is the women's network that showcases an unfiltered, modern view of family life. The original programming presents stories from a woman's perspective and features celebrities and personalities audiences can relate to and embrace. The network's slate of original series, including the hit shows Braxton Family Values, Downsized, Joan & Melissa: Joan Knows Best?, Bridezillas and My Fair Wedding with David Tutera, underscore WE tv's brand position and tagline, Life As WE Know It, which signifies the connection women share based on similar life experiences during life's defining moments - like getting married, raising a family, dealing with sibling rivalry, and making ends meet. Owned and operated by AMC Networks Inc., WE tv is available in nearly 77 million homes and is available in HD and on demand.