[02/01/12 - 01:07 PM]
Disney Channel celebrates Black History Month With New "This Is Me" Interstitials Spotlighting What Black History Means to Kids
"We are proud to commemorate Black History Month with programming content that empowers kids to express themselves and share how they are already making a difference in the world," said Ron Pomerantz.

[via press release from Disney Channel]


Disney Channel celebrates Black History Month beginning WEDNESDAY, FEBRUARY 1 with young viewers expressing what Black History means to them, in a new installment of the original interstitial series "This Is Me." Filmed at the Challengers Boys and Girls Club of Los Angeles, the interstitials feature kids sharing their thoughts about what inspires them, their hopes and dreams and how they want to change the world.

"We are proud to commemorate Black History Month with programming content that empowers kids to express themselves and share how they are already making a difference in the world," said Ron Pomerantz, Vice President, Marketing and Creative, Disney Channels.

Geared towards 6-14 year-olds, the "This Is Me" series is designed to celebrate the uniqueness of every day kids and highlight aspects of their lives that have made them who they are today.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

  [february 2012]  

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