[02/08/12 - 01:32 PM]
Nickelodeon Strikes Sponsorship Deals for Brand-New "NICKMOM" Content Destination With General Mills, Target and Reckitt Benckiser
These multi-million dollar deals will include brand integration, content development and sponsorships across the new block, debuting in the fourth quarter on Nick Jr.

[via press release from Nickelodeon]


NEW YORK - Feb. 8, 2012 - Nickelodeon today announced that General Mills, Target and Reckitt Benckiser have signed on as charter sponsors for NICKMOM, the network's new multiplatform content destination targeting moms. These multi-million dollar deals will include brand integration, content development and sponsorships across both the new NICKMOM TV block, debuting 4Q12 on Nick Jr., and NICKMOM.com, which launched last year.

"With the creation of NICKMOM we are offering a unique comedy and entertainment destination created just for today's moms," said Jim Perry, Head of Sales, Viacom's Nickelodeon Group. "Our partners clearly understand the value of moms and recognize our ability to serve moms with relevant entertainment across all platforms."

The announcement was made today during a presentation to advertisers in New York City, where Nickelodeon presented its plans and TV and digital programming slate for NICKMOM, including: the pick-up of NickMom Night Out, a 26-episode stand-up comedy series; and more than 50 new projects in development.

The presentation also included exclusive research findings from Nickelodeon's latest research study, "UnMommed," conducted in partnership with Reckitt Benckiser, offering an in-depth look at the modern family dynamic and the role moms play within it. Findings included: modern moms run their homes like businesses; technology allows moms to mother 24/7; and despite their many skills, backgrounds and experiences, the moms' identity revolves around the role of motherhood. The NICKMOM presentation was also punctuated by performances from several mom comics, including Sherry Davey, Caroline Rhea and headlined by Wanda Sykes.

The NICKMOM nightly TV block, launching this fall on Nick Jr., will feature a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more. NICKMOM.com blog debuted last November and currently features editorial franchises, photos and video. Throughout this year, the site will evolve into a robust, mom-focused humor site complete with more editorial, photos, videos, gaming and community, becoming a fully integrated site timed to the TV launch.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

  [february 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
The aforementioned fall finale airs this Monday, November 30 at 8:00/7:00c.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
The network's new drama launches Wednesday, January 13 at 9:00/8:00c.

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.