or


[02/08/12 - 01:32 PM]
Nickelodeon Strikes Sponsorship Deals for Brand-New "NICKMOM" Content Destination With General Mills, Target and Reckitt Benckiser
These multi-million dollar deals will include brand integration, content development and sponsorships across the new block, debuting in the fourth quarter on Nick Jr.

[via press release from Nickelodeon]

NICKELODEON STRIKES SPONSORSHIP DEALS FOR BRAND-NEW "NICKMOM" CONTENT DESTINATION WITH GENERAL MILLS, TARGET AND RECKITT BENCKISER

NEW YORK - Feb. 8, 2012 - Nickelodeon today announced that General Mills, Target and Reckitt Benckiser have signed on as charter sponsors for NICKMOM, the network's new multiplatform content destination targeting moms. These multi-million dollar deals will include brand integration, content development and sponsorships across both the new NICKMOM TV block, debuting 4Q12 on Nick Jr., and NICKMOM.com, which launched last year.

"With the creation of NICKMOM we are offering a unique comedy and entertainment destination created just for today's moms," said Jim Perry, Head of Sales, Viacom's Nickelodeon Group. "Our partners clearly understand the value of moms and recognize our ability to serve moms with relevant entertainment across all platforms."

The announcement was made today during a presentation to advertisers in New York City, where Nickelodeon presented its plans and TV and digital programming slate for NICKMOM, including: the pick-up of NickMom Night Out, a 26-episode stand-up comedy series; and more than 50 new projects in development.

The presentation also included exclusive research findings from Nickelodeon's latest research study, "UnMommed," conducted in partnership with Reckitt Benckiser, offering an in-depth look at the modern family dynamic and the role moms play within it. Findings included: modern moms run their homes like businesses; technology allows moms to mother 24/7; and despite their many skills, backgrounds and experiences, the moms' identity revolves around the role of motherhood. The NICKMOM presentation was also punctuated by performances from several mom comics, including Sherry Davey, Caroline Rhea and headlined by Wanda Sykes.

The NICKMOM nightly TV block, launching this fall on Nick Jr., will feature a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more. NICKMOM.com blog debuted last November and currently features editorial franchises, photos and video. Throughout this year, the site will evolve into a robust, mom-focused humor site complete with more editorial, photos, videos, gaming and community, becoming a fully integrated site timed to the TV launch.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 08:36 PM]
Video: "Empire" - The Sexy, New Powerful Drama Coming to FOX in January 2015
Watch the new promo that just debuted following tonight's World Series coverage on the network.

[10/24/14 - 08:02 PM]
ABC Cancels "Manhattan Love Story"
The previously announced special "The Great Christmas Light Fight" will fill its time period this coming Tuesday while a full hour of "Selfie" has been booked for November 4.

[10/24/14 - 12:08 PM]
Oscar(R) Nominee Paul Giamatti and Golden Globe(R) Winner Damian Lewis Cast as Leads in the Showtime(R) Drama Project "Billions"
Acclaimed director Neil Burger (The Illusionist, Divergent, Limitless) has signed on to direct the drama pilot, which will be filmed in New York in early 2015.

[10/24/14 - 11:22 AM]
ABC Family's "Pretty Little Liars" Social Platforms to Give Fans a Behind-the-Scenes Look at Janel Parrish's "Pretty Little Liars"-Themed Dance
The ABC Family social media team has partnered with "Dancing with the Stars" to give "PLL" fans an exclusive behind-the-scenes look at Janel and her professional partner, Valentin Chmerkovskiy, as they get ready for their big performance.

[10/24/14 - 11:14 AM]
TV Land Presents: A Frightfully Funny "Roseanne" Halloween Marathon Event
TV Land will honor these notorious tricksters with a full-day marathon event that highlights "Roseanne's" Halloween episodes, leaving viewers cackling on Sunday, October 26 from 6:00 AM- 6:00 PM ET/PT!

[10/24/14 - 11:02 AM]
"Once Upon A Time" to Air Special Two-Hour Event "Smash the Mirror" on Sunday, November 16
Look for back-to-back episodes beginning at 8:00/7:00c on said night.

[10/24/14 - 11:00 AM]
"Marvel's Agent Carter" Rounds Out Cast with Lyndsy Fonseca
She'll play an aspiring actress living in 1946 New York, who will befriend Peggy Carter (Hayley Atwell) as she herself seeks to find her place in the post-war world.

[10/24/14 - 10:52 AM]
NBC Expands "The Voice" Live Playoffs with Extra Hour, Night
The Peacock will pre-empt "Marry Me" and "About a Boy" on Tuesday, November 11 as well as "The Mysteries of Laura" on Wednesday, November 12 to make room for the expanded "Voice" editions.

[10/24/14 - 09:46 AM]
Four-Time Emmy Winner Jim Parsons to Star in NBC's Animated Holiday Event "Elf: Buddy's Musical Christmas"
The one-hour special premieres Tuesday, December 16 at 8:00/7:00c on the network.

[10/24/14 - 09:35 AM]
Terrifying Monsters Run Amok During Animal Planet's Inauguaral "Beastly Nights" Programming Event
Just in time for Halloween, Animal Planet unleashes five nights of cryptic creatures, near-death tales and never-before-seen footage.

[10/24/14 - 09:16 AM]
CBS Stars Get Social with a Week-Long #CBSInstagramTakeover Oct. 27 - Nov. 2!
In addition to Instagram, fans can follow along on the series' Facebook pages and CBS.com.