or


[02/08/12 - 01:32 PM]
Nickelodeon Strikes Sponsorship Deals for Brand-New "NICKMOM" Content Destination With General Mills, Target and Reckitt Benckiser
These multi-million dollar deals will include brand integration, content development and sponsorships across the new block, debuting in the fourth quarter on Nick Jr.

[via press release from Nickelodeon]

NICKELODEON STRIKES SPONSORSHIP DEALS FOR BRAND-NEW "NICKMOM" CONTENT DESTINATION WITH GENERAL MILLS, TARGET AND RECKITT BENCKISER

NEW YORK - Feb. 8, 2012 - Nickelodeon today announced that General Mills, Target and Reckitt Benckiser have signed on as charter sponsors for NICKMOM, the network's new multiplatform content destination targeting moms. These multi-million dollar deals will include brand integration, content development and sponsorships across both the new NICKMOM TV block, debuting 4Q12 on Nick Jr., and NICKMOM.com, which launched last year.

"With the creation of NICKMOM we are offering a unique comedy and entertainment destination created just for today's moms," said Jim Perry, Head of Sales, Viacom's Nickelodeon Group. "Our partners clearly understand the value of moms and recognize our ability to serve moms with relevant entertainment across all platforms."

The announcement was made today during a presentation to advertisers in New York City, where Nickelodeon presented its plans and TV and digital programming slate for NICKMOM, including: the pick-up of NickMom Night Out, a 26-episode stand-up comedy series; and more than 50 new projects in development.

The presentation also included exclusive research findings from Nickelodeon's latest research study, "UnMommed," conducted in partnership with Reckitt Benckiser, offering an in-depth look at the modern family dynamic and the role moms play within it. Findings included: modern moms run their homes like businesses; technology allows moms to mother 24/7; and despite their many skills, backgrounds and experiences, the moms' identity revolves around the role of motherhood. The NICKMOM presentation was also punctuated by performances from several mom comics, including Sherry Davey, Caroline Rhea and headlined by Wanda Sykes.

The NICKMOM nightly TV block, launching this fall on Nick Jr., will feature a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more. NICKMOM.com blog debuted last November and currently features editorial franchises, photos and video. Throughout this year, the site will evolve into a robust, mom-focused humor site complete with more editorial, photos, videos, gaming and community, becoming a fully integrated site timed to the TV launch.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/01/15 - 01:51 PM]
David Hill and Reginald Hudlin to Produce 88th Oscars(R) Telecast
"What a great and exciting honor! The quest is to honor the year in film, honor the art, and above all, make it fun," said Hill.

[09/01/15 - 01:12 PM]
Vice President Joe Biden to Visit CBS's "The Late Show with Stephen Colbert," Thursday, Sept. 10
Biden will join the previously announced guests Uber CEO Travis Kalanick and country singer Toby Keith.

[09/01/15 - 12:59 PM]
SundanceTV Celebrates the 30th Anniversary of the Iconic "Ghostbusters" Films with the "Slimer Saturday" Marathon, Kicking Off Saturday, September 5th at 1:00 PM ET/PT
Viewers can settle in to watch their favorite team of paranormal experts take on ghosts, ghouls and Marshmallow Men alike in these classic comedies.

[09/01/15 - 12:50 PM]
"Little People Big World: A Bigger Conversation" 2-Hour Special Airs Tonight at 8/7c on TLC
For the first time ever, this beloved family sits down for an exclusive, 2-hour candid interview with NBC News correspondent Andrea Canning.

[09/01/15 - 12:19 PM]
This Labor Day Weekend, Grab a Ringside Seat to the Greatest Boxing Movie Saga of All Time with El Rey Network's "Rocky" Movie Marathon
The "Rocky" Movie Marathon includes the first five films in the series, aired back-to-back with introductions by Stallone.

[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.

[09/01/15 - 12:06 PM]
Starz Play Launches on the Roku Platform
Roku customers can find Starz Play in the Movies & TV category within the Roku Channel Store.

[09/01/15 - 11:41 AM]
Catch Up on "Empire" with a Season One Marathon This Labor Day on FX
Said stunt is time for the show's second season launch on Wednesday, September 23.

[09/01/15 - 11:31 AM]
NBC's Saturday Afternoon Coverage of American Pharoah's 2nd Place Finish Is Most Watched Travers Stakes in 20 Years
NBC spins the numbers for Saturday, August 29.

[09/01/15 - 11:11 AM]
Food Network Is Full of Tricks and Treats with "Halloween Baking Championship" Hosted by Richard Blais
The four-part series launches Monday, October 5 at 9:00/8:00c on the cable channel.

[09/01/15 - 11:10 AM]
"Honor Thy Saturday" by Watching College Football on FOX & FOX Sports 1
Gridiron legends Brian "The Boz" Bosworth, Eric Dickerson and William "Refrigerator" Perry star as college football gods in FOX Sports' new ad campaign launching this week.

[09/01/15 - 10:56 AM]
"Ninja Warrior" Ties Its Top 18-49 Rating in Three Years and Delivers Its #2 Most-Watched Episode Ever
NBC spins the numbers for Monday, August 31.

[09/01/15 - 10:27 AM]
"The Whispers" Season Finale Hits 4-Week Highs in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 31.

[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.