or


[02/14/12 - 11:14 AM]
Syfy Tempts Top Celebs and Influencers to Promote Second Season Premiere of Original Series "Being Human"
"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman.
[via press release from Syfy]

SYFY TEMPTS TOP CELEBS AND INFLUENCERS TO PROMOTE SECOND SEASON PREMIERE OF ORIGINAL SERIES "BEING HUMAN"

"Temptation is a Beast" Campaign Entices For a Good Cause

NEW YORK, NY - February 14, 2011 - Syfy set the stage for the second season premiere of its original hit drama series Being Human with an influencer campaign designed to bring the show's tagline "Temptation is a Beast" to life. The campaign involved sending uniquely tailored "temptation packages" to a select group of recipients including actor Neil Patrick Harris, noted entertainment blogger Perez Hilton and Bravo's Andy Cohen.

The mysterious boxes were filled with desirable booty including premium libations and sweet snacks, gift certificates to coveted hot spots - even cat toys (for a particularly fond feline fan) - all specifically curated to entice the lucky recipient to abandon his or her New Year's resolution. The unique challenge posed to them: Open the care package and immediately indulge themselves in its offerings OR resist the temptation through the January 16th premiere of Being Human and to reap the reward AND help to improve the state of humanity in the process.

"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman, Syfy's Executive Vice President, Marketing and Global Brand Strategy. "First off - we're true believers in the power of recommendations from friends or celebs, especially in today's hyperactive social space. And, secondly, it brought the core proposition of 'Being Human' - Temptation - to life in an innovative and irreverent way. And you can't beat the results - double-digit growth over the Season 1 debut. We're delighted by the experiment, hope do lots more, and so thankful for the people who played along."

In the end, some caved and several simply craved - posting photos to Twitter followers as proof that they stayed strong. Those who did tame the temptation beast reaped their rewards and, this week, a total of $10,000 will be donated to various charities on behalf of those who resisted the temptation.

Charities benefiting from the promotion as designated by the participants include GLSEN on behalf of Perez Hilton, Food on Foot on behalf of Neil Patrick Harris, Friends in Deed on behalf of Andy Cohen, Mercy for Animals on behalf of BuzzFeed's Jack Shepherd, and Sanctuary for Kids on behalf of Syfy executive and official Tweeter Craig Engler.

Being Human stars Sam Witwer, Meaghan Rath and Sam Huntington as vampire Aidan, ghost Sally and werewolf Josh who share the creature comforts of home in a Boston brownstone. Together the three roommates struggle to keep their supernatural secrets and resist individual temptations as they strive to live lives that are as near to normal as possible.

Syfy announced last week that the series has been renewed for a third season (13 episodes).

To learn more about "Being Human," go to www.syfy.com/beinghuman.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [february 2012]  
S
M
T
W
T
F
S
   


· BEING HUMAN (SYFY)




[11/20/25 - 11:01 AM]
ESPN Signs Women's Basketball Analyst and Hall of Famer Rebecca Lobo to Multi-Year Extension
She will continue as one of ESPN's lead voices on women's college basketball and WNBA coverage, including regular-season games, Champ Week, the NCAA Women's Basketball Tournament and the WNBA Finals.

[11/20/25 - 11:01 AM]
BritBox Announces Season Three of Jimmy McGovern's Award-Winning "Time" Starring David Tennant and Siobhan Finneran
Set within a Young Offenders Institution, the season will explore the impact of locking up teenagers and the effects on those who look after them.
[11/20/25 - 10:10 AM]
Tubi's YA Original Film "How to Lose a Popularity Contest" Premieres Exclusively on Tubi on January 16
The film is a sharp, flirty high school rom-com about a charming underachiever and a type-A overachiever teaming up to win student body president - and maybe each other.

[11/20/25 - 10:01 AM]
HBO Original Documentary "Paul Anka: His Way" Debuts December 1
From teen idol to chart-topping songwriter, Paul Anka has spent seven decades as one of the most prolific musicians in the world and he's still going.

[11/20/25 - 10:01 AM]
BET+ Original Film, "Love After Holidays," Premieres Thursday, December 4
The film stars Jacinth Headlam, Jeremy Meeks, Trina, Amia Brock, and Malik Yoba.
[11/20/25 - 09:01 AM]
Video: "Train Dreams" - Final Trailer - Netflix
A logger leads a life of quiet grace as he experiences love and loss during an era of monumental change in early 20th-century America.
[11/20/25 - 09:01 AM]
Prime Video Announces Premiere Date for "Beast Games" Season Two and Shares First Look at New Beast City
The first three episodes will be available on January 7 with following episodes dropping weekly thereafter leading up to the Season Two finale on February 25.
[11/20/25 - 09:00 AM]
Lainey Wilson Set to Perform at the 99th "Macy's Thanksgiving Day Parade"
Wilson will take the stage in front of the iconic Herald Square flagship store.

[11/20/25 - 08:48 AM]
FOX's Reimagined "Baywatch" Brings the California Dream Back to Los Angeles Thanks to the State Film Commission's 40% Tax Credit
The tax credit was granted as part of the CFC's ongoing efforts to keep high-profile, job-creating productions in The Golden State.

[11/20/25 - 08:22 AM]
"Live with Kelly and Mark" Hits Season Highs with Best Performance Among Total Viewers and Households in Five Months
Friday's "Live's Halloween Show: "It's Trending!" posted its top telecast in Total Viewers (2.554 million) and Households (1.62 million) in over six months.
[11/20/25 - 08:12 AM]
Apple TV Announces New Culinary Adventure "The Unlikely Cook with Awkwafina"
In the series, Nora embarks on a deeply personal cross-country journey as she explores contemporary Asian American cuisine, starting with her family's remarkable legacy.
[11/20/25 - 08:04 AM]
Drew and Jonathan Scott Star in Five New Episodes of HGTV's Hit Series "Celebrity IOU" Beginning Sunday, Dec. 28, at 9 p.m. ET/PT
The star-studded series attracted more than 6.5 million viewers across linear and streaming in its last run.
[11/20/25 - 08:01 AM]
Stuart Scott's Legacy Comes to Life in ESPN's Upcoming 30 for 30 "Boo-Yah: A Portrait of Stuart Scott," Presented by Modelo, Premiering December 10 at 9pm ET on ESPN
Premiering December 10 at 9 p.m. ET on ESPN and the ESPN app, the film takes an intimate look at the life and legacy of Stuart Scott - the trailblazing "SportsCenter" anchor whose words, wit and authenticity transformed the way sports stories are told.

[11/20/25 - 07:45 AM]
HBO Announces Season Renewals for Two "Game of Thrones" Franchise Series, Setting New Seasons Each Year Through 2028
As previously announced, "A Knight of the Seven Kingdoms" premieres Sunday, January 18.
[11/20/25 - 07:11 AM]
HBO Renews Original Comedy Series "The Chair Company" and "I Love LA" for Second Seasons
From Tim Robinson and Zach Kanin, "The Chair Company" continues to pace as HBO's top freshman comedy in platform history, with the season averaging 3.3 million (L+3) U.S. cross-platform viewers and growing.