or


[07/02/12 - 03:35 PM]
Saban Brands Partners with The CW to Launch Five-Hour Kids Television Block
The company plans to re-brand the daypart, which will air on The CW Saturday mornings from 7 a.m. - 12 p.m. starting this fall.

[via press release from Saban Brands]

Saban Brands Partners with The CW to Launch Five-Hour Kids Television Block

National broadcast and online footprint connects and entertains kids with action/adventure and comedy programming

LOS ANGELES, July 2, 2012 -- Kidsco Media Ventures LLC, an affiliate of Saban Brands, will supply programming for The CW Network's five-hour, Saturday morning kids television block, allowing the company to create a revitalized and branded block with powerful programming and promotion. The block will be anchored by key franchises such as Power Rangers and Yu-Gi-Oh!, in addition to other marquee, soon-to-be-announced action/adventure and comedy shows. The company plans to re-brand the daypart, which will air on The CW Saturday mornings from 7 a.m. - 12 p.m. starting this fall.

"Saban Brands is back in the kids' television business in a BIG way!" said Elie Dekel, President, Saban Brands. "The broadcasting block represents a unique opportunity for us to be the premier destination for action/adventure and comedy on Saturday mornings, while delivering what kids want online and on mobile 24/7/365."

The new block will provide the company's programming, brands, and marketing initiatives with access to 110 million households - a truly national audience, reaching 10 million more homes than anything delivered through cable. Furthermore, with the broadcast entity comes a passionate and dedicated online audience of kids, thereby providing an additional platform on which to connect with fans and viewers. A robust new website will also be launching, providing exciting content and activities that will keep kids engaged 24/7/365.

"We are very excited to partner with Haim Saban and Saban Brands, an individual and a company with a celebrated history of creating and distributing world-class children's programming," said John Maatta, Chief Operating Officer, The CW. "The association with Saban and the programming and marketing they will bring to us will be a great asset for The CW and its affiliates on Saturday mornings."

This new partnership with The CW continues Saban Brands' dramatic growth since reacquiring the Power Rangers property in 2010. About to celebrate its 20th season, Power Rangers is the brainchild of Haim Saban.

About Saban Brands

Formed in 2010, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit www.sabanbrands.com.

About The CW

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America's fifth broadcast network, targeting young adult viewers, specifically young women, 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 20 hours of programming a week over six days.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/22/17 - 07:33 AM]
Ten Years Older! Ten Years Hotter! Ten Years Wetter! "Wet Hot American Summer: Ten Years Later" Launches August 4 on Netflix
Said installment is the hilarious new eight-part limited series starring the original cast, plus an all-star lineup of new cast members.

[06/21/17 - 07:16 PM]
Netflix Releases Key Art for "Marvel's The Defenders"
The series follows Matt Murdock (Charlie Cox), Jessica Jones (Krysten Ritter), Luke Cage (Mike Colter) and Danny Rand/Iron Fist (Finn Jones), a quartet of singular heroes with one common goal - to save New York City.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 01:48 PM]
Lifetime Has All Your Summer Viewing Needs Covered
Highlights include new series "Growing Up Supermodel," "So Sharp" and "Little Women LA: Couples Retreat."

[06/21/17 - 01:34 PM]
Whitney. "Can I Be Me" Moves to Friday, August 25 at 9 PM ET/PT on Showtime(R)
On August 26, Showtime will offer the much-anticipated pay-per-view boxing match between undefeated world champion Floyd Mayweather and UFC champion Conor McGregor live from Las Vegas.

[06/21/17 - 12:12 PM]
Nickelodeon to Premiere Season Two of "The Dude Perfect Show" on Saturday, July 22, at 9:00 P.M. (ET/PT)
Upcoming episodes will also feature some of today's biggest athletes and celebrities such as Bethany Hamilton, DeMarcus Ware and Jack Griffo.

[06/21/17 - 10:12 AM]
Golf Channel Announces "Summer of '76," Next Golf Films Project, Premiering Tuesday, July 18 at 9 P.M. ET Ahead of The 146th Open
"Winning The Open in '76 was one of fondest moments of my career," said Johnny Miller.

[06/21/17 - 10:08 AM]
American Ballet Theatre Superstar Misty Copeland Set as Guest Judge on NBC's "World of Dance"
Copeland will be joining for round three of the competition, "The Cut," where the competitors face the deepest and most intense cut of the season.

[06/21/17 - 09:46 AM]
Arlen Escarpeta Joins Cast of Crackle's "The Oath," Executive Produced by Curtis "50 Cent" Jackson
He will play the role of Damon Byrd, an undercover FBI agent trying to find his footing.

[06/21/17 - 09:02 AM]
New Cast of Characters Joining Hulu's "Freakish"
Plus: Leo Howard, Liza Koshy, Adam Hicks, Tyler Chase, Meghan Rienks and Melvin Gregg will reprise their roles.

[06/21/17 - 09:01 AM]
Hallmark Channel and Hallmark Movies & Mysteries Gifts Viewers with Special Christmas Celebrations in July
New entries include "The Christmas Cure" (July 15) and "Home for Christmas Day" (July 16).

[06/21/17 - 09:01 AM]
David Oyelowo to Voice the Role of Scar in Disney Junior's "The Lion Guard," Which Continues the Epic Storytelling of "The Lion King"
Scar will appear in the flames of a volcano after Simba and Nala's young son, Kion, unwittingly summons him by using the Roar of the Elders in anger.

[06/21/17 - 09:01 AM]
"Big Brother" Announces This Summer's New Twist: "Summer of Temptation"
"Temptation has always been a part of Big Brother but this summer we are testing the Houseguests like never before," said Rich Meehan.

[06/21/17 - 08:39 AM]
Science Channel to Go Live for Great American Eclipse on Monday, August 21
Eclipse totality starts on the Oregon coast at about 1:20 PM ET and ends around 2:50 PM ET on the South Carolina coast.