LIVE FROM E! - NEW DAILY WEBCAST PREMIERES TODAY ON E! ONLINE

LIVE FROM E!

Lively New Daily Webcast Invites Pop Culture Fans To Jump In On The Conversation, Starting Today Only On E! Online

Los Angeles, CA, July 9, 2012 -- E! Online premieres a fun, new and fully interactive webcast today, aptly named "Live From E!" This high-energy E! Online series, part of E!'s anticipated global brand refresh that launches today, will let the site's audience drop in on the casual but topical conversations inside the walls of E! and participate in it too. The chatfest is based in the heart of E!'s headquarters in Los Angeles and will be a lively, spontaneous conversation among E! News talent, E! stars and special guests. All will be featured on this live conversation, weekdays at 12:30pm ET/9:30am PT - which just happens to be lunchtime on the east coast, morning water cooler time on the west.

What people are buzzing about in pop culture, "Live From E!" will be talking about in real time, with audience participation encouraged via Twitter, Facebook and other social media (#LivefromE). Those who can't join the conversation live will still be able to experience the fun on demand on E! Online's all new platform, which debuts today too at Eonline.com. Samsung Mobile is presenting sponsor of "Live From E!" and the new E! Online.

E!'s new "Live From E!" is appointment viewing at E! Online's newly redesigned website, which offers a truly dynamic view into the wealth of content that fans have come to expect from E! and E! Online. It delivers the day's most fascinating topics to a huge audience seeking a Pop of Culture.

About E! Entertainment

E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms any time and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Khloé & Lamar," "Kourtney and Kim Take New York," "Ice Loves Coco" and "After Lately." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.