or


[07/10/12 - 03:48 PM]
USA Network Launches a Virtual Treasure Hunt With "White Collar: Neal's Stash"
The 10-week experience, with 50 custom videos, was developed in conjunction with the show's creative team.

[via press release from USA]

USA NETWORK LAUNCHES A VIRTUAL TREASURE HUNT WITH "WHITE COLLAR: NEAL'S STASH"

Online Hunt Sponsored by Ford, Takes Fans Back to Neal and Mozzie's Early Days Through Digital Crowd-Sourcing & Interactive Game Challenges to Win Eligibility to Drive Away in a 2013 Ford Taurus

NEW YORK - July 10, 2012 - Today, USA Network, the top entertainment brand and pioneer in Social TV, launches Neal's Stash, a national crowd-sourcing treasure hunt inviting WHITE COLLAR fans to help track down an old score by using multiple social channels, games, and video diaries featuring show characters. This interactive experience is the final segment of a multi-phased WHITE COLLAR fan engagement, presented by Ford, building on Mozzie's Mission and The Stash Hunters. The 10-week experience, with 50 custom videos, was developed in conjunction with the show's creative team including series creator and executive producer Jeff Eastin. Neal's Stash, accessible on desktops and tablets, goes live at nealsstash.com, with the return of WHITE COLLAR on Tuesday, July 10 at 10/9c.

"Neal's Stash combines the power of strong storytelling and social innovation to integrate fans into a digital experience that pulls them further into the show's mythology," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "Ford played an integral role in driving this long-term initiative, which started in February, offering fans a multi-tiered and phased immersive experience that kept them engaged with the show during its hiatus and now throughout the summer."

Neal's Stash gives fans the opportunity to help Neal and Mozzie track down a rare gem stolen from them by a rival con artist. Together they dispatched two of their old associates - the Stash Hunters - to track down the gem. As they traverse the US in a 2013 Ford Taurus hunting for the missing loot, the Stash Hunters rely on the help of fans completing social challenges and games to unlock clues that keep them on the trail of the missing stash. While fans can engage with each other via social media channels including USA's Character Chatter, they can also get more real-time feeds from the Hunters who will provide updates via their Facebook page which includes video diaries and photos. Throughout the treasure hunt, Mozzie and Peter will encourage users with their own video hints and tips from their respective points of view.

"Working with USA on this series has given us a creative way of inviting fans to interact with our vehicles within the context of this engaging Social TV activation," said Crystal Worthem, Brand Content and Alliance manager, Ford Motor Company. "Our integration in these storytelling experiences enables us to tailor a campaign that is fun for fans, while giving us a platform to seamlessly showcase our innovative features and capabilities as our cars are an integral part of the adventure."

Neal's Stash had a soft launch in the spring when fans were enlisted to help select The Stash Hunters after they played Cracked the Cookie to demonstrate that their con skills were up to snuff. USA created White Collar: Neal's Stash in conjunction with series creator and executive producer Jeff Eastin and his creative team from the show as well as technology partner Ralph Interactive. The Stash Hunters are played by Elizabeth Aldefer and Elizabeth Massucci.

In the season four opener, shot on location in Puerto Rico, Neal Caffrey (Matt Bomer) and his co-conspirator Mozzie (Willie Garson) are blissfully unaware that agent Peter Burke (Tim DeKay) is trying to find them before a ruthless agent (guest star Mehki Phifer) - eager to bring the fugitives home at any cost - descends on their island paradise. This season, Peter will struggle with his pristine career for the first time, facing probation and a possible transfer. And for the first time, the storyline will dive into Neal's family history, revealing the ideology behind how he became the con man he is today. WHITE COLLAR also stars Tiffani Thiessen, Sharif Atkins, Marsha Thomason and Hilarie Burton.

WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Mark Goffman is an executive producer and Jeff King is a co-executive producer.

The #1 network in all of basic cable, USA Network is seen in 100 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW and FAIRLY LEGAL. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





  [july 2012]  
S
M
T
W
T
F
S


· WHITE COLLAR (USA)





[08/31/15 - 09:54 AM]
"The Willis Family" Sings Into a New Season on TLC
The new season is slated to premiere in early 2016.

[08/31/15 - 09:36 AM]
Explorer Josh Gates Sets Out on All-New Thrilling Adventures Investigating the World's Most Intriguing Legends - The Search for the Real Robin Hood, Blackbeard's Hidden Gold, Genghis Khan's Tomb and More
"Expedition Unknown" returns Wednesday, October 7 at 9:00/8:00c on Travel Channel.

[08/31/15 - 09:05 AM]
Danica McKellar Joins Celebrity Judging Panel for the 95th Anniversary Broadcast of Miss America
The final judge for the "2016 Miss America Competition" will be announced in the coming weeks.

[08/31/15 - 08:55 AM]
Video: "Longmire" - Season 4 - Official Trailer - Netflix
The upcoming fourth season of "Longmire" is coming on September 10 to Netflix.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/31/15 - 08:34 AM]
SundanceTV Serves Up Justice with a "Law & Order All-Star" Marathon This Labor Day Weekend Leading Up to the Official 25th Anniversary of the Iconic Crime Series
Look for said stunt beginning Sunday, September 6t at 3:00 p.m. ET/PT and continuing on Monday, September 7 at 4:00 p.m. ET/PT.

[08/31/15 - 07:46 AM]
"Saturday Night Live" Adds Jon Rudnitsky to Cast
Rudnitsky is a stand-up comedian that hails from Harrington Park, New Jersey and graduated from the University of Southern California.

[08/31/15 - 07:40 AM]
"Yukon Men" Returns to Discovery for a Fourth Season on Tuesday, September 15 at 9PM ET/PT
The 200 villagers face an ever-changing landscape with everything from fierce weather to wolves at their doorstep.

[08/31/15 - 07:30 AM]
CBS and Stumptown Coffee Roasters Are Brewing a Refreshing Promotion for "The Late Show with Stephen Colbert"
CBS is the first company to collaborate on an exclusive bottle design of Stumptown Cold Brew Coffee.

[08/31/15 - 07:20 AM]
President Obama to Take on the Alaskan Wilderness on a Special Edition of "Running Wild with Bear Grylls" on NBC
President Obama will meet with Grylls while visiting Alaska to observe the effects of climate change on the area.

[08/31/15 - 06:18 AM]
New Midnight "SportsCenter" with Scott Van Pelt Launching Sept. 7
The longtime ESPN anchor, who also previously hosted a program on ESPN Radio, will introduce a different version of "SportsCenter," presenting the world of sports as seen through his unique perspective.

[08/30/15 - 04:31 PM]
Hulu and EPIX Announce Extensive Multi-Year Agreement
The multi-year digital SVOD deal will bring new releases from Lionsgate, MGM and Paramount to Hulu for the first time beginning October 1.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.