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[07/11/12 - 11:08 AM]
Nickelodeon Launches "Turtles vs. Foot" Campaign at Comic-Con International: San Diego 2012
Said effort is designed to the promote the debut of the animated series on September 29.

[via press release from Nickelodeon]

Where Will You Stand This Comic-Con?

Pledge Your Allegiance to The Shell or The Foot!

San Diego, Calif. - July 11, 2012 - To celebrate the upcoming Sept. 29 launch of the all-new, CG-animated series Teenage Mutant Ninja Turtles, Nickelodeon is launching an immersive, experiential campaign at Comic-Con International: San Diego 2012 - 'Turtles vs. Foot', recruiting fans to fight for good alongside the Turtles or join the forces of evil with the Foot Clan.

Beginning Thursday, July 12, Turtles and Foot Clan street teams will be in downtown San Diego and at San Diego International Airport distributing recruitment propaganda encouraging fans to choose a side. . Throughout the city, wild postings, guerrilla chalk art on sidewalks and outdoor video projections will drive fans to a mobile website, m.turtlesvsfoot.com, where they can also choose their side and participate in missions to achieve real-time rewards and receive a phone call from either Splinter or Shredder.

Fans can also visit the 'Turtles vs. Foot'-branded truck in Petco Park's parking lot Thursday, July 12 - Saturday, July 14, between 10am -7pm, to receive their physical badge of allegiance and either a Foot Clan or Turtles Trucker hat (while supplies last). If spotted by the street teams wearing a hat anytime throughout the weekend, fans qualify for a chance to win a Turtle Prize Pack jam-packed with collectibles and an autographed piece of classic memorabilia from co-creator of the original TMNT series, Kevin Eastman.

Nickelodeon teamed up with digital creative agency, Tribal DDB Worldwide, to develop the 'Turtles vs. Foot' concept and bring the campaign to life.

Nickelodeon's Teenage Mutant Ninja Turtles begins as the turtles emerge from their hidden lair in the sewers for the very first time, ready to confront the wondrous and hostile world of New York City and face enemies more dangerous and pizza more delicious than anything they could have imagined. Funnier and with more Ninjutsu than ever before, the show will explore the companionship of four teenage brothers learning to rely on themselves and one another as they unravel the mystery of their existence and grow to become the heroes in a half-shell that they are destined to be. The premiere episode was executive produced by Ciro Nieli, Joshua Sternin & Jeff Ventimilia and Peter Hastings.

Considered one of the most popular kids' television programs of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned four blockbuster theatrical releases. The property also has translated into a significant consumer products business-with DVDs, video games, toys and more--that has generated billions of dollars at retail.

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).





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· TEENAGE MUTANT NINJA TURTLES (NICKELODEON)









[07/06/15 - 09:17 AM]
Turner Broadcasting Brings Brands Closer to Fans at Comic-Con International: San Diego 2015
A lineup of events, panels, talent appearances, signings and related sponsor activations will showcase the breadth of the company's fan-driven brands and unique partnership capabilities.

[07/06/15 - 08:32 AM]
Netflix Releases "Chris Tucker Live" Trailer and Key Art
In the special, Chris Tucker returns to the stage he loves and showcases his mind-blowing comedic chops as he shares his experiences from childhood to the big time.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 07:20 PM]
World Cup Champion U.S. Women's National Team Joins "FIFA Women's World Cup Today: Third Star Special"
Rob Stone hosts alongside analysts Ariane Hingst, Alexi Lalas, Heather Mitts and Kelly Smith.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."