[07/11/12 - 11:08 AM]
Nickelodeon Launches "Turtles vs. Foot" Campaign at Comic-Con International: San Diego 2012
Said effort is designed to the promote the debut of the animated series on September 29.

[via press release from Nickelodeon]

Where Will You Stand This Comic-Con?

Pledge Your Allegiance to The Shell or The Foot!

San Diego, Calif. - July 11, 2012 - To celebrate the upcoming Sept. 29 launch of the all-new, CG-animated series Teenage Mutant Ninja Turtles, Nickelodeon is launching an immersive, experiential campaign at Comic-Con International: San Diego 2012 - 'Turtles vs. Foot', recruiting fans to fight for good alongside the Turtles or join the forces of evil with the Foot Clan.

Beginning Thursday, July 12, Turtles and Foot Clan street teams will be in downtown San Diego and at San Diego International Airport distributing recruitment propaganda encouraging fans to choose a side. . Throughout the city, wild postings, guerrilla chalk art on sidewalks and outdoor video projections will drive fans to a mobile website, m.turtlesvsfoot.com, where they can also choose their side and participate in missions to achieve real-time rewards and receive a phone call from either Splinter or Shredder.

Fans can also visit the 'Turtles vs. Foot'-branded truck in Petco Park's parking lot Thursday, July 12 - Saturday, July 14, between 10am -7pm, to receive their physical badge of allegiance and either a Foot Clan or Turtles Trucker hat (while supplies last). If spotted by the street teams wearing a hat anytime throughout the weekend, fans qualify for a chance to win a Turtle Prize Pack jam-packed with collectibles and an autographed piece of classic memorabilia from co-creator of the original TMNT series, Kevin Eastman.

Nickelodeon teamed up with digital creative agency, Tribal DDB Worldwide, to develop the 'Turtles vs. Foot' concept and bring the campaign to life.

Nickelodeon's Teenage Mutant Ninja Turtles begins as the turtles emerge from their hidden lair in the sewers for the very first time, ready to confront the wondrous and hostile world of New York City and face enemies more dangerous and pizza more delicious than anything they could have imagined. Funnier and with more Ninjutsu than ever before, the show will explore the companionship of four teenage brothers learning to rely on themselves and one another as they unravel the mystery of their existence and grow to become the heroes in a half-shell that they are destined to be. The premiere episode was executive produced by Ciro Nieli, Joshua Sternin & Jeff Ventimilia and Peter Hastings.

Considered one of the most popular kids' television programs of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned four blockbuster theatrical releases. The property also has translated into a significant consumer products business-with DVDs, video games, toys and more--that has generated billions of dollars at retail.

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

  [july 2012]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
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[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
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[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
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[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
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[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
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[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
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[10/08/15 - 08:01 AM]
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