LIFETIME MAJOR PROGRAM EVENT "THE WEEK THE WOMEN WENT" TO PREMIERE AUGUST 15
Yemassee, South Carolina, is the Focus of Daring
Social Experiment Testing Gender Roles at Home, Work
and in the Community when its Women Leave the Town
NEW YORK, NY, JULY 17, 2012 - Can you imagine a world without women? Which gender is more capable of running society's day-to-day functions? What impact is today's shift in gender roles having on the world? Lifetime dives deep into the gender gap issue to answer these questions by bringing a daring social experiment to life by removing the women from one American town in the major program event, The Week the Women Went premiering August 15 at 10pm ET/PT. Narrated by comedian Jeff Foxworthy, and produced by BBC Worldwide Productions, the five episode, one-hour unscripted series will explore modern gender roles and find out what happens when all of the women leave town, leaving the remaining men to run their households, businesses and community on their own.
Based on the ground-breaking British social experiment format from the BBC, The Week the Women Went focuses on the tight-knit community of Yemassee, South Carolina, from which its women left for one week last summer. With the women escaping to an isolated site, the town's men are left to handle all responsibilities --ranging from making the kids' breakfast and putting them to bed to maintaining their households and coordinating events -- many of which resulted in unforeseen issues forcing them to create a new perspective on life during the seven day experience. Filled with a wide range of dramatic challenges and shocking emotions, The Week the Women Went will reveal what the men and women of Yemassee surprisingly learn about themselves and their roles in the home, relationships and society as close friendships are tested, unsung heroes recognized, old rivalries renewed and deep secrets exposed during their time apart.
Yemassee, located more than 240 miles northwest of Atlanta, was selected for The Week the Women Went after an extensive search that included nearly 100 towns in the U.S.
Jeff Foxworthy is one of the most respected and successful comedians in the country. He is the largest selling comedy-recording artist in history, a multiple Grammy(R) Award nominee and bestselling author of more than 26 books. Widely known for his Southern-themed comedy, his popular act goes well beyond the region to explore the universal humor in everyday family life, interactions and human nature, a style that has been compared to Mark Twain's.
The Week the Women Went is produced by BBC Worldwide Productions. Jon Kroll (Big Brother, Amazing Race, Amish In The City) is executive producer. Elli Hakami (Dual Survivor, Gold Rush: Alaska) and Jane Tranter (Top Gear, Dancing with the Stars, Torchwood), are executive producers for BBC Worldwide Productions. Rob Sharenow, Gena McCarthy, Colleen Conway and Noah Pollack are executive producers for Lifetime.
The Week the Women Went first debuted on BBC Three in the U.K. in 2005, when it quickly became one of the channel's highest-rated unscripted entertainment series of the year. The program has since been successfully formatted in a number of international territories, including Belgium, Canada, Denmark, Finland, France, Germany, Holland, India, Norway, Morocco and Sweden.
ABOUT BBC WORLDWIDE PRODUCTIONS
BBC Worldwide Productions is one of five core businesses under BBC Worldwide America, the U.S. division of the main commercial arm and wholly-owned subsidiary of the British Broadcasting Corporation (BBC), BBC Worldwide. Led by Jane Tranter, BBC Worldwide Productions is based in Los Angeles and develops and produces scripted and non-scripted projects for U.S. cable and broadcast networks, as well as digital platforms. The production company is responsible for the smash hit Dancing with the Stars (ABC), as well as Breaking Pointe (CW), Top Gear (HISTORY), Richard Hammond's Crash Course (BBC AMERICA), What Not to Wear (TLC), The Next Big Thing (Oxygen), Lives on Fire (OWN), Torchwood: Miracle Day (Starz), and the upcoming titles Da Vinci's Demons (Starz), The Week the Women Went (Lifetime), and Lovetown, USA (OWN), among others.
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.