Yahoo! Unveils an Immersive Digital Experience with Tom Hanks' New Animated Series "Electric City" Online Now
Today, July 17, Yahoo! unveils the first ten episodes of Tom Hanks' "Electric City," a ground-breaking, new 90- minute action-packed sci-fi adventure series. Yahoo! brings Hanks' vision and storytelling to a global audience through a first-of-its kind 360 degree online interaction of digital, social, mobile and gaming media. Through superior quality, high-end graphic animation designed specifically for the Internet, "Electric City" features an immersive and interactive online experience featuring a 3-D map of 'Electric City,' behind-the-scenes footage of the cast, games and more.
"Electric City" features a multi-talented cast that includes the voices of Tom Hanks, Jeanne Tripplehorn ("Big Love," "Grey Gardens"), Holland Taylor ("Two and a Half Men"), Ginnifer Goodwin (WALK THE LINE, A SINGLE MAN, HE'S JUST NOT THAT INTO YOU), Jason Antoon, Chris Parnell, Paul Scheer, June Diane Raphael and Georg Stanford Brown among many others. The series, produced in partnership with Playtone and Reliance Entertainment, was created by Tom Hanks and executive produced by Gary Goetzman and Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group.
The first ten episodes, which are all 4-7 minutes in length, premiere today, with the remaining episodes being released on July 18th and July 19th. The "Electric City" experience can be found on http://electriccity.yahoo.com.
What is "Electric City"?
The world as we know it has ended and out of the rubble, the Electric City stands as a symbol of peace and security. Yet under the veneer of order lies a world full of secrets and violence. Secret police, back-alley dealings, daring chases, and murder all find a home in the "Electric City." Through the lens of a functioning, yet dystopian metropolis, "Electric City" touches upon relevant global issues and themes including energy consumption, freedom of information, crime and punishment and more. The story unfolds gradually, layering mystery upon mystery, inviting viewers to interact with the content and each other. Metaphors and symbols are woven throughout, creating a perfect environment for puzzle-solving and community interaction. Like all good science fiction, "Electric City" raises provocative questions about our own way of life and value systems. Short-form connecting storylines combined with vivid animation and a compelling score will keep audiences watching, while metaphors and a range of subject lines will keep them guessing - and reflecting.
As the premier digital media company, Yahoo! sets the bar for best-in-class original video programming with 21 out of the top 25 most-watched online series* and captures more than 57 million unique viewers a month** who come to Yahoo! to watch video.
*comScore Media Builder Custom Report, US, April 2012 among a set including more than 75 original video programs, as custom-defined by Yahoo!, on the following properties: Yahoo!, AOL, Forbes, Funny or Die, Hulu, IGN, MSN, NY Times, People, PopSugar, SheKnows, Smosh.com, TMZ, and YouTube. **comScore, Video Metrix, US, May 2012