or


[07/19/12 - 06:01 AM]
"Project Runway" Season 10 Multi-Platform Social Media Campaign Unveils "Real-Time Runway" and "Favorite Fan" to Complement "Fan Favorite"
Lexus and L'Oreal Paris will both sponsor said initiatives, which leverages more than 1.4 million Facebook fans of the show.

[via press release from Lifetime]

"Project Runway" Season 10 Multi-Platform Social Media Campaign Unveils "Real-Time Runway" and "Favorite Fan" to Complement "Fan Favorite"

New Initiatives Leveraging Real-Time Data For First-of-Its-Kind Experiences Part of Larger Campaign with Facebook, Twitter, Instagram, Pinterest, Viddy and Piictu

NEW YORK, July 19, 2012 -- Building on the success of its Fan Favorite social media initiative, Lifetime's Emmy(R) Award-nominated series Project Runway invites fans to really "make it work" with the addition of two new social-media based initiatives:Real-Time Runway and Favorite Fan. The show will break new ground for how TV shows leverage the real-time nature of social media when Project Runway Season 10 premieres Thursday, July 19 at 9/8c. This season marks the 10th anniversary of the hit series.

These initiatives -- sponsored by Lexus and L'Oreal Paris-- are part of Project Runway's multi-platform social campaign which leverages more than 1.4 million Facebook fans of the show and encourages fans to use #MakeItWork across Twitter, Instagram, Pinterest, Viddy and Piictu. Project Runway is looking to build on its laurels as the most engaging cable TV series in social media when it was on air last season (July 28-Oct. 27, 2011) with 4.9 comments per unique user (Source: SocialGuide).

"Project Runway's passionate fan base embraced Fan Favorite last season so we wanted to create more opportunities for them to engage with the show across social media platforms" said Dan Suratt, Executive Vice President, Digital Media and Business Development, A+E Networks. "It's exciting to utilize real-time data to create two new great experiences -Real-Time Runway and Fan Favorite - that will reward our fans for their enthusiasm around the live viewing experience of Project Runway."

The new social media initiatives announced today for Project Runway Season 10 are as follows:

"REAL-TIME RUNWAY" PRESENTED BY LEXUS: Real-Time Runway provides the ultimate social experience around all linear airings of the show by aggregating the conversation and providing an array of exclusive filtering and curation. (Lifetime will be the first TV network ever to leverage social data and content solutions company SocialGuide's Twitter TV API Suite.) Live three hours prior, during, and three hours after each linear airing of Project Runway, Real-Time Runway features include show-specific trending hashtags and two Twitter streams: one curating the conversation of all fans and the other displaying the accounts of Tim Gunn, Heidi Klum, the judges, guest judges and other notable accounts. Designed to avoid spoilers, Real-Time Runway automatically detects if fans are visiting from the east or west coast and displays their specific feed, keeping everyone engaged and guessing about each episode's fashion, drama and who makes the cut. It will be available online at www.mylifetime.com/realtimerunway.

"FAVORITE FAN" PRESENTED BY L'OREAL PARIS: Project Runway is recognizing its dedicated audience on Twitter with the Favorite Fan contest that will highlight fans' most popular tweets each episode.Thanks to a customized data feed from SocialGuide, Project Runway will display the show's most re-tweeted comments from the audience in real-time, creating a Twitter leader board that will be live during each broadcast from 9pm EST Thursday until 1:30am EST Friday. One winner will be chosen per episode and will receive a $500 prize along with the coveted title of Favorite Fan. It will be available online at www.mylifetime.com/favoritefanand within the Project Runway iOS app.

"FAN FAVORITE" PRESENTED BY L'OREAL PARIS: Fan Favorite, which helped Project Runway become the most engaging cable TV series in the social landscape during the Season 9 timeframe, returns for Season 10. Viewers are asked to vote for their favorite designer by using specific hashtags in their tweets throughout the season to help that designer win a $10,000 prize and the designation of Fan Favorite. Live rankings will be revealed during each episode and the winner will be revealed on-air during the season finale. It will be available online at www.mylifetime.com/fanfavoriteand within the Project Runway iOS app.

To get a front row seat on Real-Time Runway, Favorite Fan, Fan Favorite or to learn about the other offerings for Project Runway Season 10, visit www.mylifetime.com/projectrunway.

About A+E Networks Digital Media

A+E Networks Digital Media, a division of A+E Networks, is a leading provider of digital content for properties including HISTORY(R), Lifetime(R), A&E Network(R), BIO(TM), Lifetime Moms and Roiworld. More than 22 million unique visitors per month engage with the company's digital brands across six properties and millions more consume the content via syndication, social media and mobile.





  [july 2012]  
S
M
T
W
T
F
S


· PROJECT RUNWAY (LIFETIME)





[07/25/17 - 02:33 PM]
Video: National Geographic Summer TCA Trailers
Get your first look at scripted entries "The Long Road Home," "The State" and more!

[07/25/17 - 01:09 PM]
Legendary Survivalist Les Stroud Set to Return to TV in "Alaska's Grizzly Gauntlet" on Nat Geo WILD
"Les Stroud has inspired millions of people to explore the wild like no one else," said Geoff Daniels.

[07/25/17 - 01:08 PM]
National Geographic Begins Filming Season 2 of the Critically Acclaimed Series "Mars"
This second season's six-part arc jumps ahead several years into the future after the Daedalus astronauts have built a full-fledged colony - Olympus Town.

[07/25/17 - 01:07 PM]
National Geographic and Explorer-in-Residence James Cameron Mark 20th Anniversary of Blockbuster Film Titanic with One-Hour Documentary Global Event Special
"Titanic: 20th Anniversary" will look back at all the critical choices made during the film and put them to the test against a wealth of new sources - including new underwater footage, computer-generated simulation and scholarly research.

[07/25/17 - 01:06 PM]
National Geographic Honors Pioneering Primatologist's Legacy in "Dian Fossey: Secrets in the Mist," with Journal Entries Read by Sigourney Weaver
This is the story of one woman's extraordinary destiny, new insights into her murder and her battle to save the greatest primate on Earth.

[07/25/17 - 01:05 PM]
National Geographic Announces New Season of "StarTalk with Neil deGrasse Tyson" Following Third Emmy(R) Nomination to Return in October
Each episode features an intimate interview between Tyson and a guest from pop culture, politics, sports or news, in which they discuss how science and technology have affected their lives and careers.

[07/25/17 - 01:04 PM]
Nat Geo WILD Unleashes the Wild Side of Costa Rica in New Season of Digital Series "Untamed"
In its second season, "Untamed" will give audiences an immersive experience into the most unique and unimaginable wildlife stories that Costa Rica has to offer.

[07/25/17 - 01:03 PM]
Nat Geo WILD Greenlights "The Road to Westminster," An All-Access Look at What It Takes to Be Best in Show
This is a peek behind the curtain of the Super Bowl for dogs.

[07/25/17 - 01:02 PM]
National Geographic, Martha Raddatz, and Lincoln Square Productions Announce Greenlight of Companion Documentary Special to Upcoming Drama "The Long Road Home"
"The Long Road Home" scripted series and its companion documentary special will air globally in November.

[07/25/17 - 01:01 PM]
National Geographic Documentary Films Presents "Diana: In Her Own Words"
The special weaves archival footage and photography with these rarely heard recordings and is the latest presentation under the National Geographic Documentary Films banner.

[07/25/17 - 11:04 AM]
Season Four of Abbi Jacobson and Ilana Glazer's "Broad City" Premieres Wednesday, September 13 at 10:30 P.M. ET/PT on Comedy Central(R)
The series moves back from its previously announced Wednesday, August 23 premiere.

[07/25/17 - 11:03 AM]
Comedy Central Announces One-Hour Sketch Comedy Special from "Goatface" Comedy Quartet
Hasan Minhaj, Asif Ali, Fahim Anwar and Aristotle Athiras star in the special, which uses sharp, playful sketch work to satirize a vast spectrum of topics including sports, music, politics, media, family relations, social issues and more.

[07/25/17 - 11:02 AM]
Comedy Central Announces Series Extension for "The President Show"
Beginning Thursday, September 28, "The President Show" will premiere at midnight, following new late night series "The Opposition with Jordan Klepper."

[07/25/17 - 11:01 AM]
Comedy Central(R) Announces Series Extension for "The Jim Jefferies Show"
After a brief hiatus, new episodes from this extension will begin on Tuesday, September 19 following the fall season premiere of "Tosh.0."

[07/25/17 - 11:00 AM]
"The Opposition with Jordan Klepper" - Comedy Central's Newest Late Night Series Launches Monday, September 25 at 11:30 P.M. ET/PT
The series will satirize the hyperbolic, conspiracy-laden noise machine that is the alternative-media landscape on both the right and left.