or


[07/25/12 - 11:16 AM]
NBCUniversal's StyleCandy Joins Forces With Apparel Destination Old Navy as Official Launch Sponsor
Bringing the runway to reality, StyleCandy will debut in early September on-air and online during Spring Fashion Week 2012.

[via press release from NBC]

NBCUNIVERSAL'S STYLECANDY JOINS FORCES WITH APPAREL DESTINATION OLD NAVY AS OFFICIAL LAUNCH SPONSOR

New Multiplatform Fashion, Beauty and Lifestyle Content Partnership Between Style Media and DailyCandy - Two of the Most Powerful Brands in the Women's Lifestyle Space - to Debut During New York Fashion Week this September

On-Air and Online Campaign for Old Navy's Rockstar Jeans Collection to be Integrated in StyleCandy's Fashion Week Coverage, Spotlighting the Hottest Trend of the Day

LOS ANGELES - July 25, 2012 - StyleCandy, a new fashion and beauty multi-platform content initiative from Style Media and DailyCandy - two of the most powerful brands in the women's lifestyle space - announced today that Old Navy will be its official launch sponsor. Bringing the runway to reality, StyleCandy will debut in early September on-air and online during Spring Fashion Week 2012 - one of the biggest weeks of the year for the industry - on Style and StyleCandy.com (a microsite that drives users to myStyle.com and DailyCandy.com).

"The combined viewership and user-base of these two, distinct brands - Style and DailyCandy - allow StyleCandy to offer a unique opportunity for Old Navy that goes beyond the traditional media approach, truly encompassing every way in which consumers can access our content," said Alicia Muntzner, Vice President, Advertising Sales, Style.

Featuring looks handpicked by both Style and DailyCandy experts, StyleCandy will encourage women everywhere to get ahead of upcoming fashion and beauty trends. The campaign will consist of a series of sponsored on-air vignettes to air twice daily on Style, themed "Trend of the Day," providing viewers with a sneak peek inside the fashion week tents, plus tips on how to rock the runway looks.

Among the new styles featured in the short-form content will be Old Navy's Rockstar Jeans collection, a colorful denim line available in 31 shades. On Wednesday, September 19, Style will run a recap of the hottest trends from its fashion week coverage and debut the retailer's new Rockstar Jeans commercial.

"Old Navy is committed to making fashion fun, and StyleCandy epitomizes that spirit, showing shoppers how to play with current trends, like colored denim," said Michele Schuh, Director, Media, Old Navy. "Combining the power of NBCUniversal's robust television and digital audiences, this integration enables us to reach our customers through their passion points."

The on-air campaign will drive users online to StyleCandy.com which, along with myStyle.com and DailyCandy.com, will provide in-depth fashion week coverage and promotion for the Rockstar Jeans collection. Additionally, DailyCandy will highlight the new fashion line via a sponsored email to its millions of subscribers, as well as social media outreach to its million plus followers on Twitter and Facebook.

"We know that today's consumers are on multiple screens - particularly women who actively engage in digital media," said Fernando Romero, VP of Sales for NBCUniversal's DailyCandy. "Both Style and DailyCandy have long been relied upon for their fashion and lifestyle know-how; StyleCandy is a powerful way to bring together each brand's reach - DailyCandy's 2.8 million subscribers and Style's 78 million homes - to deliver fashion expertise to style savvy women wherever and whenever they want it."

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Chicagolicious," "Empire Girls: Julissa & Adrienne" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

About DailyCandy

DailyCandy is the original, trusted source for handpicked discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers -- nationally and via eleven local city editions. Come enjoy the hunt, the scoop, and the share -- and the sweetest Deals in your city. Explore from your inbox, online at DailyCandy.com, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal's Entertainment & Digital Networks and Integrated Media.

About Old Navy

Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit www.oldnavy.com.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 01:53 PM]
2015 NASCAR Schedule to Be Announced Tuesday at 5 P.M. ET on Special Edition of "NASCAR America" on NBCSN
Host Rick Allen will be joined by NBC Sports Group NASCAR analysts Jeff Burton, Kyle Petty and Frank Stoddard to present the schedule and discuss the selected dates, tracks, and overall 2015 NASCAR calendar.

[08/22/14 - 12:38 PM]
Oscar-Winner Stephen Gaghan to Direct "White City" Pilot for AMC
The project is an adventure story set in the somewhat surreal ex-pat world of near-present Afghanistan, one of the most discussed and least understood places on earth.

[08/22/14 - 11:43 AM]
"Red Band Society" Fans Banded Together to Help FOX Raise $100,000 for Charity Partners and Unlock the Debut Episode
The "Pilot" episode is available now until Tuesday, August 26 at 5:00 PM ET on multiple platforms.

[08/22/14 - 11:30 AM]
A Special "Lost"-Themed Episode of "Phineas and Ferb" to Premiere Monday, September 29 on Disney XD
The episode, titled "Lost in Danville," also guest stars Jane Kaczmarek and Rob Morrow.

[08/22/14 - 11:26 AM]
"Iyanla: Fix My Life Special Report: Healing in Ferguson" to Air Tuesday, August 26 at 9 PM ET/PT on OWN
The special episode of the award-winning series follows ordained minister and spiritual life coach Iyanla Vanzant on an emotional trip to Ferguson, Missouri.

[08/22/14 - 08:59 AM]
Talent Announced for 2014 PaleyFest Fall TV Previews September 6 - 15 at the Paley Center for Media in Beverly Hills
The annual celebration features multiple screenings at the Center's L.A. and N.Y. locations, with L.A. hosting interactive panel conversations at each event.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:39 AM]
Discovery Channel Explores the World of Automotive Auctions in All New Series "Highway to Sell"
Across America, neglected classic cars are waiting to be restored and make their way back onto the street.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/22/14 - 07:32 AM]
BBC America and BBC One Announce New Drama Series "The Living and the Dead"
"We are as excited about this show as anything since 'Life on Mars' and 'Ashes to Ashes' - we want it to be moving, tender, sensual... and very, very scary," said Ashley Pharoah and Matthew Graham.

[08/22/14 - 07:15 AM]
Teams Compete to Drive Away with the Grand Prize on New Food Network Series "Food Truck Face Off"
Jesse Palmer hosts the 13-episode series, premiering Thursday, October 2 at 8:00/7:00c.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.