or


[07/25/12 - 11:16 AM]
NBCUniversal's StyleCandy Joins Forces With Apparel Destination Old Navy as Official Launch Sponsor
Bringing the runway to reality, StyleCandy will debut in early September on-air and online during Spring Fashion Week 2012.

[via press release from NBC]

NBCUNIVERSAL'S STYLECANDY JOINS FORCES WITH APPAREL DESTINATION OLD NAVY AS OFFICIAL LAUNCH SPONSOR

New Multiplatform Fashion, Beauty and Lifestyle Content Partnership Between Style Media and DailyCandy - Two of the Most Powerful Brands in the Women's Lifestyle Space - to Debut During New York Fashion Week this September

On-Air and Online Campaign for Old Navy's Rockstar Jeans Collection to be Integrated in StyleCandy's Fashion Week Coverage, Spotlighting the Hottest Trend of the Day

LOS ANGELES - July 25, 2012 - StyleCandy, a new fashion and beauty multi-platform content initiative from Style Media and DailyCandy - two of the most powerful brands in the women's lifestyle space - announced today that Old Navy will be its official launch sponsor. Bringing the runway to reality, StyleCandy will debut in early September on-air and online during Spring Fashion Week 2012 - one of the biggest weeks of the year for the industry - on Style and StyleCandy.com (a microsite that drives users to myStyle.com and DailyCandy.com).

"The combined viewership and user-base of these two, distinct brands - Style and DailyCandy - allow StyleCandy to offer a unique opportunity for Old Navy that goes beyond the traditional media approach, truly encompassing every way in which consumers can access our content," said Alicia Muntzner, Vice President, Advertising Sales, Style.

Featuring looks handpicked by both Style and DailyCandy experts, StyleCandy will encourage women everywhere to get ahead of upcoming fashion and beauty trends. The campaign will consist of a series of sponsored on-air vignettes to air twice daily on Style, themed "Trend of the Day," providing viewers with a sneak peek inside the fashion week tents, plus tips on how to rock the runway looks.

Among the new styles featured in the short-form content will be Old Navy's Rockstar Jeans collection, a colorful denim line available in 31 shades. On Wednesday, September 19, Style will run a recap of the hottest trends from its fashion week coverage and debut the retailer's new Rockstar Jeans commercial.

"Old Navy is committed to making fashion fun, and StyleCandy epitomizes that spirit, showing shoppers how to play with current trends, like colored denim," said Michele Schuh, Director, Media, Old Navy. "Combining the power of NBCUniversal's robust television and digital audiences, this integration enables us to reach our customers through their passion points."

The on-air campaign will drive users online to StyleCandy.com which, along with myStyle.com and DailyCandy.com, will provide in-depth fashion week coverage and promotion for the Rockstar Jeans collection. Additionally, DailyCandy will highlight the new fashion line via a sponsored email to its millions of subscribers, as well as social media outreach to its million plus followers on Twitter and Facebook.

"We know that today's consumers are on multiple screens - particularly women who actively engage in digital media," said Fernando Romero, VP of Sales for NBCUniversal's DailyCandy. "Both Style and DailyCandy have long been relied upon for their fashion and lifestyle know-how; StyleCandy is a powerful way to bring together each brand's reach - DailyCandy's 2.8 million subscribers and Style's 78 million homes - to deliver fashion expertise to style savvy women wherever and whenever they want it."

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Chicagolicious," "Empire Girls: Julissa & Adrienne" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

About DailyCandy

DailyCandy is the original, trusted source for handpicked discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers -- nationally and via eleven local city editions. Come enjoy the hunt, the scoop, and the share -- and the sweetest Deals in your city. Explore from your inbox, online at DailyCandy.com, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal's Entertainment & Digital Networks and Integrated Media.

About Old Navy

Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit www.oldnavy.com.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/21/14 - 01:03 PM]
"Nixon by Nixon: In His Own Words," A Revealing Profile of the Former President, Debuts Aug. 4 on HBO
The film is presented in conjunction with the 40th anniversary of his resignation and features excerpts from his secretly recorded his private conversations.

[07/21/14 - 12:38 PM]
Zap! Pow! Bang! Comedy Central(R) Hits San Diego Comic-Con with Multiple Fan Events
Said offering start with back-to-back panels as Comedy Central Presents "Key & Peele" and Introduces "Moonbeam City" on Thursday, July 24.

[07/21/14 - 11:44 AM]
Velocity's All-New Series "Garage Squad" Helps America Rebuild and Restore Their Favorite Dream Cars
Hosted by Bruno Massel and Lauren Bohlander, the series comes to the rescue of people whose automotive projects have come to a dead end.

[07/21/14 - 11:32 AM]
Bleachers Named VH1's August You Oughta Know Artist
Bleachers will benefit from significant cross-platform promotion via frequent music video plays, a custom promo spot, interview on VH1's music-oriented Tuner blog, VH1's Top 20 Countdown, and much more.

[07/21/14 - 11:32 AM]
Academy Award Winner(R) Adrien Brody Stars in "Houdini" - Two-Night Miniseries-Event Premieres September 1 at 9 p.m. ET/PT on History(R)
Joining Brody is Kristen Connolly as Bess Houdini, the love of Harry's life and right hand when it came to some of his most amazing feats.

[07/21/14 - 11:22 AM]
Nat Geo WILD's No. 1 Series "The Incredible Dr. Pol" Returns Saturday, Aug. 23, 2014, at 9 PM ET/PT
Additionally, his new book, "Never Turn Your Back on an Angus Cow," hits the stands August 18, chronicling his life from childhood in the Netherlands up to the local hero he is today.

[07/21/14 - 10:51 AM]
Tia Maggini Joins Lifetime as Vice President, Original Movies
Most recently, Maggini was Vice President of Television for Josephson Entertainment in Los Angeles, where she was responsible for managing all areas of television development on behalf of the company.

[07/21/14 - 10:48 AM]
Homeowners Smash Their Way to Spectacular Renovations on DIY Network's "Sledgehammer"
The series features homeowners who think they're trying out for a home improvement show, but instead get a surprise visit from Jason Cameron who promises to fix any room they can completely demolish in 30 minutes.

[07/21/14 - 10:47 AM]
Six New Ways to Celebrate Shark Week 2014
Building upon last year's 11 shark-filled specials, a whopping 13 hours of new programming coupled with the live late-night talk show "Shark After Dark" will air beginning August 10.

[07/21/14 - 10:41 AM]
Country Rocks Your Summer on "CMA Music Festival: Country's Night to Rock," Airing Tuesday, August 5 on the ABC Television Network
Adding their chops and charm to the special are Luke Bryan, Eric Church with special guest Lzzy Hale of Halestorm, Florida Georgia Line, Brantley Gilbert, Lady Antebellum, and Blake Shelton with special guest Gwen Sebastian.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 10:29 AM]
FXX to Air Longest Running Marathon in TV History with "The Simpsons"
For 24 hours a day, over the course of the 12 days, FXX will air 552 episodes of "The Simpsons" (through Season 25) as well as "The Simpsons Movie" (airing after episode 400), in chronological order.

[07/21/14 - 10:19 AM]
Bernadette Peters to Guest Star in Bravo Media's "Girlfriends' Guide to Divorce"
Peters will play Lyla's (Janeane Garofalo) mother Annie, who comes to town to help her with the kids.

[07/21/14 - 10:17 AM]
He'll Be Back - "Louie" Picked Up by FX for Fifth Season
The seven-episode new season from Creator/Executive Producer/Writer/Star/Director/Editor Louis C.K. will premiere in Spring 2015.

[07/21/14 - 10:06 AM]
Aw, Geez, FX Is Going Back to "Fargo"
The new chapter of the "Fargo" story will feature an all-new cast of characters, a new time period and a new "true crime" story that will unfold over the course of 10 episodes.