STYLE MEDIA ACQUIRES OFF-NET RIGHTS TO HIT SERIES "GOSSIP GIRL" FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION

Series to Premiere on Style Wednesday, August 15 at 8pm ET/PT

Network to Air All-Day Marathon on Labor Day

LOS ANGELES - July 25, 2012 - Style Media has acquired the off-network rights to the hit series "Gossip Girl" from Warner Bros. Domestic Television Distribution. The one-hour drama about the scandalous lives of Manhattan's elite, executive produced by Josh Schwartz ("Chuck," "The O.C.," "Hart of Dixie") and Stephanie Savage ("The O.C.," "Hart of Dixie") will begin airing Wednesday, August 15 at 8pm ET/PT on Style. Viewers can get caught up from the beginning every Wednesday night from 8-11pm ET/PT; additionally Style will air an all-day marathon on Labor Day, Monday, September 3.

"Knowing our viewers insatiable need for all things style, 'Gossip Girl' offers an inside look into the fabulous lives and closets of Manhattan's most privileged - filled with envy-worthy clothes, shoes and drama," said Salaam Coleman Smith, President of Style Media. "Fashion has always been a main character in 'Gossip Girl,' launching many of today's fashion icons into mainstream staples and we are excited to reintroduce this groundbreaking series and pop culture phenomenon to our audience."

"We are confident that Style will provide a perfect off-net home for 'Gossip Girl' providing an excellent opportunity to drive new viewers to their network," said Ken Werner, President, Warner Bros. Domestic Television Distribution.

Based on the best-selling series of young-adult novels by Cecily von Ziegesar, "Gossip Girl" is told through the eyes of an all-knowing blogger - Gossip Girl - who is determined to uncover and fuel every scandal possible via constant, avidly read text messages and blog posts, including the intense friendship and rivalry of two girls, Serena van der Woodsen and Blair Waldorf. Gossip Girl also keeps tabs on the Machiavellian tendencies of bad boy Chuck; Nate Archibald, the pretty boy with political leanings; and former outcast and blossoming writer Dan, and his efforts to navigate this new world of questionable loyalties. Keeping track of the shifting friendships, jealousies and turmoil in this wealthy and complex world isn't easy; that's why there's Gossip Girl.

"As we enter the sixth and final season, I'm very excited that Style has provided an opportunity for viewers to relive this story from the beginning," said Josh Schwartz, executive producer of "Gossip Girl."

"Gossip Girl" stars Blake Lively ("Savages") as Serena van der Woodsen, Leighton Meester ("That's My Boy") as Blair Waldorf, Penn Badgley ("Easy A") as Dan Humphrey, Chace Crawford ("What to Expect When You're Expecting") as Nate Archibald, Ed Westwick ("J. Edgar") as Chuck Bass, Taylor Momsen ("Paranoid Park") as Jenny Humphrey, Jessica Szohr ("CSI: Miami") as Vanessa Abrams, with Kelly Rutherford ("Melrose Place") as Lily van der Woodsen and Matthew Settle ("Into the West") as Rufus Humphrey.

The series was developed for television by Josh Schwartz & Stephanie Savage, who serve as executive producers. Based upon the book by Cecily Von Ziegesar, "Gossip Girl" is produced by Fake Empire, Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios.

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Chicagolicious," "Empire Girls: Julissa & Adrienne" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

About Warner Bros Domestic Television Distribution

Warner Bros. Domestic Television Distribution (WBDTD) is one of the leading suppliers of entertainment programming to the domestic television marketplace, distributing first-run syndicated series, off-network television programs and theatrical motion pictures to local broadcast television stations, as well as to pay, cable, satellite, broadcast networks and digital platforms throughout the U.S. WBDTD handles the domestic distribution of television series produced by Warner Bros. Television, Telepictures Productions, Warner Bros. Animation and Warner Horizon Television; selected HBO Independent Productions and the Lorimar Television library; current feature films from Warner Bros. Pictures; and the Studio's unmatched motion picture library.