NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS TO RELEASE THREE DVDS OF THE LONDON 2012 OLYMPIC GAMES AND A COLLECTOR'S EDITION BLU-RAY SET

DVDs Including "London 2012 Olympic Highlights," "Gymnastics: Going for the Gold," "Swimming: Going for the Gold," and the High Definition Commemorative Blu-ray Set of All Three Programs Available for Pre-Order at www.nbcolympicsstore.com

Universal City, Calif., July 31, 2012 - The NBCUniversal Television Consumer Products Group will release multiple DVDs of the London 2012 Olympic Games and a collector's edition Blu-ray set, available from www.nbcolympicsstore.com. The DVDs include "London 2012 Olympic Highlights," "Gymnastics: Going for the Gold" and "Swimming: Going for the Gold." "London 2012 Olympic Highlights" is a spectacular retrospective of the moments from the Games of the XXX Olympiad, featuring a captivating, extensive look at the various competitions, gold medal finals and London's Opening and Closing Ceremonies. The gymnastics program will showcase all of the drama and excitement from the individual and team competitions for both men and women, and the swimming program will bring viewers closer to the pool than ever before to re-live the greatest moments of the thrilling swimming competitions. This year, all three programs will be combined into a breathtaking high definition commemorative 2-Disc Blu-ray Collector's Set for the first time ever.

The NBC Olympics Store currently has all four items available for pre-order at www.nbcolympicsstore.com, along with this year's wide variety of Olympics collectibles, pins, souvenirs and NBC exclusive products. The first ten-thousand customers to place their order for any of the three DVD titles or the Blu-ray Collector's Set will also receive an Official Collectable NBC London 2012 Logo Pin, while supplies last. All will ship beginning September 25.

Ten Mayflower Productions will produce the footage of the London 2012 Olympic Games in association with NBC Olympics, and has partnered with Gaiam Vivendi Entertainment to provide home entertainment retail and digital distribution for NBC Olympics, a division of the NBC Sports Group, during its production of the London 2012 Olympic Games. "With the breadth of distribution across both physical and digital platforms, along with the strong retail relationships Gaiam Vivendi Entertainment brings to this relationship, we are thrilled about the opportunity to work with them on the Olympic releases," said Brad Turkel, Owner of Ten Mayflower Productions.

"We are very proud to join in a new partnership with Ten Mayflower Productions and look forward to bringing the high-quality productions of Olympic coverage to fans through our extensive physical and digital distribution network," stated Bill Sondheim, President of Gaiam Vivendi Entertainment.

"With NBCUniversal as the as the U.S. media partner of the Olympic Games, we are thrilled to offer these special highlights of the London 2012 Olympic Games to fans and collectors at home," said Shelli Hill, Vice President, DVD, Music and eCommerce for NBCUniversal Television Consumer Products. "To have all three programs available in one commemorative, high definition piece this year will make for a beautiful way to relive the excitement of the London Olympic Games for years to come."

About NBC Olympics

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.

NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was "the best overall Olympic experience ever provided by a U.S. network."

In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Ten Mayflower Productions

Ten Mayflower Productions, Inc. has been a leading producer and distributor of special interest content for multiple media platforms over the past 15 years. In partnership with organizations such as NBC, IMG, United States Golf Association, United States Figure Skating Association, and Altitude Sports & Entertainment among others, Ten Mayflower has created a variety of sports, entertainment and children's programming.

About Gaiam Vivendi

Gaiam Vivendi, Inc. (Nasdaq: GAIA) is a leading producer, distributor and marketer of entertainment and lifestyle media. With a diversified distribution network that spans more than 60,000 retail doors as well as an extensive digital platform, the company dominates the health and fitness category and ranks among the top five providers of non-theatrical programming. With content focused on film, fitness, sports and family programming, Gaiam Vivendi provides sales, marketing and distribution services to many of the home entertainment industry's most prestigious brands, including World Wrestling Entertainment, NFL Films, Ten Mayflower, Jillian Michaels, Televisa, Shout Factory, Marvel Animation, National Geographic and Discovery Communications.