or


[10/25/12 - 02:19 AM]
Discovery Channel Launches First Ever Global Facebook Page and Dedicated YouTube Channel for Landmark New Series: "How We Invented the World"
The project examines the four inventions that define the modern world: cell phones, cars, planes, and skyscrapers.

[via press release from Discovery]

DISCOVERY CHANNEL LAUNCHES FIRST EVER GLOBAL FACEBOOK PAGE AND DEDICATED YOUTUBE CHANNEL FOR LANDMARK NEW SERIES: "HOW WE INVENTED THE WORLD"

(Silver Spring, MD) - Discovery Networks International announced the launch of its first ever global Facebook page as well as a dedicated YouTube channel for its new landmark series: HOW WE INVENTED THE WORLD.

The live Facebook page (https://www.facebook.com/HowWeInventedTheWorld) is an initiative that will serve as a vertical on Facebook for inventions, inventors, and the 'game changer' in all users. From small, everyday developments that make modern living easier to grand creations, this page will explore those innovations featured both in and beyond the show as well as those from around the world - and how they have changed our lives. Posts are featured in numerous languages to fully embrace the global platform, and images carry each region's flag to emphasize the intentional multicultural twist. Additionally, seamless video integration with the branded YouTube channel provides easy access to the dynamic and exclusive content for all fans. Participating countries include: the U.S., Brazil, parts of Latin America, the U.K., Romania, France, Poland, Hungary, Denmark, Australia, Benelux, Norway, Italy, Germany, South Africa, and Turkey as well as for promotion in Asia and Sweden.

Similarly, "Inventing the World" the YouTube Channel, launched on Thursday, October 18, is a key promotional driver for the series. It acts as a video hub that can be linked to by all regions, and discovered by the YouTube community. The YouTube channel provides opportunities for social cross promotion and will remain online even after the series to provide an evergreen source of content for curious users to learn more about the topics covered in the series. Overall, it provides immense future programming support potential, as well as increased SEO advantage.

HOW WE INVENTED THE WORLD examines the four inventions that define the modern world - cell phones, cars, planes, and skyscrapers - and introduces the people and process that lead to their development. Each episode in this 4-part series reveals the fascinating stories and seemingly random events that ultimately lead to the creation of these iconic inventions. By showcasing the minds behind the innovations that have shaped our lives in unimaginable and unanticipated ways, this series highlights stories of human ingenuity, extraordinary connections, unprecedented experimentation, and jaw-dropping events that have shaped the world as we know it.

As quintessential modern communications tools, Facebook and YouTube fit perfectly with the constant progress championed by the series. Like HOW WE INVENTED THE WORLD, its social media page and channel use a global creative model that adapts and customizes to each of Discovery's key territories. Audiences from London to Warsaw, from New York to Sydney, can access exclusive content regarding the visionaries and journeys that have formed our current identity and serve as a real-life testament to how they continue to enhance and build towards the future.

HOW WE INVENTED THE WORLDis an international title that will premiere on Discovery Channel worldwide, in 209 countries and reaching 400 million households, in 2012.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. Discovery Networks International distributes 27 international brands, reaching over 1.3 billion cumulative subscribers with programming available in 45 languages. For more information please visit www.discoverycommunications.com.





  [october 2012]  
S
M
T
W
T
F
S
 


· HOW WE INVENTED THE WORLD (DISCOVERY)





[06/30/16 - 02:53 PM]
Science Channel to Premiere "Unearthed" July 5 at 10PM
From the Pyramids to the Parthenon and Big Ben in London, the series reveals the deepest secrets of each structure by using the latest technology to solve mysteries.

[06/30/16 - 02:49 PM]
TLC's "My Big Fat American Gypsy Wedding" Returns with More Unique Dresses and Crazy Catfights
The series' fifth season premieres Sunday, July 17 at 10:00/9:00c.

[06/30/16 - 01:50 PM]
Kellita Smith ("The Bernie Mac Show") Joins the Cast of "In The Cut," Hit Bounce TV Comedy Series Returns for Season Two Tues. July 5 @ 9PM (ET)
Also on tap this season are Angie Stone, Claudia Jordan, Kenny Lattimore and Rolonda Watts.

[06/30/16 - 12:33 PM]
"Queen Sugar" to Debut with Two-Night Premiere Event Tuesday, September 6, and Wednesday, September 7 at 10 PM ET/PT on OWN
Led by acclaimed film director Ava DuVernay, who directed the first two episodes, all episodes in the series' debut season are directed by women.

[06/30/16 - 12:22 PM]
"Basketball Wives" Star Shaunie O'Neal Takes "Shaunie's Home Court" New Series Debuts on VH1 Sunday, July 17th at 10:30 PM ET/PT
The half hour comedic unscripted program follows O'Neal as she works to keep her lively family in line.

[06/30/16 - 11:47 AM]
Original Episodes of NBC Hits "Superstore" and "The Voice" Blind Auditions to Air During the Rio Summer Olympics
Look for said installments on Friday, August 19 and Sunday, August 21 at 10:30 p.m. following Olympics coverage.

[06/30/16 - 10:58 AM]
Marvel Television Returns to San Diego Comic-Con
The fun kicks off Thursday, July 21, with the first-ever San Diego Comic-Con Marvel and Netflix panel session.

[06/30/16 - 10:46 AM]
MTV Invades San Diego Comic-Con with the Return of "Teen Wolf," "MTV Fandom Fest" and "MTV Fandom Awards"
MTV will be on-the-ground with its own branded booth, giving fans an all-new interactive VR experience on the floor of the San Diego Convention Center.

[06/30/16 - 10:34 AM]
Animal Planet's "Dr. Dee: Alaska Vet" Returns with More Heartwarming Animal Rescues
The all-new season premieres Saturday, July 16 at 8:00 p.m. ET/PT on the cable channel.

[06/30/16 - 09:49 AM]
Starting Friday, Your Favorite Films Written and Directed by Albert Brooks Are Available in the U.S.
The films include: Defending Your Life, which marks its 25th anniversary this year; Looking for Comedy in the Muslim World; Lost in America; Modern Romance; Mother; The Muse; and Real Life.

[06/30/16 - 09:31 AM]
Cartoon Network Studios Connects Rising Talent with Mentors in Inaugural 3-Day Animation Jam, July 9-11
This 3-day animation jam continues the tradition of Cartoon Network's widely-recognized, artists-first approach in developing and discovering fresh and innovative content across all platforms.

[06/30/16 - 09:21 AM]
Academy Award(R) Winner and Marine Corps Veteran Gene Hackman Narrates Iwo Jima Film for Smithsonian Channel(TM)
The one-hour special provides new evidence and analysis proving that U.S. Marine Corps Pfc. and Purple Heart recipient Harold Schultz was one of the flag raisers in Joe Rosenthal's iconic Iwo Jima photo on Mount Suribachi.

[06/30/16 - 08:45 AM]
AMC's Critically Acclaimed Series "Halt and Catch Fire" Leaves Texas Behind for the Big Leagues of Silicon Valley
The series will return for season three on Tuesday, August 23 at 9:00/8:00c with two back-to-back episodes.

[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/30/16 - 08:36 AM]
Video: Netflix Releases Trailer #2 for "Stranger Things"
All episodes debut globally on Netflix Friday, July 15.