or


[10/25/12 - 02:19 AM]
Discovery Channel Launches First Ever Global Facebook Page and Dedicated YouTube Channel for Landmark New Series: "How We Invented the World"
The project examines the four inventions that define the modern world: cell phones, cars, planes, and skyscrapers.

[via press release from Discovery]

DISCOVERY CHANNEL LAUNCHES FIRST EVER GLOBAL FACEBOOK PAGE AND DEDICATED YOUTUBE CHANNEL FOR LANDMARK NEW SERIES: "HOW WE INVENTED THE WORLD"

(Silver Spring, MD) - Discovery Networks International announced the launch of its first ever global Facebook page as well as a dedicated YouTube channel for its new landmark series: HOW WE INVENTED THE WORLD.

The live Facebook page (https://www.facebook.com/HowWeInventedTheWorld) is an initiative that will serve as a vertical on Facebook for inventions, inventors, and the 'game changer' in all users. From small, everyday developments that make modern living easier to grand creations, this page will explore those innovations featured both in and beyond the show as well as those from around the world - and how they have changed our lives. Posts are featured in numerous languages to fully embrace the global platform, and images carry each region's flag to emphasize the intentional multicultural twist. Additionally, seamless video integration with the branded YouTube channel provides easy access to the dynamic and exclusive content for all fans. Participating countries include: the U.S., Brazil, parts of Latin America, the U.K., Romania, France, Poland, Hungary, Denmark, Australia, Benelux, Norway, Italy, Germany, South Africa, and Turkey as well as for promotion in Asia and Sweden.

Similarly, "Inventing the World" the YouTube Channel, launched on Thursday, October 18, is a key promotional driver for the series. It acts as a video hub that can be linked to by all regions, and discovered by the YouTube community. The YouTube channel provides opportunities for social cross promotion and will remain online even after the series to provide an evergreen source of content for curious users to learn more about the topics covered in the series. Overall, it provides immense future programming support potential, as well as increased SEO advantage.

HOW WE INVENTED THE WORLD examines the four inventions that define the modern world - cell phones, cars, planes, and skyscrapers - and introduces the people and process that lead to their development. Each episode in this 4-part series reveals the fascinating stories and seemingly random events that ultimately lead to the creation of these iconic inventions. By showcasing the minds behind the innovations that have shaped our lives in unimaginable and unanticipated ways, this series highlights stories of human ingenuity, extraordinary connections, unprecedented experimentation, and jaw-dropping events that have shaped the world as we know it.

As quintessential modern communications tools, Facebook and YouTube fit perfectly with the constant progress championed by the series. Like HOW WE INVENTED THE WORLD, its social media page and channel use a global creative model that adapts and customizes to each of Discovery's key territories. Audiences from London to Warsaw, from New York to Sydney, can access exclusive content regarding the visionaries and journeys that have formed our current identity and serve as a real-life testament to how they continue to enhance and build towards the future.

HOW WE INVENTED THE WORLDis an international title that will premiere on Discovery Channel worldwide, in 209 countries and reaching 400 million households, in 2012.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. Discovery Networks International distributes 27 international brands, reaching over 1.3 billion cumulative subscribers with programming available in 45 languages. For more information please visit www.discoverycommunications.com.





  [october 2012]  
S
M
T
W
T
F
S
 


· HOW WE INVENTED THE WORLD (DISCOVERY)









[05/29/15 - 01:19 PM]
Video: TLC's "Return to Amish" and "Gypsy Sisters" Season Premieres Sunday, May 31st at 9/8c
Check out the superteases for the new seasons of both series.

[05/29/15 - 12:30 PM]
Video: Get Ready for the Slime-Soaked Premiere of "Boom!," Hosted by Tom Papa
FOX's latest summer entry launches Thursday, June 25 at 8:00/7:00c.

[05/29/15 - 12:24 PM]
"The Tonight Show," "Late Night" Win May Sweep in 18-49 and Other Key Demos
NBC spins the late-night numbers for the May sweeps period.

[05/29/15 - 11:53 AM]
Showtime(R) Unveils Poster Art and Official Teaser for Season Three of the Hit Series "Ray Donovan," Starring Emmy(R) Nominee Liev Schreiber
The new season bows Sunday, July 12 at 9:00/8:00c on the pay channel.

[05/29/15 - 10:00 AM]
Video: Starz Releases New Teasers for "Ash vs Evil Dead"
"Ash vs Evil Dead," which is currently in production in New Zealand, is the long-awaited follow-up to the classic horror film franchise The Evil Dead and is set to premiere this fall.

[05/29/15 - 10:00 AM]
"Tig Notaro: Boyish Girl Interrupted" Will Debut Saturday, August 22 Exclusively on HBO
Featuring the Grammy nominee in an all-new standup performance before a live audience, Notaro's first HBO comedy special will tape in Boston this coming Sunday, May 31 at the Wilbur Theatre.

[05/29/15 - 09:44 AM]
Spike TV's Hit Original Series "Bar Rescue" Returns with New Episodes Sunday, June 21 at 9:00PM ET/PT
"Bar Rescue" is back with more all new episodes featuring bars across America in dire need of one last shot at success.

[05/29/15 - 08:38 AM]
"500 Questions" Finale Is Up to Earn 2-Year Highs for ABC in Its Thursday Slot
ABC spins the numbers for Thursday, May 28.

[05/29/15 - 08:37 AM]
USA Network Teams Up with Dubsmash to Become the First Basic Cable Network Partner with a Branded Channel for "Chrisley Knows Best"
The Chrisley family will be joining in on the fun and creating their very own Dubsmash videos throughout the course of the season, which will be shared over the show's official social media handles.

[05/29/15 - 08:34 AM]
Thursday's Broadcast Ratings: FOX Tops Tight Demo Race
"Bones" and "Wayward Pines" help lead the network among adults 18-49.

[05/29/15 - 08:22 AM]
NBC Comes in #2 for the Night in the 18-49 Demo Against the Big 4 Networks
NBC spins the numbers for Thursday, May 28.

[05/29/15 - 07:57 AM]
ABC Grows by Double Digits to Its Best Late-Night Performance in 4 Weeks
ABC spins the late-night numbers for the week of May 18-22.

[05/29/15 - 07:43 AM]
American Heroes Channel Reveals "What History Forgot" in Exclusive New Series
The six-part series premieres on Tuesday, June 2 at 10:00/9:00c.

[05/29/15 - 07:02 AM]
2015 "CMT Music Awards" Will Be Pitch Perfect as Erin Andrews and Brittany Snow Host the Loudest Night in Country Music Live from Nashville on Wednesday, June 10 at 8:00 PM ET/PT
"Being a huge fan of country music, the CMT Music Awards are one of my favorite events of the season," said Andrews.

[05/28/15 - 08:49 PM]
Countdown to Everlasting Love and Marriage with Hallmark Channel with Original Movie Romances and a "Home & Family" Primetime Special
The network releases its revised programming stunt details for next month.