or


[10/25/12 - 02:19 AM]
Discovery Channel Launches First Ever Global Facebook Page and Dedicated YouTube Channel for Landmark New Series: "How We Invented the World"
The project examines the four inventions that define the modern world: cell phones, cars, planes, and skyscrapers.

[via press release from Discovery]

DISCOVERY CHANNEL LAUNCHES FIRST EVER GLOBAL FACEBOOK PAGE AND DEDICATED YOUTUBE CHANNEL FOR LANDMARK NEW SERIES: "HOW WE INVENTED THE WORLD"

(Silver Spring, MD) - Discovery Networks International announced the launch of its first ever global Facebook page as well as a dedicated YouTube channel for its new landmark series: HOW WE INVENTED THE WORLD.

The live Facebook page (https://www.facebook.com/HowWeInventedTheWorld) is an initiative that will serve as a vertical on Facebook for inventions, inventors, and the 'game changer' in all users. From small, everyday developments that make modern living easier to grand creations, this page will explore those innovations featured both in and beyond the show as well as those from around the world - and how they have changed our lives. Posts are featured in numerous languages to fully embrace the global platform, and images carry each region's flag to emphasize the intentional multicultural twist. Additionally, seamless video integration with the branded YouTube channel provides easy access to the dynamic and exclusive content for all fans. Participating countries include: the U.S., Brazil, parts of Latin America, the U.K., Romania, France, Poland, Hungary, Denmark, Australia, Benelux, Norway, Italy, Germany, South Africa, and Turkey as well as for promotion in Asia and Sweden.

Similarly, "Inventing the World" the YouTube Channel, launched on Thursday, October 18, is a key promotional driver for the series. It acts as a video hub that can be linked to by all regions, and discovered by the YouTube community. The YouTube channel provides opportunities for social cross promotion and will remain online even after the series to provide an evergreen source of content for curious users to learn more about the topics covered in the series. Overall, it provides immense future programming support potential, as well as increased SEO advantage.

HOW WE INVENTED THE WORLD examines the four inventions that define the modern world - cell phones, cars, planes, and skyscrapers - and introduces the people and process that lead to their development. Each episode in this 4-part series reveals the fascinating stories and seemingly random events that ultimately lead to the creation of these iconic inventions. By showcasing the minds behind the innovations that have shaped our lives in unimaginable and unanticipated ways, this series highlights stories of human ingenuity, extraordinary connections, unprecedented experimentation, and jaw-dropping events that have shaped the world as we know it.

As quintessential modern communications tools, Facebook and YouTube fit perfectly with the constant progress championed by the series. Like HOW WE INVENTED THE WORLD, its social media page and channel use a global creative model that adapts and customizes to each of Discovery's key territories. Audiences from London to Warsaw, from New York to Sydney, can access exclusive content regarding the visionaries and journeys that have formed our current identity and serve as a real-life testament to how they continue to enhance and build towards the future.

HOW WE INVENTED THE WORLDis an international title that will premiere on Discovery Channel worldwide, in 209 countries and reaching 400 million households, in 2012.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. Discovery Networks International distributes 27 international brands, reaching over 1.3 billion cumulative subscribers with programming available in 45 languages. For more information please visit www.discoverycommunications.com.





  [october 2012]  
S
M
T
W
T
F
S
 


· HOW WE INVENTED THE WORLD (DISCOVERY)











[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.