or


[10/25/12 - 02:19 AM]
Discovery Channel Launches First Ever Global Facebook Page and Dedicated YouTube Channel for Landmark New Series: "How We Invented the World"
The project examines the four inventions that define the modern world: cell phones, cars, planes, and skyscrapers.

[via press release from Discovery]

DISCOVERY CHANNEL LAUNCHES FIRST EVER GLOBAL FACEBOOK PAGE AND DEDICATED YOUTUBE CHANNEL FOR LANDMARK NEW SERIES: "HOW WE INVENTED THE WORLD"

(Silver Spring, MD) - Discovery Networks International announced the launch of its first ever global Facebook page as well as a dedicated YouTube channel for its new landmark series: HOW WE INVENTED THE WORLD.

The live Facebook page (https://www.facebook.com/HowWeInventedTheWorld) is an initiative that will serve as a vertical on Facebook for inventions, inventors, and the 'game changer' in all users. From small, everyday developments that make modern living easier to grand creations, this page will explore those innovations featured both in and beyond the show as well as those from around the world - and how they have changed our lives. Posts are featured in numerous languages to fully embrace the global platform, and images carry each region's flag to emphasize the intentional multicultural twist. Additionally, seamless video integration with the branded YouTube channel provides easy access to the dynamic and exclusive content for all fans. Participating countries include: the U.S., Brazil, parts of Latin America, the U.K., Romania, France, Poland, Hungary, Denmark, Australia, Benelux, Norway, Italy, Germany, South Africa, and Turkey as well as for promotion in Asia and Sweden.

Similarly, "Inventing the World" the YouTube Channel, launched on Thursday, October 18, is a key promotional driver for the series. It acts as a video hub that can be linked to by all regions, and discovered by the YouTube community. The YouTube channel provides opportunities for social cross promotion and will remain online even after the series to provide an evergreen source of content for curious users to learn more about the topics covered in the series. Overall, it provides immense future programming support potential, as well as increased SEO advantage.

HOW WE INVENTED THE WORLD examines the four inventions that define the modern world - cell phones, cars, planes, and skyscrapers - and introduces the people and process that lead to their development. Each episode in this 4-part series reveals the fascinating stories and seemingly random events that ultimately lead to the creation of these iconic inventions. By showcasing the minds behind the innovations that have shaped our lives in unimaginable and unanticipated ways, this series highlights stories of human ingenuity, extraordinary connections, unprecedented experimentation, and jaw-dropping events that have shaped the world as we know it.

As quintessential modern communications tools, Facebook and YouTube fit perfectly with the constant progress championed by the series. Like HOW WE INVENTED THE WORLD, its social media page and channel use a global creative model that adapts and customizes to each of Discovery's key territories. Audiences from London to Warsaw, from New York to Sydney, can access exclusive content regarding the visionaries and journeys that have formed our current identity and serve as a real-life testament to how they continue to enhance and build towards the future.

HOW WE INVENTED THE WORLDis an international title that will premiere on Discovery Channel worldwide, in 209 countries and reaching 400 million households, in 2012.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. Discovery Networks International distributes 27 international brands, reaching over 1.3 billion cumulative subscribers with programming available in 45 languages. For more information please visit www.discoverycommunications.com.





  [october 2012]  
S
M
T
W
T
F
S
 


· HOW WE INVENTED THE WORLD (DISCOVERY)





[10/20/17 - 09:42 AM]
Live + 3 Day Ratings: ABC's "Good Doctor" Tops CBS' "NCIS" and NBC's "This Is Us" as the Season's Most-Watched Drama
ABC further spins the numbers for the week of October 9-15.

[10/20/17 - 09:18 AM]
FXX Scares Up Tricks and Treats for Halloween
FXX will celebrate Halloween with a The Simpsons "Treehouse of Horror" programming event culminating with a 13-hour marathon on Monday, October 31.

[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[10/20/17 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps CBS on Top
The Eye claims top honors in both total viewers and adults 18-49.

[10/20/17 - 07:01 AM]
"A Very Pentatonix Christmas" Delivers the Holiday Spirit to NBC on Monday, Nov. 27 at 10 P.M. ET/PT
The one-hour television event will feature a duet with Jennifer Hudson and take viewers on a musical journey filled with joy, heart and laughter as the group performs some of their holiday favorites.

[10/20/17 - 06:50 AM]
"Thursday Night Football" on CBS and NFL Network Scores Another Ratings Increase, Up +5%
CBS spins the numbers for Thursday, October 19.

[10/19/17 - 11:36 PM]
Development Update: Thursday, October 19
Updates include: Hulu gives final season to "Casual"; Steve Buscemi to replace Owen Wilson in "Miracle Workers" at TBS; and Erica Ash to lead BET's new drama "In Contempt."

[10/19/17 - 02:02 PM]
Video: December 15 - "The Ranch" Part 4 Comes to Netflix and the Binge Race Begins
"The Ranch" is the third most binged-raced show on Netflix.

[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.

[10/19/17 - 11:01 AM]
Emmy(R) Award Nominees Robert and Michelle King to Executive Produce "Your Honor" for Showtime(R)
The project is a legal thriller that rips through all strata of Chicago society.