NE-YO TO HEADLINE MTV, mtvU AND UNITED WAY'S "SPRING FIX" BENEFIT CONCERT AT SIX FLAGS ON SATURDAY MARCH 23, 2013
MTV's Vinny Gaudagnino, Andrew Jenks, and more will join 50 Students from Around the Country during Spring Break to Help Rebuild Communities Devastated by Hurricane Sandy
New York, NY (March 4, 2013) -- MTV today announced that multi-platinum, Grammy Award-winning Motown Records artist Ne-Yo is headlining the "Spring Fix" benefit concert at Six Flags Great Adventure on Saturday, March 23, 2013. As part of an alternative spring break, MTV has teamed up with United Way and mtvU, MTV's 24-hour college network, to bring 50 college students from around the country to the New York / New Jersey area beginning on Sunday, March 17 to help rebuild communities devastated by Hurricane Sandy. Celebrities will join their efforts, including MTV's Andrew Jenks, whose series "World of Jenks" premieres tonight at 11 p.m. ET, and Vinny Gaudagnino, former "Jersey Shore" star who will also host the new series "The Show with Vinny." MTV cameras will be on the ground capturing all the "Spring Fix" activities, and the "Spring Fix" coverage will air during a special "Spring Break" themed week on MTV and mtvU beginning April 1, 2013.
"I feel privileged to be part of an event that not only recognizes young people who are volunteering their time to help people affected by Hurricane Sandy, but that is also continuing to raise awareness of the effect Sandy has had on many communities," said Ne-Yo.
To thank the 50 students for their service and raise funds for the United Way, Six Flags Great Adventure, the world's largest theme park, located in Jackson, New Jersey will host the "Spring Fix" concert with three-time Grammy Award-winning artist Ne-Yo on Saturday, March 23, 2013, the season opening of the Park. Ne-Yo found his big break when R&B singer-actor Mario scored a #1 hit with "Let Me Love You," which Ne-Yo co-wrote with the track's producer Scott Storch. The song made it to the #1 spot on the Billboard Hot 100 for nine weeks. Ne-Yo helped ring in 2013 with a performance on MTV's "Club NYE," and also shared the stage with Pitbull for an explosive performance during the 2011 MTV Video Music Awards. Six Flags guests will also have a chance to attend the concert, and a portion of the proceeds from that day will be donated to United Way.
Service projects are being planned with United Way in locations in New York including Long Beach, The Rockaways, and Staten Island, and in Ocean County, New Jersey. MTV's "Spring Fix" efforts are a continuation of the sustained effort by MTV to help rebuild Seaside Heights, New Jersey, and other areas devastated by Sandy. In November 2012, dozens of stars, artists and organizations joined with MTV for an hour-long fundraising special, "Restore the Shore," which helped raise desperately needed aid to help rebuild the heart of the Jersey Shore.
In 2006, MTV partnered to host the first ever United Way Alternative Spring Break, with students from around the country trading the typical beach parties and nights out to go to communities in the Gulf Coast to help with long-term recovery efforts following Hurricane Katrina. United Way Alternative Spring Break has offered thousands of young people the opportunity to do meaningful service since inception.
Official sponsors of "Spring Fix" include AT&T and State Farm(R).
Young people who are unable to join "Spring Fix" but want to get involved will be able to find additional service opportunities at SpringBreak.MTV.com or at Serve.MTV.com. For more information or to get involved, go to Springbreak.MTV.com.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.
Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches nearly 9 million U.S. college students - making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S., as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com.
About United Way:
United Way is a worldwide network in 41 countries and territories, including more than 1,200 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. LIVE UNITED(R) is a call to action for everyone to become a part of the change. For more information about United Way, please visit: www.UnitedWay.org.
About Six Flags Entertainment Corporation:
About Six Flags Entertainment Corporation Six Flags Entertainment Corporation is the world's largest regional theme park company with $1.1 billion in revenue and 18 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest(R) and Holiday in the Park(R).