[03/11/13 - 08:36 AM]
DailyCandy, Suave Professionals(R) and NBC's "Fashion Star" Join Forces to Deliver a One-Of-A-Kind Beauty and Fashion Experience at the "Suave Shine Suite" During "Fashion Star" Viewing Parties in New York
The viewing parties will feature live airings of "Fashion Star" and personalized VIP hair styling treatments from Suave in the "Suave Shine Suite."

[via press release from NBC]


"Fashion Star" Contestants Join DailyCandy Editors and Fans for VIP Hair Treatments and an Exclusive Look at the "Fashion Star" Wardrobe Collection in New York, March 15 & May 10

Limited Number of Free Tickets Plus Chance to Win "Fashion Star" Designs Starting March 11 at DailyCandy.com

March 11, 2013 (NEW YORK)--DailyCandy, the original trusted source for expertly curated discoveries of fashion, food and fun, along with Suave Professionals(R) and NBC's "Fashion Star," today announced the "Suave Shine Suite" styling and "Fashion Star" viewing parties in New York City on March 15th and May 10th. The offline VIP beauty and fashion experience is an extension of the Suave Professionals(R) online hub, which offers exclusive access to style and beauty secrets from industry experts. Fans can get tickets to the exclusive, one-of-a-kind event, as well as enter to win "Fashion Star" designs that appeared on the show starting Monday, March 11 at shinesuite.eventbrite.com.

The viewing parties will feature live airings of NBC'S "Fashion Star" starting at 8:00 pm EST and personalized VIP hair styling treatments (eg. blowouts, straightening, updo's, etc.) from Suave in the "Suave Shine Suite." Additionally, fans will have the opportunity meet "Fashion Star" contestants, view the best fashion creations of Seasons 1 and 2, and win items from retailers who carry the "Fashion Star" apparel, including Macy's, Express, and Saks Fifth Avenue.

"The 'Suave Shine Suite' highlights DailyCandy's marketing and advertising impact for our partners, connecting Suave and its products directly with our influential audience," said Fernando Romero, VP of Advertising Sales for DailyCandy. "DailyCandy readers trust our recommendations and value our sensibility, which ultimately leads to actionable results driving social buzz, sharing experiences and purchasing product."

The "Suave Shine Suite," serves as an offline extension of the new "Shine Suite" on Suave.com, a robust digital destination where guests can access the latest trends and enter for a chance to win* fabulous prizes including $100,000. Like the live DailyCandy viewing parties, the online "Shine Suite" features behind-the-scenes video clips and access to "Fashion Star" insiders and show content, including information about Suave Professionals(R) salon-quality products, like the new Moroccan Infusion range. The range of products is infused with authentic Moroccan argan oil, a lightweight miracle oil that absorbs instantly and is known to give brilliant shine and long-lasting conditioning benefits.

"We are thrilled to reach DailyCandy's influential and in-the-know beauty-conscious women via the 'Suave Shine Suite,'"said David Rubin, Vice President Hair Care at Unilever. "Attendees will have the chance to try our latest styling products, including new Suave Professionals(R) Moroccan Infusion Styling Oil, and get a salon look that leaves hair sleek, smooth and easy-to-style."

The "Suave Shine Suite" kicks off March 15th during the second episode of season 2 of "Fashion Star" at the Tribeca Grand in New York City. A follow-up event will take place during the show's season finale on May 10th. Space is limited, attendees must RSVP. DailyCandy will support the "Suave Shine Suite" across multiple platforms including DailyCandy.com, DailyCandy e-mail newsletters, and on its social media networks starting March 11th. Video highlights of the "Suave Shine Suite" from the "Fashion Star" viewing parties, including interviews with show contestants, will be featured on DailyCandy.com.

About DailyCandy

DailyCandy is the original, trusted source for expertly curated discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers nationally and via eleven local city editions. DailyCandy is accessed online at DailyCandy.com; via mobile app DailyCandy Scout; email newsletters, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a division of NBCUniversal.

*About the Sweeps

No purchase necessary. Void where prohibited. The "Suave Shine Suite" Promotion is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 years of age or older. Begins 12:00 a.m. ET on 2/25/13 and ends 11:59 p.m. ET on 5/31/13. For official rules, visit http://moroccaninfusion.suave.com/public/fulfillment/rules.pdf.

About Suave

For over 70 years, Suave has been committed to creating professional-quality products for consumers that work as well as high-end salon brands. The brand is challenging consumers everywhere to Rethink Suave(R), and re-discover the quality that is in every bottle they sell. As one of America's top selling hair care brands, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand's commitment to quality is why more than half of American households choose Suave. For more information, visit www.suave.com.

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Rag�, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemm�, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs more than 10,000 people in the United States - generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.

  [march 2013]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."