THIS SUMMER, PARTICIPANT MEDIA
(LINCOLN, THE HELP, AN INCONVENIENT TRUTH)
TURNS TO TELEVISION WITH THE LAUNCH OF pivot
New Network's Disruptive Model Celebrates Core Audience of Millennials
"TV That Matters For The New Greatest Generation" Includes:
Joseph Gordon-Levitt's Open Source Variety Show, 'HitRECord on TV!';
'TakePart Live,' LIVE Topical Talk Nightly; Shakespeare 2.0 tale 'Will' From Craig Pearce & Cineflix Studios; 'Raising McCain' starring Meghan McCain;
Romeo and Juliet Reality, 'Jersey Strong';
Bilingual Documentary-Series, co-produced with Univision News
World Television Premieres of Feature Films Including 'A Place at the Table,' 'Terms and Conditions,' 'We Are Legion,' '99% - The Occupy Wall Street Collaborative Film'
NEW YORK, March 27, 2013 -- At a presentation held today at New York's Museum of Arts and Design, executives from Participant Media, the leading provider of entertainment that inspires and accelerates social change, unveiled details surrounding the August 1st launch of the company's new cable network, pivot.
Participant CEO Jim Berk said: "Over the past 9 1/2 years, through 43 films, Participant has built a reputation for content that is entertaining, commercial and high quality, while at the same time, inspiring and empowering to audiences. pivot marks a seminal moment for us with the launch of a channel for people who care about the world around them."
With 40+ million subscribers at launch, pivot's programming slate is anchored by more than 300 hours of original programming in its first year. The network's first six greenlit series are: "TakePart Live," a live talk show, five nights a week; "HitRECord on TV!," a re-imagination of the variety show from director/creator/star Joseph Gordon-Levitt and executive producer Brian Graden; "Raising McCain," a genre-bending docu-talk series starring and executive produced by the complex and accomplished Meghan McCain with Go Go Luckey Entertainment; modern period drama "WILL," from Craig Pearce, writer of "Moulin Rouge" and "The Great Gatsby"; "Jersey Strong," a real reality series from Peabody Award-winners Marc Levin and Mark Benjamin. The network also announced a pioneering joint venture with Univision News and Latin World Entertainment to co-produce ten, one-hour documentaries that will air on pivot in English and Univision in Spanish.
Network president Evan Shapiro introduced pivot's programming slate as well as its innovative distribution strategy. "The success of this network will be based on its impact. Both our programming and distribution model are designed to disrupt conventional wisdom. By building the network around our double bottom line, we spark change through entertaining stories told by powerful voices such as Joe, Meghan, Craig, the Marks and Univision. By combining the dominant Pay TV model with an unconventional streaming package, we are adapting to changes our audience has already made."
pivot will be available through traditional Pay TV packages, offered by multichannel video programming distributors (MVPDs) across the country. For these subscribers, pivot will offer perhaps the most comprehensive set of TV Everywhere rights in the industry, allowing subscribers to stream the network, Live and On Demand; to any device, anywhere.
Even more unconventionally, for consumers often known as cord-cutters and cord-nevers, pivot will work with its MVPD partners to offer a first-of-a-kind broadband-only subscription, including a linear stream of the network and access to programming on demand.
Reacting to the announcements, Daniel York, DIRECTV's Chief Content Officer, commented: "We're proud to be the first to embrace this new independent network. pivot combines Participant's track record for high-quality content and strong social messages, with an innovative approach to the business that we look for in our content partners. Their programming speaks to the next generation of DIRECTV customers and their flexible rights model will help us reach them."
Using a new piece of research from Miner & Co. Studio and Beagle Insights and pivot, Shapiro reframed the industry language concerning cord-cutters and cord-nevers - calling these consumers "Broadband Believers." The research presented demonstrates that this specific audience stands at 10 million-plus homes in the US and growing.
Shapiro added: "Traditional TV viewing is by far the dominant way people enjoy television programming, and pivot will compete for TV Traditionalists every day and night. We also want to serve Broadband viewers. Both communities are MVPD customers. This summer, for the first time, both groups will be able to get this new channel, and pivot will be the first channel, which satellite, telco and cable companies can offer to ALL of their customers."
The following series have been greenlit for production and will premiere in 2013:
HITRECORD ON TV!
Producer: Joseph Gordon-Levitt/Brian Graden Productions; Lois Curren, Brian Graden,
A new take on the variety show, hosted by Joseph Gordon-Levitt who directs countless artists from his global online community - hitRECord - to create short films, live performances, music, animation, conversation, and of course, more! Each episode focuses on a different theme as Joe invites and encourages anybody with an internet connection to join him and contribute. Are you RECording? (7 x :30)
A one hour, no-holds-barred live show, begins with a live-streamed pre-show midday where viewers help build the show they will see on air that evening. Equal parts serious discussion and comedic take on the daily headlines, "TakePart Live" will bring celebrities, activists, newsmakers and viewers together to discuss and decode the events that make up the fabric of daily life and how to act on the stories that move us. The nightly show will also be fully second-screen enabled, featuring live interaction with the cast, polling, social media sharing and more. Additionally, there will be a live-streamed pre-show on the network website and Takepart.com.
Producer: Go Go Luckey Entertainment; Julie Auerbach, Henry Capanna, Tina Gazzerro
A genre-busting docu-talk series following Meghan McCain, the outspoken daughter of Senator John McCain, on the road talking to unexpected experts, regular people and members of her generation, exploring the most important and unusual questions of the day framed by Meghan's experiences in her personal life. (10 X :30)
Producer: Mark Benjamin and Marc Levin
From the team behind the Peabody Award winning series, "Brick City," this Newark-based docu-soap chronicles the lives of two families from parallel universes - the street and the executive suite. Former Blood (Jayda) and Crip (Creep) gang members are raising two kids while pursuing their careers and following their dreams. Jayda is working to build mentorship programs for young women in Newark, while Creep balances a day job in sanitation with his dream of launching a comedy career. Brooke is a trial attorney balancing the stress of high stakes litigation with the real life drama of raising two college-aged kids with her partner in life and business - Maggie. "Jersey Strong" will explore Newark's warm center and tough exterior through the eyes of two unconventional families striving to achieve the American Dream. (10 x :30 )
Writer: Craig Pearce ("The Great Gatsby", "Moulin Rouge", "Romeo + Juliet")
Executive Producers: Craig Pearce, Vince Gerardis ("Game of Thrones"), Louise Rosager, Howard Braunstein, Christina Wayne, Hilary Bevan Jones
A one-hour scripted series by Cineflix Studios Inc. about young William Shakespeare. Will is a young man from the wrong side of the social, political and economic tracks who, against all the odds, sets out to do that most modern of things: create his own destiny. Set in young Will's crazy, intense, violent and sexy Elizabethan London, "WILL" is a period piece - but not as we know it. A hip sound track, contemporary shooting style and edgy production design will create a world that is fast, fresh, dangerous, and totally unique. (10 X :60)
UNIVISION NEWS AND LATIN WORLD ENTERTAINMENT DOCUMENTARY SERIES
Through an innovative and groundbreaking joint venture, Univision News, the news division of the leading media company serving Hispanic America, Latin World Entertainment, the premiere Hispanic talent management and entertainment marketing firm in the United States and pivot will join together to a produce and market a series of ten compelling documentaries drawn from the headlines and produced in both Spanish and English. Univision News is no stranger to millennials, often beating the ratings of other major networks in the 18-35 demographic. Its mission to inform, educate and empower Hispanic America is perfectly aligned with pivot's goals.(10 X :60)
WORLD TELEVISION FILM PREMIERES
Surrounding its original scripted and unscripted series will be world television premieres of Participant Media documentaries, including "Last Call at the Oasis," "State 194" and "A Place At The Table" as well as festival favorites including "We Are Legion," "Terms and Conditions" and "99%-The Occupy Wall Street Collaborative Film," a compelling portrait of the Occupy Wall Street movement which sheds a light on why and how this movement took off with such explosive force, and what it means.
ACQUISITIONS & DEVELOPMENT
The network announced a robust slate of acquired series that will complete the pivot roster, including all seasons of the following programs: the multiple Emmy and Peabody Award-winning series "Friday Night Lights" about the trials and tribulations of a small town Texas football team (77 x :60); the US TV premiere of WestWind Pictures' "Little Mosque" ("Little Mosque on the Prairie" in Canada) which takes a satirical look at a Muslim community living in Canada who has rented the town's Anglican church to start a local mosque (91 x :60); and the Jim Henson Productions sci-fi series "Farscape" about an astronaut from Earth who finds himself part of a fugitive alien starship crew (88 x :60)
Also in development at pivot are ten properties including projects with Gotham Chopra, Timothy Scott Bogart, Mary Harron, Deborah Copaken Kogan, and Cineflix Studios.
pivot (pivot.tv) is a new television network from Participant Media, serving passionate millennials with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. pivot focuses on entertainment that sparks conversation and inspires change, using programs such as "TakePart Live", its nightly talk show, to illuminate issues through engaging content, and its website TakePart.com to continue the conversation and connect audiences to a wealth of content and customizable actions. pivot is also changing the media landscape, available via traditional Pay TV subscription this summer to 40 million-plus homes as well as a live streaming channel via its interactive, downloadable pivotApp. In both content and delivery, pivot is TV for The New Greatest Generation. Follow pivot on Twitter at @pivot_tv and on Facebook at www.facebook.com/pivottelevision.
About Participant Media
Participant (participantmedia.com) is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature films, television, publishing and digital content that inspire social change. Participant's more than 40 films include "GOOD NIGHT, AND GOOD LUCK.", "SYRIANA", "AN INCONVENIENT TRUTH", "FOOD, INC.", "WAITING FOR 'SUPERMAN'", "THE HELP", "CONTAGION" And "LINCOLN." Participant's social action campaigns and digital network TakePart.com continue the conversation and connect audiences to a wealth of content and actions. Its new millennial television network pivot, launching this summer in 40 million-plus homes, is TV for The New Greatest Generation.
ROLLING STONE AND PARTICIPANT MEDIA'S pivot
JOIN FORCES TO CELEBRATE THE NEW GREATEST GENERATION
Iconic Brand Teams With New Cable Network To Launch
A Multi-Platform Programming Initiative Exploring The Millennial Mind
New York, March 27, 2013 - pivot, the new cable network launched by Participant Media, today announced at its New York upfront presentation that it will join with iconic brand Rolling Stone to create a multi-platform promotional, marketing and content alliance to reach millennials, ages 18-34.
Rolling Stone is the leading voice of youth culture reaching over 20 million consumers on a monthly basis across the magazine, online, mobile and social media platforms. Delivered with the energy, passion, irreverence and a point of view that defines its audience, the magazine has embraced youth culture for over 45 years and is a trusted voice among today's millennials.
Enter pivot, the new cable network from Participant Media, that caters to the tastes and minds of millennials. Launching August 1st in more than 40 million homes, the network will be built on the company's philosophy that entertainment can inspire and accelerate change.
The details of the partnership were unveiled by Rolling Stone publisher Matt Mastrangelo and managing editor Will Dana along with Evan Shapiro, president of pivot and Kent Rees, the network's head of marketing, scheduling and operations.
Matt Mastrangelo said: "Since its inception, Rolling Stone has set the agenda for what's important to America's young people. Be it boomers, X-ers or now millennials, through high-quality journalism that is authentic, genuine and entertaining, Rolling Stone is the voice of youth culture. We have found that same sensibility in Participant Media's new cable network, pivot. They embrace our resolve to engage and activate millennials and we believe, that together, we can deliver this hard to reach audience to our advertising partners and provide unprecedented access to an extraordinary group of influencers." Dana added: "We are excited about the opportunity to work with pivot to further extend our distinctive and respected brand by building programming that complements Rolling Stone's existing platforms and developing content that is appealing to and provides a unique glimpse into this discerning and passionate audience."
"We designed pivot for this generation because we believe they are destined to change the world. They have inherited enormous challenges not of their own making, yet remain optimistic about the future," said Shapiro. "Joining forces with Rolling Stone is a perfect way to reach this generation. They are an ever evolving testament to the power of youth and the perfect reflection of the varied tastes and passions of the millennial community." Rees added: "We are enormously happy to be working with Rolling Stone to create content for, by and about the millennial cohort."
Rolling Stone will:
· Create a three-part issue special editorial series this fall across all its platforms, focusing on the lifestyles, attitudes and tastes of this generation. Each special will combine reports from homes and campuses, the workplace and cyberspace, the streets and suburbs. They will enlist their award-winning writers as well as millennials themselves to profile this next generation's influential, emerging artists, technologists, entrepreneurs, activists, athletes and politicians. Executives and talent from pivot will collaborate on these themes, offering video dispatches that complement the features.
· Writers and editors will appear on pivot, as part of the network's week-long programming celebration.
· Collaborate with pivot on a seminal research study on the habits, lifestyles, passions and futures of the Millennial Generation.
· Collaborate with Rolling Stone to develop and dedicate a week of prime time and late night programming focusing on the lifestyle, passions and challenges of millennials through content including documentaries such as "We Are Legion,""99%" and "Terms & Conditions." In addition, pivot will devote an entire week of Take Part Live - the network's nightly talk show - to millennials and feature Rolling Stone editors and contributors to capture the current pulse of this exciting generation.
· Commission a comprehensive, nationwide study, in collaboration with Rolling Stone, on the lives and minds of millennials.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture for more than 45 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning investigative journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides "all the news that fits" to 20+ million fans of the brand every month.
pivot (pivot.tv) is a new television network from Participant Media, serving passionate millennials with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. pivot focuses on entertainment that sparks conversation and inspires change, using programs such as "TakePart Live", its nightly talk show, to illuminate issues through engaging content, and its website TakePart.com to continue the conversation and connect audiences to a wealth of content and customizable actions. pivot is also changing the media landscape, available via traditional Pay TV subscription this summer to 40 million-plus homes as well as a live streaming channel via its interactive, downloadable pivotApp. In both content and delivery, pivot is TV for The New Greatest Generation. Follow pivot on Twitter at @pivot_tv and on Facebook at https://www.facebook.com/pivottelevision .
About Participant Media
Participant (participantmedia.com) is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature films, television, publishing and digital content that inspire social change. Participant's more than 40 films include "GOOD NIGHT, AND GOOD LUCK.", "SYRIANA", "AN INCONVENIENT TRUTH", "FOOD, INC.", "WAITING FOR 'SUPERMAN'", "THE HELP", "CONTAGION" And "LINCOLN." Participant's social action campaigns and digital network TakePart.com continue the conversation and connect audiences to a wealth of content and actions. Its new millennial television network pivot, launching this summer in 40 million-plus homes, is TV for The New Greatest Generation