BRAVO MEDIA GREENLIGHTS UNPRECEDENTED 17 NEW AND 18 RETURNING UNSCRIPTED SERIES, INCREASING ORIGINAL PROGRAMMING BY 15 PERCENT
NETWORK RANKS #9 IN KEY DEMOS, UP 8 PERCENT IN TOTAL VIEWERS YEAR-TO-DATE
#1 MOST AFFLUENT, EDUCATED AND ENGAGED CABLE ENTERTAINMENT NETWORK AMONG A18-49
2012 Marked Double-Digit Increases In Ad Sales Revenue With 126 New Advertisers;
Bravo Digital Earned Its Best Year Ever
NEW YORK - April 2, 2013 - Bravo Media unveiled its largest slate of original programming-to-date with 17 new and 18 returning unscripted series, marking a 15 percent increase over last year, and announced three new scripted projects in development. Additionally, Bravo ranks #9 in the highly desired A18-49 demo and in A25-54, up 5 percent and 7 percent respectively, and up 8 percent in total viewers year-to-date, according to Nielsen.
Bravo delivered its seventh consecutive record-breaking year in 2012 and maintains the most upscale, engaged and educated audience across cable entertainment. Bravo continues to expand across every platform in 2013 with high-quality original programming that focuses on the network's passion points of food, fashion, beauty, design, digital and pop culture.
Bravo Digital also earned its best year ever for video streams on BravoTV.com, and the best year ever for page views, unique visitors, and video streams on Bravo Mobile and on the Bravo Now app. Bravo digital platforms experienced strong growth in 1Q13, in part due to the success of Top Chef 10 Transmedia/Last Chance Kitchen which generated more than 9M views, (up 14% vs. Top Chef 9's Last Chance Kitchen). BravoTV.com is averaging 5.1M monthly unique visitors in 1Q13, (up 13% vs. 4Q12).
"Bravo's ongoing investment in high-quality original content across every platform continues to drive our growth year-over-year, securing our top 10 network ranking," said Frances Berwick, President of Bravo and Style Media. "Bravo's signature lifestyle entertainment brand continues to engage our growing passionate 'affluencer' audience."
Bravo added 126 new advertisers and 34 new online advertisers last year and marked double digit percentage growth in both national and digital ad revenue. According to Nielsen, Bravo again ranked as the top network on cable in 2012 for brand recall of traditional ads and remained number one across all of television for brand opinion lift among custom vignettes and in-program placements. Nielsen also ranked Bravo as the most engaging cable entertainment network among both men and women, and Bluefin data placed Bravo at #4 for online buzz reach.
"Bravo's programming strength and industry leading digital offerings provide the perfect environment for our partners to reach large scale and diverse audiences," said Linda Yaccarino, President of Advertising Sales, NBCUniversal. "Our 360 partnerships with advertisers continue to deliver exceptional results because our viewers are engaged and passionate about the Bravo brand wherever and whenever they consume it."
Led by unique multi-screen initiatives, the network also marked its best year ever for TV360 deals. Bravo continues to push boundaries with game-changers like Play Live, a real-time interactive viewing experience which has consistently increased sponsor recall by double digits. "Watch What Happens Live" episodes with Play Live interactivity delivered 13% higher live ratings on average compared to those episodes without the experience. Just this week, Bravo launched the live online after-show for "Watch What Happens Live," which was piloted last year, capturing even more uncensored moments between Andy and his guests.
Committed to ground-breaking experiences, Bravo will be rolling out three new transmedia offerings which involve a multi-layered storyline for viewers to follow across multiple screens. The first transmedia project will be part of "Top Chef Masters" featuring a brand new parallel digital competition which will affect the outcome of the series.
A leader in cutting-edge digital initiatives, the network will present The Real Housewives Awards, a 360 interactive experience that celebrates the successful franchise. Providing a multi-screen experience across all six Real Housewives series, passionate fans will get the chance to vote across platforms on categories such as "Best Supporting Agitator," "Hottest Hubby," "Most Coveted Closet," "Best Heels," and "Most Desirable Destination Vacation."
Committed to breakthrough programming, Bravo continues to partner with award-winning producers, prominent writers and experts in a variety of fields.
Below is the 2013 slate:
NEW SERIES GREENLIGHTS:
"Below Deck" - Summer 2013
Produced by 51 Minds with Mark Cronin and Courtland Cox as Executive Producers.
The upstairs and downstairs worlds collide when this young and single crew, known as "yachties," live, love and work together onboard a privately owned extravagant yacht. Working and tending to the ever-changing needs of their demanding charter guests is not always smooth sailing.
"City Sisters" - Fall 2013
Produced by Leftfield Pictures with Brent Montgomery, David George, Dominick Pupa, Tess Gamboa, and Caroline Self as Executive Producers.
The series follows a group of single, up-and-coming movers and shakers in New York's elite circles of real estate, fashion, and media. These ladies are aggressive in their pursuit of personal and career goals, but in this cutthroat world where egos are high and the drive to succeed is even higher, success can come at a steep cost.
"Courtney Loves Dallas"
Produced by Pink Sneakers Productions with Kimberly Cowin and John Ehrhard as Executive Producers.
Breakout star Courtney Kerr of "Most Eligible Dallas" navigates the lively Texas social scene with her group of sassy, dynamic friends. She's out to rope herself the perfect southern gentleman, while trying to make a name for herself in the fashion industry, but Courtney quickly finds that taking the bull by the horn isn't as easy as it may sound.
"Divorce Diva" (working title)
Produced by Engel Entertainment with Steven Engel as Executive Producer.
When couples go from "I do" to "I don't," Vikki Ziegler is who they call to mediate, advise and divide their assets out of court. Why let a judge decide your fate when the Divorce Diva can cut through all the drama to determine who will get what?
"Eat, Drink, Love" - Summer 2013
Produced by Brownstone Entertainment with Drew Brown and Bob Gillan as Executive Producers.
Single, successful, beautiful and connected to the restaurant and food industry in Los Angeles, these ladies take on the traditionally male-dominated industry in their own way as they juggle a world where business always mixes with pleasure.
"Extreme Guide to Parenting" - Fall 2013
Produced by Punched In The Head with Craig D'Entrone and Amelia D'Entrone as Executive Producers.
From spoiling and severe punishments to helicopter and new age methods, this is parenting at its most extreme. Each episode gives a candid look at two different households with very unique styles of raising their children -- and each family strongly believes their methods are superior.
Produced by Embassy Row with Michael Davies as Executive Producer and True Entertainment with Steven Weinstock, Glenda Hersh and Lauren Eskelin as Executive Producers.
This topical, fashion-based talk show features two of Atlanta's style elite, celebrity hairstylists Derek J and Miss Lawrence, and New York's fashion maven and media socialite Bevy Smith. The trendy opinionated trio will cover anything and everything related to the world of fashion and beauty, from haute couture to celebrity style to unusual outfits from around the globe, giving their unique perspective on the trends, hits and misses.
"The Kandi Factory" - Premieres Tuesday, April 9
Produced by True Entertainment with Steven Weinstock, Glenda Hersh, Mark Ford, Kevin Lopez and Kandi Burruss as Executive Producers.
Grammy Award winner and multi-platinum songwriter Kandi Burruss of "The Real Housewives of Atlanta" helps 16 aspiring artists jumpstart their dreams of stardom. Burruss gives two protégés with no industry experience the opportunity of a lifetime -- a shot at an original song release and music video produced by The Kandi Factory.
"Newlyweds: The First Year" - Premieres Monday, May 6
Produced by Monkey Kingdom with Will Macdonald, David Granger and Lauren Lazin as Executive Producers.
From the moment they say "I do" to their one-year anniversary, for the first time ever we see up close, the first year of marriage in "Newlyweds: The First Year." This groundbreaking series follows four diverse couples coast-to-coast experiencing the daily trials and tribulations of their first 365 days of marriage captured by Emmy Award-winning and Oscar-nominated documentarian Lauren Lazin.
"Property Envy" - Summer 2013
Produced by World of Wonder, with Randy Barbato, Fenton Bailey, Tom Campbell and Robert Lifton as Executive Producers.
The world's most exclusive, expensive houses are throwing open their doors to a panel of passionate property experts in this new panel talk show that explores the world of luxury real estate, cutting-edge home technology and trendsetting décor. Every week, our property and design-obsessed host and esteemed panelists will present the homes that give them "Property Envy."
Produced by Haymaker Productions with Aaron Rothman, Brian Kestner, Whitney Sudler-Smith, Jason Weinberg, Peter Franchella and Al Szymanski as Executive Producers.
The notoriously closed society of Charleston, South Carolina unlocks the gates of their centuries-old plantation homes for a real-life look at how modern-day Southern aristocracy lives. Get charmed by the social scene which is bound by tradition and ostentation unlike any other culture in America, through a group of the city's most charismatic gentlemen and their Southern belle equals.
"Taking Atlanta" (working title) - Summer 2013
Produced by NFGTV and Monami Entertainment with Toby Barraud, Stefan Springman and Mona Scott-Young as Executive Producers.
Atlanta just got even hotter as this group of ambitious young go-getters on the cusp of realizing their dreams work hard, but play even harder. They are shaking up the city's fashion, music, hospitality and real estate scenes.
"Thicker Than Water: The Tankards" - Fall 2013
Produced by Sirens Media with Rebecca Toth Diefenbach, Valerie Haselton Drescher, Lucilla D'Agostino, Kris Lindquist and Michael Call as Executive Producers.
This docu-series follows former professional basketball player turned popular gospel singer/recording artist and minister Ben Tankard, his blended family and their journey in expanding the family fortune. From music-producing to NBA life coaching and motivational speaking, this business-oriented family strives to keep on top of their game, but finds their true passion lies in ministry.
"Two Fit Girls"
Produced by Fishbowl Worldwide Media with Vin di Bona, Bruce Gersh, Susan Levison, Beth Greenwald and Stephanie Bloch Chambers as Executive Producers.
It's crunch time for best friends and business partners Katrina and Karena, the fearless duo behind Toneitup.com. While some entrepreneurs have a business plan, these girls use their "street smarts, not book smarts" to push themselves and their brand to wild extremes.
"Ladies of London" (working title)
Produced by BBC Worldwide Productions with Izzie Pick Ashcroft and Michael Brooks as Executive Producers.
Set in the glittering, class-conscious city of London, this new series follows a group of elite British socialites and American expats enjoying the upper crust of the high society world. And while these Brits and Americans all live in the same city, have been married to rock stars, dated royalty, are darlings of the paparazzi and enjoy wealth beyond belief, they are still culturally, worlds apart.
"Princesses: Long Island" - Premieres Sunday, June 2
Produced by True Entertainment with Steven Weinstock, Glenda Hirsch, Lauren Eskelin, Lenid Rolov and Noah Samton as Executive Producers.
Meet members of the "boomerang generation" - six young women from Great Neck, Long Island who return to their pampered lifestyles in the comfort of their parents' estates and at the expense of their fathers' bank accounts. This new docu-series offers a window into their unique family dynamics and personal lives filled with labels, luxury, and love trials.
"100 Days of Summer"
Produced by Half Yard Productions with Abby Greensfelder, Sean Gallagher, and Nicole Sorrenti as Executive Producers.
This young, successful Chicago "it" crowd are working the boardrooms and the bedrooms, eager to make a name for themselves, find love and succeed at any price. With a social circle made up of best friends, former lovers, and current lusts, things are bound to get interesting.
NEW SCRIPTED PROJECTS IN DEVELOPMENT:
"Girlfriend's Guide to Divorce"
Produced by Universal Cable Productions from writer and Executive Producer Marti Noxon (Glee, Mad Men, Buffy). Dawn Olmstead (Gigantic, Prison Break) and Meryl Poster also as Executive Producers.
Based on the book series by Executive Producer Vicki Iovine, this one hour dramedy follows a best-selling author of a self-help book series who is secretly hiding her separation from her husband as she starts to navigate her life as a single woman in her 40's in Los Angeles. She starts to side with and take advice more from her divorced friends rather than her married ones and it leads her to some unexpected and life-changing experiences.
Produced by Warner Horizon and Alloy Entertainment (666 Park Ave, The Vampire Diaries, Pretty Little Liars). Les Morgenstein and Gina Girolamo as Executive Producers for Alloy Entertainment.
Based on the upcoming novel from Sara Sheperd (Pretty Little Liars, The Lying Game), this one- hour drama follows one of the most prestigious and wealthy families on the Upper East Side who have built their entire fortune on the business of diamonds. Due to a clause the grandfather placed in his will, only his granddaughters are set to inherit his massive fortune... these are the heiresses. After the death of their cousin, the remaining heiresses try to figure out if the family curse is real or not, and if not, who killed their cousin, and more importantly, which one of them is next on the hit list?
"High and Low"
Executive Produced by Michael Jackson (former chairman of Universal Television and former CEO of the UK's Channel 4) and Rachael Horovitz (Moneyball, Grey Gardens) from writer and Executive Producer Michael Imperioli (Son of Sam, The Sopranos).
This period drama takes us through the worlds of 1980's art, food, and Wall Street through the eyes of rival brothers, from two different mothers, who open a restaurant together, forcing the two estranged families to finally deal with the years of resentment between them. The show focuses on the lives of the people who work at the restaurant, are discovered at the restaurant and the mysterious woman at the center that tears the brothers apart.
NEW UNSCRIPTED PROJECTS IN DEVELOPMENT:
"Ivy League Confidential" (working title)
Produced by Andrew Glassman Productions with Andrew Glassman and Jeff Gaspin as Executive Producers.
When money is no object and you want to make sure your child gets accepted into one of the top universities in the world, what else do you do but hire the country's best college admissions consultants. "Ivy League Confidential" follows a group of four elite college admissions consultants in New York and Los Angeles as they deal with over-the-top, pampered clients (both the parents and the children) that, unfortunately for our counselors, expect nothing but Ivy League results.
"America's Best Restaurant" (working title)
Produced by One Potato Two Potato with Gordon Ramsay, Pat Llewellyn and Ben Adler as Executive Producers.
Modeled after UK hit "Ramsay's Best Restaurant" and from executive producer Gordon Ramsay, "America's Best Restaurant" is a new food competition series that travels across the country and tackles the food world from a wholly different direction: the restaurants. Sixteen of the nation's best restaurants, representing all variety of cuisines, will compete against each other on their own turf to find out who truly provides the best all-around, top-to-bottom restaurant experience and deserves to be crowned as America's Best Restaurant.
"Rich People's Problems" (working title)
Produced by True Entertainment with Steven Weinstock, Glenda Hersh, Dean Slotar and David Stefanou as Executive Producers.
When the rich and famous of Atlanta have a dispute, they know that only one lawyer will deliver some cold, hard justice: Phaedra Parks of "The Real Housewife of Atlanta." Whether it's friends battling over an $8,000 loan or accusations of stolen Chanel handbags or confusion over a prenuptial agreement and whether it entitles you to two or three live-in staff members, the rich certainly have an odd sense of what qualifies as a problem in today's world, and Phaedra will be there to help them sort it all out.
Bravo's fan favorite series and memorable characters return as the network confirmed new season orders for "Flipping Out" season seven, "Tabatha Takes Over" season five and "Million Dollar Listing Los Angeles" season six. Celebrity chef Curtis Stone returns this summer to host "Top Chef Masters" season five alongside new head critic Gail Simmons and real estate magnates Ryan Serhant and Fredrik Eklund welcome up-and-coming agent Luis D. Ortiz in "Million Dollar Listing New York" season two, premiering Wednesday, May 8 at 10pm ET/PT. Additionally, Bravo greenlit third seasons of "Shahs of Sunset" and "The Real Housewives of Miami," as well as second seasons of "Chef Roble & Co," "Vanderpump Rules," "Interior Therapy with Jeff Lewis," which premieres Thursday, June 6 at 9pm ET/PT and "Don't Be Tardy...," which premieres Tuesday, April 16 at 9pm & 9:30pm ET/PT. All five of the Garden State ladies are back with "The Real Housewives of New Jersey" season five premiering Sunday, June 2 at 8pm ET/PT. The network also picked up "The Real Housewives of Beverly Hills," season four "The Real Housewives of Atlanta," season six and "The Real Housewives of New York" season six. Bravo's Emmy-Award winning culinary competition series "Top Chef" will return for season 11 and The Emmy-nominated series, "Inside The Actors Studio," continues its 19th season with the show's milestone 250th episode taking a look back on the first 18 seasons of the series. The fun also returns in late night with the live series, "Watch What Happens Live" returning for season ten with even more celebrity VIP's, real-time viewer interaction and strong cocktails of pop culture.
Source: #9 ranking stat - Nielsen. 12/31/12-03/24/13. L7 data through 03/10/13 blended w/ Live +SD data through 03/24/13. M-Su 8P-11P. P18-49 (000) and P25-54 (000). Includes all measured ad-supported cable entertainment networks, excludes sports and news. P2+ Growth - Nielsen. 12/26/11/-03/25/12 vs 12/31/12-03/24/13. L7 data through 03/11/12 blended w/ Live +SD data through 03/25/12 vs L7 data through 03/10/13 blended w/ Live +SD data through 03/24/13. P2+ (000). Affluent and Educated - Nielsen. 12/26/11-12/30/12. L7 data. A18-49 VPVH. M-Su 8p-11p vs. all ad-supported Cable Entertainment Networks (78). Affluent = HHI $100K+. Educated = 4+ Years of College. Engaged - Nielsen TV Brand Effect (IAG). A18-49. Men based on M18-49. Women based on W18-49. 2012. Includes all IAG measured cable networks. Out of 17 cable networks. Seventh Consecutive Best Year Ever - Nielsen. 2006-2012. A25-54 (000). L7 data. M-Su 8p-11p. First time in network history P18-49 stat -Based on prior full quarter rankings. L7 data. M-S 8P-11P. Brand Recall and Brand Opinion - Nielsen TV Brand Effect (IAG). 2012. A18-49. Standard Ads: Includes all primetime traditional ads in non-sports programming across IAG measured cable networks (17). Tied with USA. Brand Recall. In-Program Placements: Includes all primetime IPPs in non-sports programming across IAG measured broadcast and cable networks (15). Brand Opinion Top 2 Box. Vignettes: Includes all primetime custom vignettes in non-sports programming across IAG measured broadcast and cable networks (22). Tied with Lifetime. Brand Opinion Top 2 Box. Only includes networks that were measured for entire 2012. Online Buzz Reach - Bluefin Signals. 2012. Includes all cable entertainment premieres for regular series. Total Day. Twitter Earned Impressions. Digital Source: Average monthly video streams, page views, and uniques per year - Adobe SiteCatalyst (BravoTV.com: 2005-2012; Bravo Mobile: 2007-2012; Bravo Now: 2010-2012). Average monthly uniques per quarter - Adobe SiteCatalyst (BravoTV.com: 1Q13 vs. 4Q12). Last Chance Kitchen - (BravoTV.com, Bravo Mobile Web, Bravo Now, HULU Partner Portal: 11/28/12 - 03/05/13 vs. 11/02/11 - 02/29/12). Rentrak OnDemand Essentials & Rentrak Digital Download Essentials (11/28/12 - 03/05/13 vs. 11/02/11 - 2/29/12). Play Live - Nielsen (Watch What Happens Live, 9/9/12 - 3/25/13; Premieres only; 22 Play Live episodes from 11/26/12 - 3/25/13, Live data, P18-49).
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