OXYGEN MEDIA GREENLIGHTS SECOND SEASON OF CRITICALLY ACCLAIMED MODELING COMPETITION SERIES "THE FACE" PRODUCED BY SHINE AMERICA
NEW YORK, NY - April 8, 2013 - Oxygen Media has picked up a sophomore season of the critically acclaimed modeling competition series "The Face," produced by Shine America with Naomi Campbell as executive producer. Returning with ten episodes, "The Face" goes beyond the glamour as three iconic supermodel coaches battle it out to find the newest face of a well-known, national brand. Season two will up the stakes with announcements forthcoming. "The Face" is distributed by Shine International who is featuring the format at this week's MIPTV festival. A UK version of the format, for Sky1, was confirmed last month. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.
From photo shoots and runway shows to commercials for national brands, 12 aspiring models from around the world battled it out to become "The Face." Single mother Devyn Abdullah, 21, from Bronx, NY, life was transformed as her dreams came true when she became the first winner of Oxygen's "The Face" and became the new brand ambassador of ULTA Beauty's Fall and Holiday 2013 National Ad Campaign. "The Face" enjoyed growth throughout its run with the finale (3/26/13) delivering nearly 554,000 total viewers on a Live +same day basis, up eight percent compared to the season premiere (2/12/13).
"'The Face' brings a unique and authentic look into the modeling industry, along with our supermodel coaches and contestants delivering the passion, fashion, competition and drama that our audience was captivated by," said Rod Aissa, Senior Vice President, Original Programming and Development, Oxygen Media. "We are excited to get back on the catwalk for season two as we bring in a few new twists along the way."
Rich Ross, CEO, Shine America, added "We are thrilled that 'The Face' resonated with viewers and our team at Shine is excited to get back to work, producing a second season with our great partners at Oxygen."
"The Face" gives viewers unprecedented access inside the world of the fashion industry as three teams of aspiring models, each led by a supermodel coach, are guided through real life assignments, including photo shoots and commercials. Throughout the series, the supermodel coaches mentor young hopefuls using the lessons and skills they have learned to guide their teams through challenges that accurately depict what it takes to have a career as a model and be the face of a brand. The models will be exposed to the biggest and most influential names in the industry who appear throughout the show to help judge and lend their expertise. In the end, only one girl will be chosen to become 'The Face' of a major national brand, earning a real contract as the brand ambassador.
Source: Nielsen Media Research
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "The Face," "Best Ink," "I'm Having Their Baby" and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser, The Face, and Tabatha Takes Over as well as adaptations of Shine Group formats such as MasterChef and Minute to Win It, and scripted series including The Office and the upcoming FX drama The Bridge. Shine America has development deals with some of the top producers in television including Nigel Lythgoe (Nigel Lythgoe Productions) and its own unscripted format label in Ardaban, led by the creators of the hit Food Network series Chopped. Shine Latino, a new division of Shine America, is producing and distributing original Spanish-language content to the U.S. and Latin American marketplaces. The global Shine 360� division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group's distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.