NBC ORDERS GROUNDBREAKING 24/7 LIVE COMPETITION "THE MILLION SECOND QUIZ"

Episodes Set to Air in Primetime This Fall as Contestants Nationwide Engage in Thrilling Mental Endurance Test for Huge Cash Prizes

12-Day Competition to Be Shown on NBCUniversal's Digital Platforms

UNIVERSAL CITY, Calif. - April 24, 2013 - NBC has ordered "The Million Second Quiz," a state-of-the-art, electrifying new live competition where contestants test the limits of their knowledge, endurance and will to win as they battle each other in intense bouts of trivia for twelve consecutive days and nights.

The competition, where time equals money, will air in primetime, live from a gigantic hourglass shaped structure in the heart of Manhattan. This hourglass will also serve as the living quarters of the reigning champions - the four players who have remained in the game the longest. They will have the opportunity to play along with the game for up to two weeks as other contestants attempt to unseat them during the primetime show.

The show will be the first fully convergent television experience, where viewers will be able to play along at home in real time and sync to the live primetime broadcast.

"The Million Second Quiz" continues 24 hours a day. Contestants from all across America will be able to engage in the game with an unprecedented level of interactivity and win the chance to appear on the show in primetime.

The NBC affiliates will have the opportunity to interact live throughout the day and during the primetime show to be part of the action and showcase local contestants from their area.

The primetime show will feature nail-biting game play and a David vs. Goliath challenge to one of the reigning champions.

When the million seconds draw to a close, the champions will battle it out and the ultimate winner could claim an unprecedented cash prize of up to $10 million.

The announcement was made by Paul Telegdy, President of Alternative and Late Night Programming, NBC Entertainment.

"'The Million Second Quiz' is a genre-redefining spectacle." said Telegdy. "It is a game, a social experiment, and a live interactive event all wrapped into a uniquely sticky entertainment experience. What is exceptional about 'The Million Second Quiz' is that it embraces technology's ability to allow everyone in America to actively participate and compete in a way that has never been done."

"The Million Second Quiz" is produced by All3 Media America, Studio Lambert and Universal Television. Stephen Lambert, Eli Holzman and David Hurwitz serve as executive producers.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. NBC has earned more Emmy Awards than any network in television history. NBC's roster of popular scripted series includes the Emmy Award-winning comedy "The Office" as well as the critically acclaimed "Parks and Recreation" and "Community." NBC's drama slate is highlighted by the buzz-worthy new series "Revolution" and "Chicago Fire," veteran award-winning shows "Law & Order: Special Victims Unit" and "Parenthood," and the recent additions "Grimm" and "Hannibal." Unscripted series for NBC include the huge vocal competition hit "The Voice" as well as "The Biggest Loser," "The Celebrity Apprentice" and the perennial #1 most-watched summer series, "America's Got Talent."

About All3Media America:

All3Media America is the Los Angeles-based production studio for All3Media, a global production and distribution group of companies headquartered in the UK. Established in December 2012, All3Media America develops and produces a wide range of original scripted and non-scripted programming specifically for the US market as well as serving as the domestic production base for the group's international formats and the group companies' US development. All3Media America companies include Bentley, Company Pictures, ID-TV, Lime, Maverick, MME, North One, Objective, South Pacific Pictures, Studio Lambert and Zoo Productions. The company currently has series in production or development with a large number of broadcast and cable networks, including the Emmy award-winning Undercover Boss for CBS. All3Media America's formats and finished programs are distributed internationally by All3Media International.

About Studio Lambert:

Studio Lambert was launched in March 2008 by Stephen Lambert, creator of successful global formats including Wife Swap, Undercover Boss, Faking It and Secret Millionaire. It is based in London where it develops and produces non-scripted shows for the UK and international market. In December 2012 it was acquired by All3Media. The company produces its formats and shows in the United States in partnership with All3Media America.