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PIVOT LAUNCHES "PIVOT CREATIVE COLLECTIVE" INITIATIVE
New Program to Discover Fresh Voices to Create Engaging Content
for Social-Minded Millennial Audience
Los Angeles, CA - May 20, 2014 - Pivot, Participant Media's Millennial-targeted TV network, announced today the launch of a development initiative called "Pivot Creative Collective" (PCC). The new program offers an avenue for creative talent and emerging voices to develop new programming for the network's audience. Starting today until June 9, those working behind, and in front of, the camera have the opportunity to produce short-form scripted programming (drama, comedy and animation) that might ultimately make its way onto Pivot's original slate. The announcement was made today by Holly Hines, Senior Vice President, Scripted Programming for Pivot.
"We know that Pivot's audience wants to hear from their peers and be entertained by programming that also says something about the world we live in," said Hines. "Through the PCC, we look to build a home for fresh voices and individuals who are passionate and take risks."
The PCC in collaboration with Windsor McKenna is designed to foster deep connections between Pivot and creative community. The program provides access and resources for individual applicants and serves the network's goal of delivering programming for the generation, by the generation. Participants must submit their work between now and June 9. Selected artists will work in collaboration with Pivot's team to develop and potentially launch a new program on the network.
For more information and to find out how to submit your pitch to the PCC please visit www.pivot.tv/pcc.
About Pivot:
Pivot (pivot.tv), which launched nationally August 1, is a television network from Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content and, through its website TakePart.com, connects audiences to a wealth of content and customizable actions. Pivot is available via traditional Pay TV subscription and integrating a live and on demand streaming option via its interactive, downloadable Pivot App. Follow Pivot on Twitter at @pivot_tv and on Facebook at facebook.com/pivottelevision.
About Windsor McKenna
Windsor McKenna (windormckenna.com) is a full service strategy and consulting firm specializing in strategy, marketing, and content development and generation. The company works across a wide variety of disparate industries to provide actionable advice and innovative solutions for the most challenging of client issues. From entertainment in Hollywood to stealth start-ups, Windsor McKenna tackles each issue with discretion, professionalism, and expertise. The company develops comprehensive and workable solutions that connect companies and brands to audiences and consumers in meaningful, effective, and targeted ways. For more information, visit www.windsormckenna.com.
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