or


[05/28/14 - 07:30 AM]
USA Network's Characters Unite Campaign Expands CB2 Partnership to Celebrate Pride Month
Through in-store, on-air and digital efforts, the month-long initiative will aim to foster greater tolerance and acceptance and benefit GLSEN, the leading national education organization focused on ensuring safe schools for all students.

[via press release from USA]

USA NETWORK'S CHARACTERS UNITE CAMPAIGN EXPANDS CB2 PARTNERSHIP TO CELEBRATE PRIDE MONTH

Month-Long Initiative in 10 CB2 Stores Will Promote Tolerance and Acceptance And Support GLSEN's Efforts to Ensure Safe Schools for All Students

NEW YORK - May 28, 2013 -USA Network's award-winning Characters Unite public service campaign is expanding its partnership with CB2, the modern home furnishing and accessories destination, to celebrate Pride Month for the second consecutive year with a multi-platform promotion to combat hate and discrimination. Through in-store, on-air and digital efforts, the month-long initiative will aim to foster greater tolerance and acceptance and benefit GLSEN (Gay, Lesbian & Straight Education Network), the leading national education organization focused on ensuring safe schools for all students.

CB2 stores nationwide will be holding special events and promotions throughout the month of June highlighting the Characters Unite "I Won't Stand For..." initiative to combat hate and discrimination and CB2's "Room for All" message that unkindness of any type should not be accepted. Each store will prominently display co-branded signage encouraging consumers to speak out and share that they will no longer stand for bullying, prejudice, intolerance or any other form of discrimination. In addition, CB2 stores in Los Angeles and New York will host exclusive parties and activations featuring USA Network talent.

"We are proud to continue our partnership with CB2 for the second year in a row to celebrate Pride Month and to help stop hate and discrimination while promoting greater tolerance and respect," said Toby Graff, USA Network's senior vice president, public affairs. "As bullying continues to be a major issue in schools, it's more important than ever to work with organizations, such as GLSEN, to make schools safer for all students."

As part of the promotion, CB2 stores and cb2.com will offer a specific discount off all purchases at participating locations during the in-store events. In addition, for every person that attends, CB2 and USA Network's Characters Unite will donate $1, up to $10,000, to GLSEN.

USA will drive consumer engagement via a customized Characters Unite "I Won't Stand For..." Public Service Announcement (PSA) to run on-air throughout June, encouraging viewers to go to CB2 stores or to join the campaign via digital and social media. Both CB2 and Characters Unite will have additional information and resources online and will direct consumers to a Facebook app where they can create a personal "I Won't Stand For..." photo to share with friends and family.

Locations and dates for the USA Network Characters Unite and CB2 in-store Pride Month events include:

· Los Angeles - Saturday, May 31st, 1:00pm 3:00pm - CB2 West Hollywood Store (8000 W. Sunset Blvd, Los Angeles, CA 90046).

· Georgetown - Thursday, June 5th, 5:00pm - 7:00pm - CB2 Georgetown (3307 M Street NW, Washington, D.C. 20007).

· Santa Monica - Saturday, June 7th, 1:00pm - 3:00pm - CB2 Santa Monica Place (Space 142, Santa Monica Place, Santa Monica, CA 90401).

· Berkeley - Thursday, 22nd, 1:00pm - 3:00pm - CB2 Berkeley (1730 4th Street, Berkeley, CA 94710).

· San Francisco - Saturday, June 21st, 1:00pm - 3:00pm - CB2 Union Square Store (34 Ellis Street, San Francisco, CA 94102).

· Chicago - June 21st, 1:00pm - 4:00pm - CB2 Lincoln Park Store (800 w. North Ave, Chicago, IL 60642).

· New York City - Thursday, June 26th, 5:00pm - 8:00pm - CB2 Eastside (979 3rd Avenue, New York, NY 10022).

· New York City - Thursday, June 26th, 6:00pm - 8:00pm - CB2 Soho Store (451 Broadway, New York, NY 10013).

· Minneapolis - Saturday, June 28th, 1:00pm - 4:00pm - CB2 Uptown (3045 Hennepin Ave. S., Minneapolis, MN 55408).

· Atlanta - October 11th, 1:00pm - 4:00pm - CB2 Midtown (1080 Peachtree Street NE, Atlanta, GA 30309)

For more information about the Characters Unite campaign, visit www.charactersunite.com.

ABOUT CB2

Founded in 2000 and headquartered in Chicago, CB2 is a modern home furnishings and accessories destination from Crate and Barrel, offering innovative and affordable design solutions for apartment, loft, home and office. From mid-century-inspired accessories to classic barware to contemporary furniture, CB2 is ideal for urban-dwellers, with many furnishings scaled perfectly to fit small spaces.

ABOUT USA

NETWORK The #1 network in all of basic cable for an unprecedented eight straight years, USA Network is seen in more than 102 million U.S. homes. USA offers a powerful stable of dramatic, comedic and unscripted originals. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com.





  [may 2014]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/19/26 - 11:46 AM]
Netflix Forges Creative Partnership with Powerhouse Animation Duo Michael Jelenic and Aaron Horvath
As part of the multi-year deal, the duo will develop animated series and films exclusively for Netflix, with first-look rights for live action projects.

[05/19/26 - 11:36 AM]
Tia Mowry Returns to Lifetime to Star and Executive Produce New "Ripped from the Headlines" Thriller "Single Black Tenant" Premiering on June 27
The movie, inspired by actual events, follows a woman who begins to suspect that the home she thought would save her may ultimately destroy her.

[05/19/26 - 11:00 AM]
Darius Rucker to Receive the Veterans Voice Award Presented by USAA's Honor Through Action at "The 52nd American Music Awards," Live, Monday, May 25 at 8:00 PM, ET, 5:00 PM, PT on CBS
The award recognizes artists who use their platforms to make meaningful, lasting change in the lives of those who served.

[05/19/26 - 10:56 AM]
Netflix Expands Consumer Products Footprint with Strategic Confectionery and Toy Partnerships
Highlights include naming Moose Toys as the master toy partner for the upcoming animated film "Charlie vs. the Chocolate Factory" and musical preschool series "Young MacDonald."

[05/19/26 - 10:01 AM]
HBO Original Documentary Series "Bring Me the Beauties: A Model Cult" Debuts June 1
The three-part documentary series chronicles Hoyt Richards, who, at 16 years old, meets an enigmatic Manhattan socialite on a Nantucket beach and is pulled into his spiritual group, Eternal Values.

[05/19/26 - 10:00 AM]
AMC Global Media Invites Fans Deeper Into the World of "The Vampire Lestat" with New Companion Series, "The Vampire Lestat: After Dark"
Hosted by writer, producer and podcast host Lizzie Bassett, the after show will take fans behind the scenes of each weekly episode of "The Vampire Lestat," featuring interviews with series cast and producers.

[05/19/26 - 09:30 AM]
Video: Starz Debuts Jaw-Dropping Trailer for Fifth and Final Season of "Power Book III: Raising Kanan" Premiering on Friday, June 12
"Power Book III: Raising Kanan" is a prequel series in the "Power" universe that explores fan-favorite character Kanan Stark's entry into the drug business and his evolution from an innocent teenager into a ruthless kingpin, influenced by his mother's manipulation and deception.

[05/19/26 - 09:18 AM]
ESPN's Exclusive Presentation of the 2026 Stanley Cup Western Conference Final Presented by Geico Takes The Ice Wednesday at 8 p.m. ET on ESPN
ESPN's Western Conference Final coverage is a prelude to the network's exclusive Stanley Cup Final coverage on ABC.

[05/19/26 - 09:11 AM]
Video: "Voicemails for Isabelle" - Official Trailer - Netflix
A young woman's hilariously confessional voicemails to her late sister are unknowingly redirected to a stranger, who begins to fall in love from afar.

[05/19/26 - 09:01 AM]
Video: Peacock Releases Official Trailer for Season 3 of "Capture"
Don't believe everything you see.

[05/19/26 - 08:05 AM]
It's a Snoopy Summer! Apple TV Announces an All-New Slate of Peanuts Programming
Highlights include a second season of beloved musical "Camp Snoopy" to debut on Friday, June 26 and a brand new special, "Snoopy Presents: There's No Place Like Home, Snoopy," premiering on Friday, July 31.

[05/19/26 - 08:03 AM]
Dave Flemming Joins NBC Sports as a Play-by-Play Voice for "MLB Sunday Leadoff" on Peacock and NBCSN
Flemming makes his NBC Sports' debut this Sunday, May 24.

[05/19/26 - 08:03 AM]
NASCAR on Prime Is Back on the Track for Second Season of Exclusive NASCAR Cup Series Coverage
NASCAR on Prime's celebrated announce team combines seasoned broadcasters with racing legends to bring fans closer than ever to the sport.

[05/19/26 - 08:02 AM]
Video: "Spider-Noir" - Final Trailer - Prime Video
In one week, B Reilly Investigations is open for business.

[05/19/26 - 08:01 AM]
Video: "Rafa" - Official Trailer - Netflix
As he battles for a final triumph on the court, Rafael Nadal opens up like never before about what shaped one of the greatest tennis careers of all time.