BRAVO POSTS BEST THIRD QUARTER EVER IN PRIME AND TOTAL DAY LED BY HIT SERIES "TOP CHEF," "KATHY GRIFFIN: MY LIFE ON THE D-LIST," "FLIPPING OUT" AND "TIM'S GUNN'S GUIDE TO STYLE"
Bravo Grows Year-Over-Year in Key A18-49 Demo and Total Viewers for Eighth Consecutive Quarter
Bravo Digital Doubles Page Views Posting Triple Digit Growth
NEW YORK � October 2, 2007 � Bravo again broke network records to deliver the best quarter in its 27-year history in both prime and total day in the key demo A18-49 and total viewers, according to Nielsen Media Research. Propelled by the success of Bravo's hit series including Emmy nominated "Top Chef" � the No. 1 food show on cable � Emmy-Award winner "Kathy Griffin: My Life on the D-List," "Flipping Out" and "Tim Gunn's Guide to Style," the network continues its momentum, marking third quarter growth in ratings on air and triple-digit growth in page views online.
Bravo is on pace to have its best year ever in prime, up 10 percent among A18-49 (328,000 vs. 297,000) and up 14 percent among total viewers (598,000 vs. 526,000). Additionally, Bravo is on-track to have its best year ever in total day among A18-49, up 11 percent (172,000 vs. 155,000), as well as an 11 percent increase among total viewers, (295,000 vs. 265,000) versus the first nine months of 2006.
For the eighth consecutive quarter, Bravo's year-over-year 8-11 p.m. primetime delivery grew in A18-49 (to 358,000 viewers) and in total viewers (to 651,000). To date in 2007, the network's programming slate now boasts 11 shows with telecasts that average more than one million total viewers � up from eight during the comparative time period in 2006, which included Bravo's hit Emmy-nominated series, "Project Runway." ("Project Runway 4" premieres next month on November 14 at 10 p.m. ET/PT).
With clever original content, Bravo Digital (www.BravoTV.com, www.getTRIO.com, www.BrilliantButCancelled.com and www.TelevisionWithoutPity.com) showed impressive growth, posting a whopping 100 percent increase in average monthly page views (62 million vs. 31 million) compared to YTD06, according to Omniture 2006/07. Compared to 3Q06, Bravo Digital's average monthly page views exploded with 91 percent growth (71.6 million vs. 37.5 million). Average monthly visits increased 92 percent versus 3Q last year (5.6 million vs. 2.9 million) and average monthly unique visitors in YTD 07, increased 51 percent to 2.2MM (from 1.5MM) the same time last year. Bravo Digital's monthly page views increased an astonishing115 percent in September 2007 to 81.5 million compared to 37.8 million last year.
"TOP CHEF 3 MIAMI," "KATHY GRIFFIN: MY LIFE ON THE D-LIST," "FLIPPING OUT" AND "TIM'S GUNN'S GUIDE TO STYLE" POWER BRAVO'S THIRD QUARTER 2007 TO SUCCESS
- "TOP CHEF 3 MIAMI" - Leading into its supersized first ever live season finale, Bravo's third season of "Top Chef 3 Miami" remains the No. 1 food show on cable among A18-49, averaging 1,636,000 viewers in A18-49 and 2,406,000 total viewers, through 13 weeks, marking a 12 percent in total viewers (2,406,000 vs. 2,139,000) and 5 percent among A18-49 (1,636,000 vs. 1,553,000).
- "TIM'S GUNN'S GUIDE TO STYLE" - "Tim Gunn's Guide to Style" was Bravo's 11th franchise show that achieved over one million total viewers in 2007. "Guide to Style" is up 67 percent among A18-49 and an impressive 77 percent among total viewers, versus the 3Q07 time period average prior to the series' debut. The series currently is averaging 510,000 viewers in A18-49 and 813,000 total viewers.
- "FLIPPING OUT" - During its run, "Flipping Out" averaged 544,000 viewers in A18-49 and 741,000 total viewers. Versus the 3Q07 time period average, "Flipping Out" marked a 9 percent among A18-49 and up 7 percent among total viewers.
- "KATHY GRIFFIN: MY LIFE ON THE D-LIST" - In its third season, Bravo's Emmy Award-winning "Kathy Griffin: My Life on the D-List" earned the series best ratings across all key demographics � total viewers and the coveted A18-49 demographic.
Nielsen Media Research: Data is Most Current with Live + 7 data through 9/16/07 combined with Live + Same day through 9/30/07.
Online tracking by internal NBCU Web Logs (Omniture 2006/07).
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.bravotv.com.