Primetime Ratings Report For the week of November 19, 2007 (Based on National Live + Same Day Program Ratings)
ABC Wins Thanksgiving Week in Adults 18-49 and is Poised to Deliver
Its Third Straight November at No. 1 in the Key Young Adult Sales Demo
The Net Airs 3 of Top 4 Most-Watched TV Shows of the Week and Places
9 of the Top 20 Shows for the Week in Adults 18-49, the Most for Any Net
"Dancing with the Stars� is Monday's No. 1 Show for the Ninth Straight Week, Representing the Second-Most-Watched TV Telecast of the 2007-08 Season
And Qualifying as the Franchise's Most-Watched Non-Finale Episode
ABC's "Samantha Who?� Posts Series Bests in Total Viewers and Adults 18-49,
Leading its Time Slot for the Sixth Week in a Row in Viewers and Key Women
"A Charlie Brown Thanksgiving� Draws its Largest Audience Ever on ABC
"He's a Bully, Charlie Brown� Grows Over the Previous Year's Debut
Telecast by Nearly 1 Million Viewers and by 6% in Adults 18-49
Hitting Season Highs in Total Viewers and Adults 18-49,
ABC's "DWTS the Results Show� Outdraws Fox's "House� and is
Tuesday's Most-Watched TV Show for the Third Time in Four Weeks
ABC's "The Bachelor: After the Final Rose� Defeats NBC's "Law & Order: SVU�
On Tuesday at 10pm to Win the Hour Among Total Viewers and Adults 18-49
"Pushing Daisies� Wins Wednesday's 8pm Hour in Viewers and Adults 18-49,
Standing as the Top Series in its Slot in the Key Sales Demo on All 7 of its Airings
Thursday's No. 1 TV Show in Adults 18-49 for the Ninth Straight Week, ABC's "Grey's Anatomy� Beats CBS' "C.S.I.� on Thanksgiving by 21% in the Key Sales Demo
For the Seventh Week in a Row, "Women's Murder Club� Leads its Slot in Viewers
ABC's Saturday Night College Football Wins the Night in Total Viewers and Across The Key Adult Demos, Generating the Net's Top Numbers on the Night in 1 Year
Opposite Huge NFL Numbers on NBC and CBS, ABC Attracts its Biggest Sunday Audience Since February and Airs the Top 3 Entertainment Shows in Adults 18-49
WEEK No. 9:
ABC stood as the No. 1 network during Thanksgiving week (w/o 11/19/07) among Adults 18-49 (3.6/10), beating the second-place networks by 9% (3.3/9 � NBC and CBS tied) and fourth-place Fox by 44% (2.5/7). ABC has delivered the No. 1 network position in Adults 18-49 on 6 of the 9 weeks so far this season. The Network marked its 9th consecutive week this season as the No. 1 across the key women demographics: W18-34 (3.4/10), W18-49 (4.5/12) and W25-54 (5.4/13).
� Through 25 of 28 nights of the 2007 November Sweep (through Sunday 11/25/07), ABC leads the ratings period among Adults 18-49 (3.6/10). The Network is poised to deliver its 3rd straight November as the No. 1 network in the key sales demographic.
Rankings: ABC aired 9 of the Top 20 television shows in Adults 18-49, more than any other net: "Desperate Housewives� � No. 2, "Dancing with the Stars-MON� � No. 4, "Grey's Anatomy SP-11/22" � No. 5, "DWTS the Results-TU� and "Extreme Makeover: Home Edition� tied at No. 7, "Brothers & Sisters� � No. 12, "Samantha Who?� � No. 14, "The Bachelor� � No. 15 and "Bachelor: After the Final Rose� � No. 18. The Net aired 3 of the Top 4 most-watched television programs overall, including the No. 1 series with "Dancing with the Stars-MON�: "Dancing with the Stars-MON� � No. 1, "Dancing with the Stars the Results-TU� � No. 3 and "Desperate Housewives� � No. 4. ABC's "Samantha Who?� represented the No. 1 rookie show during the week in both Total Viewers and Adults 18-49.
A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 10% during the same point in 2006 up to 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
With the Net's lineup of "Dancing with the Stars,� "Samantha Who?� and Fall season finale "The Bachelor,� ABC stood as Monday's most-watched TV network for the ninth time in nine weeks this season, beating second-place CBS by 5.6 million viewers (17.7 million vs. 12.1 million) and garnering its largest margin of victory over the second-ranked network this season. The Net also ranked No. 1 on the evening among Adults 18-49 (5.0/12) and Adults 25-54 (6.3/14) for the third week running.
� ABC was up over the prior week by 1.4 viewers and by 14% in Adults 18-49 (16.3 million & 4.4/11 on 11/12/07), posting season highs in both measures. In fact, ABC attracted its largest audience on the night in 1 1/2 years � since 5/15/06.
"Dancing with the Stars� (8:00-9:32 p.m.)
ABC's "Dancing with the Stars� was the most-watched show (22.9 million) on Monday night for the ninth straight week. In addition, the broad appealing unscripted dance competition ranked as the No. 1 TV show of the evening with Adults 18-49 (5.6/14), Adults 25-54 (7.4/17), Women 18-49 (8.0/19), and Women 25-54 (10.5/22).
� In logging 22.9 million viewers, the penultimate Monday telecast of "Dancing with the Stars� qualifies as the second-most-watched primetime telecast for the 2007-08 TV season (behind only the season premiere of CBS' "C.S.I.�) and represents the franchise's most-watched non-finale telecast ever.
"Samantha Who?� (9:32-10:02 p.m.)
The season's No. 1 freshman comedy in viewers and young adults, as well as the most-watched new show overall, ABC's "Samantha Who?� won its time period for the sixth week in a row in Total Viewers (14.4 million), Women 18-49 (6.5/14) and Women 25-54 (8.0/16).
� "Samantha Who?� matched the series' largest audience (14.4 million) and hit a series high in Adults 18-49 (4.6/10).
"The Bachelor� (10:02-11:00 p.m.)
Taking second in the time period behind a season-best performance of CBS' veteran drama, "C.S.I.: Miami,� the season finale of ABC's "The Bachelor� scored season-best numbers of its own, outperforming NBC's "Journeyman� in the hour by 5.6 million viewers (11.2 million vs. 5.6 million) and by 91% in Adults 18-49 (4.2/11 vs. 2.2/6). The ABC unscripted series ranked No. 1 in its time slot among Adults 18-34 (3.5/9), Women 18-34 (4.4/11) and Women 18-49 (6.1/14).
� "The Bachelor� saw increases of 1.3 million viewers and 8% in Adults 18-49 compared to the Fall 2006 season finale (9.9 million & 3.9/9 on 11/27/06).
ABC delivered its best Tuesday numbers this season in both Total Viewers (14.6 million) and Adults 18-49 (4.1/11), standing as the most-watched television network on the evening. In addition, ABC ranked No. 1 on Tuesday among Women 18-49 (5.7/14), Women 25-54 (7.0/16) and Kids 2-11 (3.5/13).
"A Charlie Brown Thanksgiving� (8:00-8:30 p.m.)
ABC's annual broadcast of "A Charlie Brown Thanksgiving� took second to CBS' "NCIS� in the half-hour in both Total Viewers (9.9 million) and Adults 18-49 (3.3/9). The animated special led the slot among Women 18-49 (4.0/11) and Kids 2-11 (4.9/16).
� "A Charlie Brown Thanksgiving� attracted its largest audience ever on ABC since its debut on the Network in 2001.
"He's a Bully, Charlie Brown� (8:30-9:00 p.m.)
Building on its lead in viewers and young adults, the animated special, "He's a Bully, Charlie Brown,� also took second in its time period in both Total Viewers (10.4 million) and Adults 18-49 (3.5/9). "He's a Bully, Charlie Brown� won its time-slot among Kids 2-11 (6.2/20).
� "He's a Bully, Charlie Brown� was up by nearly 1.0 million viewers and by 6% in Adults 18-49 compared to its debut performance the previous year (9.5 million & 3.3/8 in Adults 18-49 on 11/20/06).
"Dancing with the Stars the Results Show� (9:00-10:02 p.m.)
For the third time in four weeks, ABC's "Dancing with the Stars the Results Show� outdrew Fox's "House� in Total Viewers (21.0 million vs. 16.9 million � season best + 4.1 million) to win the 9 o'clock hour and stand as Tuesday's most-watched TV show. The ABC dancing results show towered over its unscripted competition, the second hour of NBC's "The Biggest Loser,� by 13.1 million viewers ("Biggest Loser� = 7.9 million) and by 47% in Adults 18-49 (5.0/12 vs. 3.4/8). Actress Jennie Garth was the ninth celebrity dancer to be eliminated from the competition this season.
� ABC's "DWTS the Results Show� saw increases for the second straight week, hitting season highs with both Total Viewers and Adults 18-49.
"The Bachelor: After the Final Rose� (10:02-11:00 p.m.)
ABC's "The Bachelor: After the Final Rose� won the 10'clock hour, beating NBC's "Law & Order: SVU� by 5% in both Total Viewers (12.3 million vs. 11.7 million) and in Adults 18-49 (4.1/11 vs. 3.9/10).
"The Bachelor: After the Final Rose� grew by 4.8 million viewers and by 52% in Adults 18-49 compared to the most recent "After the Final Rose� edition in Spring 2007 (8.0 million & 2.7/8 in Adults 18-49 on 5/22/07). It was the largest-ever audience and tied a best-ever Adult 18-49 rating for a Bachelor "After the Final Rose� installment.
Please note: Overall TV usage levels (Hut/Put) were down considerably from the prior week due to Thanksgiving, as people travel and were occupied with other activities surrounding the holiday, especially among young adults and women. Wednesday Television Viewing levels versus the prior week: Households = -6% (58.6% vs. 62.2%)/Adults 18-49 = -10% (33.9% vs. 37.7%)/Women 18-34 = -22% (29.7% vs. 38.4%).
"Pushing Daisies� (8:00-9:00 p.m.)
"Pushing Daisies� led the 8 o'clock hour in both Total Viewers (7.5 million) and Adults 18-49 (2.2/7). In fact ABC's "Daisies� has been the No. 1 television series in the 8 o'clock hour for the 7th time in the series' 7 telecasts in the key young adult sales demo.
"Private Practice� (9:00-10:02 p.m.)
Building on is lead-in, ABC's "Private Practice� took second in the 9 o'clock hour to CBS' "Criminal Minds� among Total Viewers (8.5 million) and Adults 18-49 (2.7/7). "Private Practice� ranked No. 1 in the hour among Women 18-34 (3.0/10).
Please note: Like the previous evening, overall TV usage levels (Hut/Put) on Thanksgiving Thursday were down notably from the previous week, especially among young adults and women. College age viewers 18-24 showed the biggest declines of any audience segment, due to a substantial impact among Nielsen's "away from home� college sample during the traveling holiday break. Thursday TV viewing levels versus the prior week: Households = -11% (57.0% vs. 64.1%)/Adults 18-49 = -13% (33.8% vs. 38.9%)/Women 18-34 = -25% (28.8% vs. 38.4%).
Thursday Night (8:00-11:00 p.m.)
ABC won Thanksgiving Thursday evening among Adults 18-34, beating out second-place CBS by 12% (2.8/9 vs. 2.5/8). ABC has ranked No. 1 in Adults 18-34 on all 9 weeks this season.
"Ugly Betty SP 11/22� (8:00-9:00 p.m.)
ABC's "Ugly Betty� finished second in the hour to CBS' "Survivor� special in Total Viewers (7.5 million) and in Adults 18-49 (2.2/7 � tied).
"Grey's Anatomy SP 11/22� (9:00-10:02 p.m.)
ABC's "Grey's Anatomy� won the 9 o'clock hour and stood as the No. 1 program on Thursday night across each of the key adult demographics: Adults 18-34 (4.7/15), Adults 18-49 (5.1/14) and Adults 25-54 (5.7/14). In its time period, "Grey's� beat out CBS' "C.S.I.� by 21% in Adults 18-49 (5.1/14 vs. 4.2/12). It's the 9th week running that "Grey's Anatomy� has been Thursday's No. 1 TV show in the key young adult sales demographic.
"October Road SP 11/22� (10:02-11:00 p.m.)
The second season premiere of ABC's "October Road� ranked No. 1 in the final hour of primetime among Adults 18-34 (2.0/7 � tied) and Women 18-34 (2.8/10).
"Women's Murder Club� (9:00-10:02 p.m.)
Building on its lead-in among viewers and young adults, ABC's "Women's Murder Club� made ABC the most-watched network (7.6 million) during in the 9 o'clock hour for the 7th straight week.
"Saturday Night Football: Missouri vs. Kansas� (8:00-11:00 p.m.)
With "Saturday Night Football,� ABC took the top spot on the night in primetime in Total Viewers (10.6 million) and across each of the key adult demographics: Adults 18-34 (3.0/11), Adults 18-49 (3.4/10) and Adults 25-54 (3.9/11). ABC delivered its largest audience and strongest adult rating performances on the night in 1 year � since 11/25/06.
Putting up some of its top numbers this season, ABC was competitive on Sunday night in Total Viewers (14.1 million) and Adults 18-49 (5.0/12), despite going up against NBC and its highly anticipated "Sunday Night Football� (New England-Philadelphia) coverage (17.7 million & 6.8/16) and an NFL-boosted CBS with an overrun into primetime (16.2 million & 4.6/11). During prime in Adults 18-49, ABC (5.0/12) outpaced an NFL-lifted CBS by 9% (4.6/11) and Fox's animated lineup by 43% (3.5/8). For the 8th time in the 9 Sundays this season, ABC ranked a definitive No. 1 on the evening across the key women demographics: W18-34 (5.4/14), W18-49 (6.6/16) and W25-54 (7.5/16).
� ABC drew its largest audience this season and marked its top Adult 18-49 rating since Season Premiere Sunday on 9/30/07. In fact it was ABC's biggest non-Oscar Sunday audience in more than 9 months � since 2/11/07.
� For its 8th consecutive airing this season (on each of the series' telecasts), ABC's "Desperate Housewives� qualified the night's No. 1 TV series in Total Viewers and Adults 18-49. In addition, ABC aired the Top 3 entertainment shows of the night in the key Adult 18-49 sales demo with "Housewives,� "Home Edition� and " Brothers & Sisters,� respectively.
"Extreme Makeover: Home Edition-7P� (7:00-8:00 p.m.)
Among Total Viewers (10.4 million) and Adults 18-49 (3.4/9), a special 7:00 p.m. edition of ABC's "Extreme Makeover: Home Edition� took second place in its hour to CBS' high-rated NFL overrun.
� The special "Home Edition� delivered ABC's top results in the time period since February � since 2/25/07.
"Extreme Makeover: Home Edition� (8:00-9:00 p.m.)
The No. 1 non-sports program during the 8 o'clock hour, ABC's "Extreme Makeover: Home Edition� dominated its nearest entertainment competition, Fox's animated comedies ("The Simpsons� /"King of the Hill�), by 25% (5.0/11 vs. 4.0/9).
"Desperate Housewives� (9:00-10:02 p.m.)
Sunday's No. 1 TV series for its 8th straight telecast, ABC's "Desperate Housewives� overshadowed its non-sports competition in the time slot by 7.1 million viewers (18.6 million vs. 11.8 million � CBS' "Amazing Race�) and by 59% in Adults 18-49 (7.0/15 vs. 4.4/10 � Fox's "Family Guy�/�American Dad�).
"Brothers & Sisters� (10:02-11:00 p.m.)
ABC's "Brothers & Sisters� outdelivered its non-sports competition during Sunday's 10 o'clock hour, CBS' "Cold Case,� by 42% in Adults 18-49 (4.7/11 vs. 3.3/8). The ABC sophomore series won the hour, beating NBC's NFL coverage, among Women 18-49 (6.6/16) and Women 25-54 (7.4/17).
Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 11/19/07, unless stated otherwise.