or


[12/11/07 - 04:28 PM]
USA Breaks Away from the Cable Pack
USA spins the numbers for the year to date.

[via press release from USA]

USA BREAKS AWAY FROM THE CABLE PACK

USA BREAKS AWAY FROM THE CABLE PACK

#1 Performance Shows USA has Power of Broadcast Network

NEW YORK, NY � December 11, 2007 � With its best ratings performance ever, USA Network claims the #1 cable crown for the second year in a row. In addition, USA has significantly narrowed -- and often eliminated -- the ratings gap between itself and its nearest broadcast competition.

For 2007, USA counted broadcast networks as its closest competition in several key categories:

� USA's nearest P25-54 primetime competitor is the CW with 69,000 viewers separating the two, as compared to a 185,000 gap between USA and the #2 cable network TNT. For total viewers, USA is closer to the CW (104,000 difference) than to the #2 ad-supported cable network (466,000 difference with TNT).

� USA has closed the gap with CW considerably over the past year: the P25-54 difference was 687,000 in 4Q06 TD vs. 234,000 for 4Q07 TD -- a -66% drop in the gap; for P18-49, the gap narrowed from 907,000 to 396,000 -- a -56% smaller gap.

� USA was ahead of CW for the whole summer in P18-49 by +53% in P25-54 and +40% in P18-49.

� With new episodes of MONK on Fridays at 9pm, USA was #1 in all of television in both P25-54 and P18-49.

� With new episodes of PSYCH, USA was #2 in all of television in P25-54 and P18-49, behind only ABC.

� BURN NOTICE made USA the #2 television network in all of television on Thursdays at 10pm during its run in both P25-54 and P18-49, behind only CBS.

� USA out-delivered ABC for 2007 on Mondays from 9-11p among M18-49 by +38% and M25-54 by +18% for 2007.

For the second consecutive year, USA was the #1 cable network in P25-54, P18-49 and P18-34, and was also the #1 ad-supported cable network among total viewers and households. 2007 was also USA's best year ever with 1.2 million in P18-49, 1.2 million in P25-54, 558,000 in P18-34 and 2.67 million total viewers.

Other highlights include:

� 2007 is USA's 4th consecutive year of primetime growth among P25-54, P18-49, P18-34 and total viewers.

� USA has the top two new cable series � BURN NOTICE and THE STARTER WIFE � for the year among both P18-49 and P25-54 (BURN NOTICE is #1 in P25-54; THE STARTER WIFE is #1 in P18-49). This is the second year in a row USA had the #1 new series (PSYCH was #1 in 2006).

� USA has five of the top ten scripted series for the year P25-54 and P18-49, More than any other network, with BURN NOTICE, THE STARTER WIFE, MONK, PSYCH and LAW &ORDER: CRIMINAL INTENT. (No other network had more than two in either demo.)

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [december 2007]  
S
M
T
W
T
F
S
      


· BURN NOTICE (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)
· MONK (USA)
· PSYCH (USA)
· STARTER WIFE, THE (USA)





most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.