or


[01/07/09 - 12:23 PM]
The Premiere of 'The Biggest Loser 7' Is the #1 Show Tuesday in 18-49, Pacing NBC to a Nightly Win in Primetime's Key Demo
NBC spins the numbers for Tuesday, January 6.

[via press release from NBC]

THE PREMIERE OF 'THE BIGGEST LOSER 7' IS THE #1 SHOW TUESDAY IN 18-49, PACING NBC TO A NIGHTLY WIN IN PRIMETIME'S KEY DEMO

'THE BIGGEST LOSER 7' ATTRACTS THE HEFTIEST VIEWERSHIP EVER FOR A DEBUT EPISODE OF THE SERIES

NBC WINS EVERY HALF-HOUR OF PRIMETIME IN ADULTS 18-49, AS 'LAW & ORDER: SVU' LOCKS UP A NEW SEASON HIGH IN THE KEY DEMOGRAPHIC

UNIVERSAL CITY, Calif. � January 7, 2009 � Last night, the premiere of "The Biggest Loser 7" won its highly competitive two-hour time period in adults 18-49 and other key measures and attracted the biggest overall viewership ever for a debut episode of the series, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research. Pending updates, NBC won the night and all six half-hours of primetime in the key demographic of adults 18-49.

Last night from 8-10 p.m. ET, the debut of "The Biggest Loser 7" (4.4 rating, 11 share in adults 18-49, 11.8 million viewers overall) won its time period in adults, men and women 18-49 and adults, men and women 18-34, against tough competition that included first-run episodes of CBS's "NCIS" and "The Mentalist," the ABC debuts of "Homeland Security USA" and "Scrubs" and Fox's encore telecasts of "House" and "Fringe."

"The Biggest Loser" was the top-rated show of the night on any network last night in adults 18-49.

This performance matches the top rating ever for a "Loser" debut in adults 18-49 and represents a new high for a "Loser" premiere in total viewers. In fact, excluding finales, this is the biggest "Biggest Loser" ever in total viewers and is the top-rated "Loser" non-finale telecast in adults 18-49 since the penultimate episode of the first "Biggest Loser" cycle on January 4, 2005.

Versus the series' most recent debut ("The Biggest Loser 6" on September 16, 2008), last night's telecast was up 38 percent in 18-49 rating (4.4/11 vs. 3.2/9) and 49 percent in total viewers (11.8 million vs. 7.9 million). Last night's telecast matched the year-ago debut of "The Biggest Loser 5" in adults 18-49 (a 4.4/10 on January 1, 2008) and was up 13 percent in total viewers versus that year-ago debut (11.8 million vs. 10.5 million).

From its first half-hour to its fourth, "Biggest Loser" increased by 35 percent in 18-49 rating (to a 5.0/12 from a 3.7/10) and its overall viewership increased by 24 percent or 2.5 million persons (to 12.8 million from 10.3 million).

At 10 p.m. ET, "Law & Order: Special Victims Unit" (3.9/10 in 18-49, 10.6 million viewers overall) locked up a new season high in adults 18-49 and attracted its second-highest overall viewership of the season to date. "SVU" won its hour in adults 18-49 and all other key demographics opposite a first-run "Without a Trace" on CBS and the debut of "Primetime: What Would You Do" on ABC.

Preliminary 18-49 averages for Tuesday night are: NBC, 4.3/11; CBS, 3.4/9; ABC, 2.7/7; Fox, 1.8/5; CW, 1.1/3. In overall total viewers, January 6 preliminary results are: CBS, 17.3 million; NBC, 11.4 million; ABC, 7.2 million; Fox, 4.6 million; CW, 2.3 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [january 2009]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (USA)
· FRINGE (FOX)
· HOMELAND SECURITY USA (ABC)
· HOUSE (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· SCRUBS (ABC)
· WHAT WOULD YOU DO? (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.