[06/12/09 - 02:49 PM]
ABC.com Holds 8 of the Top 10 Series Viewed Online in May 2009, Including the Top 5 Programs
ABC spins the digital numbers for the month of May.

[via press release from ABC]

ABC.com Holds 8 of the Top 10 Series Viewed Online in May 2009, Including the Top 5 Programs

"Dancing with the Stars" is the No. 1 Program in Unique Viewers For the 3rd Month in a Row

"Lost" is the No. 1 Program in May in Total Streams, Holding the Top Position in Every Month of 2009

According to the latest data from Nielsen VideoCensus for May 2009, ABC.com (6.3 million UVs) stood as the dominant No. 1 online broadcast site for the month in Unique Viewers, beating CBS Television by 58% (4.0 million UVs), NBC.com by 70% (3.7 million UVs), Fox Broadcasting by 294% (1.6 million UVs) and Cwtv.com by 636% (856,000).

� ABC.com was up over the previous month by 1.3 million Unique Viewers (5.0 million UVs � April 09).

Program Highlights � Unique Viewers (May �09)

For viewing of full episodes and short-form content, ABC.com represented 8 of the Top 10 programs during May '09, including the Top 5 programs. In addition, "The Bachelorette" and the second season of "Wipeout" each debuted in the Top 10.

� Among Unique Viewers, "Dancing with the Stars" (1.939 million Unique Viewers) stood as the No. 1 show for the 3rd consecutive month. In fact, ABC.com has held the No. 1 show in every month of 2009 ("Desperate Housewives" ranked No. 1 in January '09 and "Lost" ranked No. 1 in February �09).

� The rest of the Top 10 include "Lost" (No. 2 � 1.817 million Unique Viewers), "Grey's Anatomy" (No. 3 � 1.546 million UVs), "The Bachelorette" (No. 4 � 1.375 million UVs), "Desperate Housewives" (No. 5 � 1.178 million UVs), "Wipeout" (No. 7 � 946,000 UVs), "Extreme Makeover: Home Edition" (No. 9 � 680,000 UVs) and "Ugly Betty" (No. 10 � 679,000 UVs).

Program Highlights � Total Streams (May �09)

For Total Streams, ABC.com owned 5 of the Top 10 shows in May '09, including the Top 3 programs.

� In Total Streams, "Lost" (36.4 million Total Streams) qualified as the No. 1 show for the month. In fact, "Lost" ranked as the top show in Total Streams for the 5th month running, every month in 2009.

� The rest of Top 10 in Total Streams include "Grey's Anatomy" (No. 2 � 29.0 million Total Streams), "Desperate Housewives" (No. 3 � 14.9 million TS), "Dancing with the Stars" (No. 5 � 13.1 million TS), and "The Bachelorette" (No. 9 � 9.1 million TS).

Broadcast Network Websites � Unique Viewers (May�09)

Name Unique Viewers

No. 1 ABC.com 6.0 million

No. 2 CBS Television 4.0 million

No. 3 NBC.com 3.7 million

No. 4 Fox Broadcasting 1.6 million

No. 5 Cwtv.com 856,000

Top 10 Programs � Unique Viewers (May�09)

Program Net Unique Viewers

No. 1 Dancing with the Stars ABC 1.939 million

No. 2 Lost ABC 1.817 million

No. 3 Grey's Anatomy ABC 1.546 million

No. 4 The Bachelorette ABC 1.375 million

No. 5 Desperate Housewives ABC 1.178 million

No. 6 Saturday Night Live NBC 1.175 million

No. 7 Wipeout ABC 946,000

No. 8 Survivor CBS 772,000

No. 9 Extreme Makeover: Home Ed. ABC 680,000

No.10 Ugly Betty ABC 679,000

Top 10 Programs � Total Streams (May�09)

Program Net Total Streams

No. 1 Lost ABC 36.4 million

No. 2 Grey's Anatomy ABC 29.0 million

No. 3 Desperate Housewives ABC 14.9 million

No. 4 The Office NBC 14.5 million

No. 5 Dancing with the Stars ABC 13.1 million

No. 6 NCIS CBS 11.6 million

No. 7 Young and the Restless CBS 11.5 million

No. 8 Survivor CBS 11.1 million

No. 9 The Bachelorette ABC 9.1 million

No.10 gossip girl CW 8.4 million

ABC.com's Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Season to date, over 140 million episodes have been initiated through the ABC.com Full Episode Player. Last fall ABC.com launched a new short-form video player which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC's most popular series, as well as ABC.com's original daily online series "Start Now." ABC.com is available anytime, anywhere on mobile devices at m.abc.com.

Source: Nielsen Online, VideoCensus, May 2009

  [june 2009]  


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