or


[06/30/09 - 01:39 PM]
Oxygen's "Dance Your Ass Off" Debuts as Most Watched and Most Clicked Series Premiere Ever in Network History
Oxygen spins the numbers for Monday, June 29.

[via press release from Oxygen]

OXYGEN'S "DANCE YOUR ASS OFF" DEBUTS AS MOST WATCHED AND MOST CLICKED SERIES PREMIERE EVER IN NETWORK HISTORY

Over One Million People Tuned In, Show Site Logged Over One Million Page Views

New York - June 30, 2009 - Oxygen's highly anticipated dance/weight-loss competition show "Dance Your Ass Off" became the most watched series premiere in network history among W18-49, A18-49 and total viewers, according to Nielsen Media Research Fast Nationals. The telecast drew an impressive 1.3 million total viewers; 614,000 A18-49, 432,000 W18-49, and 173,000 W18-34 launching Oxygen's second night of original programming on Monday nights.

Hits on www.Oxygen.com also reached record breaking levels with nearly 40,000 unique visitors yesterday alone, a record for an Oxygen premiere. The show site has generated more than one million page views since it launched a month ago.

Compared to the previous four Mondays' average, last night increased 249% among A18-49 (614,000 vs. 176,000), 211% on F18-49 (432,000 vs. 139,000), 204% among F18-34 (173,000 vs 57,000) and 249% among total viewers (1,269,000 vs. 364,000). This comes on the heels of Oxygen's strongest first six months of the year among A18-49 (224,000, up 8% vs. 2008), W18-49 (172,000, up 16%), W18-34 (91,000, up 25%), total viewers (414,000, up 11%).

Bringing dance and diet together, "Dance Your Ass Off" features talented, full-figured contestants who struggle with their weight and through dancing unleash their inner thin. TONY Award�-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray," serves as host.

Last night's episode saw Angela from Boise, ID, the first contestant eliminated from the competition. Next week's episode, premiering Monday, July 6 at 10PM ET/PT, will feature Disco dancing; but the pressure is too much for one contestant, while another is threatened with a show ending knee injury.

Fans that can't get enough of "Dance Your Ass Off" can log-on to www.oxygen.com for the "Dance Your Ass Off Fit Club" diet channel that features contestant recipes, calorie calculators, mobile outreach and blogs. Viewers also can watch weekly fitness videos and chat with fellow fans on diet-friendly message boards. As part of the network's 360 degree outreach to its viewers, Oxygen launched its "Dance Your Ass Off" VOD series featuring weekly themed dance lessons. Additionally, check out the "Dance Your Ass Off Contest" running now through August on www.youtube.com/danceyourassoff as part of the new "Dance Your Ass Off" brand channel on YouTube.

"Dance Your Ass Off" is produced by 495 Productions with SallyAnn Salsano serving as executive producer and Joel Zimmer as co-executive producer with concept by Lisa Ann Walter; Lisa Ann Walter and Kate Rigg also serve as executive producers.

ABOUT OXYGEN MEDIA

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· DANCE YOUR ASS OFF (OXYGEN)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.