Fringe Ratings Report: ABC Late-Night Programming
Week of August 24, 2009
"Jimmy Kimmel Live" is Up Week to Week in Viewers and Adults 18-49, Drawing its Biggest Audience in 6 Weeks
"JKL" Grows Over the Same Week Last Year in Viewers
"JKL" Outperforms "Fallon" for the Week in Total Viewers
Weekly National Ratings:
During the week of August 24, 2009, ABC's "Jimmy Kimmel Live" saw week-to-week increases of 13% in Total Viewers (1.39 million vs. 1.23 million) and 8% in Adults 18-49 (550,000 vs. 509,000), drawing its largest audience in 6 weeks � since week of 7/13/09. In addition, "JKL" was up over the same week last year by 3% (1.35 million on week of 8/25/08).
� "JKL" outperformed NBC's "Late Night with Jimmy Fallon" during the week in Total Viewers by 5% (1.39 million vs. 1.33 million).
Source: NTI, National Live + Same Day Program Ratings, week of 8/24/09, or as dated. Season-to-date averages based on Most Current Ratings. Comparisons based on 000s.
Ratings Report for ABC News' "Nightline"
For the Week of August 24, 2009
"NIGHTLINE" IS #1 IN TOTAL VIEWERS
-- OUTPERFORMS "TONIGHT SHOW" FOR 10th CONSECUTIVE WEEK
"NIGHTLINE" GROWS +23% AMONG TOTAL VIEWERS
AND +1% AMONG A25-54 YEAR TO YEAR
"NIGHTLINE" INCREASES +19% IN TOTAL VIEWERS THIRD QUARTER
TO DATE, WHILE "TONIGHT SHOW" DECLINES -40%
ABC News' "Nightline" was #1 among Total Viewers for the week of August 24, 2009, outperforming NBC's "The Tonight Show with Conan O'Brien" and CBS' "Late Show with David Letterman," according to Nielsen Media Research. This marks the tenth week in a row "Nightline" has outperformed "Tonight" among Total Viewers. The last time "Nightline" beat "Tonight" ten consecutive weeks was in 1995. Among Adults 25-54 and 18-49, "Nightline" outperformed "Letterman" for second place. Additionally, "Nightline" outperformed "Tonight" by 740,000 Total Viewers.
"Nightline" continues to experience growth season to date, quarter to date, week to week and year to year. For the 34th consecutive week, "Nightline" grew among Total Viewers year to year. The program increased +23% versus the same week last year, while "Tonight" declined -39%. Among Adults 25-54, "Nightline" grew +1% compared to the same week last year, while "Tonight" declined -24%. Additionally, "Nightline" shrank the A25-54 gap with "Tonight" by 81% and the A18-49 gap by 40% year to year.
Quarter to date, "Nightline" is in first place among Total Viewers with 3.52 million, a growth of +19% vs. 2008 quarter to date, while "Tonight" has declined -40% in Total Viewers, -22% among A25-54 and -10% among A18-49.
Season to date, "Nightline" is solidly in second place with 3.76 million Total Viewers and 1.62 million Adults 25-54. The program is up +14% among Total Viewers, +3% among A 25-54 and +5% among A18-49. Week to week, "Nightline" grew +4% among Total Viewers and +2% among Adults 25-54. *Note: for the week of August 24th, "Nightline" is based on a four-day average.
ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.
(Week of August 24, 2009)
TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg
ABC "Nightline" 3,520,000 1,370,000/ 1.1 1,160,000/ .9
CBS "Late Show" 3,320,000 1,260,000/ 1.0 940,000/ .7
NBC "Tonight" 2,780,000 1,480,000/ 1.2 1,530,000/1.2
Source: NTI - A25-54, Adults 18-49 & Total Viewers � Wks. of 8/24/09 & 8/25/08 Live +SD. QTD: Live +7 (where available) & Live +SD for 6/29/09-8/30/09 vs. 6/30/08-8/31/08. STD: Live +7 (where available) & Live +SD for 9/22/08-8/30/09 vs. 9/24/07-8/31/08
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