or


[10/09/09 - 08:06 AM]
CBS's Big Premiere Week to Get Even Bigger
CBS further spins the numbers for the week of September 21-27.

[via press release from CBS]

CBS's BIG PREMIERE WEEK TO GET EVEN BIGGER

ALL-TIME HIGH LIVE PLUS 7-DAY DVR PLAYBACK TO SIGNIFICANTLY BOOST CBS's PREMIERE WEEK RATINGS

CBS's Premiere Week Averages Projected To Increase By About

+1 Million Viewers and Between +0.4 to +0.5 Ratings Points in Key Demos

14 CBS Programs Expected To See Viewership Boosted By More Than +1 Million Viewers

"NCIS" To Gain More Than 2 Million Viewers and "The Mentalist" Nearly 2 Million More Viewers

11 Programs Anticipate Gains of at Least a Half a Rating Point in Adults 18-49 and Adults 25-54

With DVR playback reaching an all-time high, up +36% versus premiere week last year and up +64% over 2007, CBS Research estimates the Network will see a significant lift in its premiere week ratings when Nielsen releases live +7 day ratings for the first week of the season on Monday, Oct. 12.

Among viewers, NCIS is expected to gain more than two million addition viewers and THE MENTALIST nearly two million more, while among adults 18-49, NCIS, CRIMINAL MINDS and CSI: MIAMI are expected to see increases of nearly an additional rating point.

"With the growth of DVR penetration and usage, we can no longer evaluate the performance of programs simply based on ratings delivered the following day," said David Poltrack," Executive Vice President, Planning and Research, CBS. "Viewers are now watching their favorite programs on their schedules as well as ours. The industry must now switch our collective focus away from the 'partial' overnight audience reports to the full audience reports when they come out some weeks later. That is when we see the true drawing power of the primetime broadcast network programs, which is only being enhanced by this new technology."

Based on the Network's projections of live plus 7-day viewing versus reported live plus same day ratings, CBS's premiere week averages are expected to see a lift of approximately one million viewers (from premiere week live plus same day average of 11.77m) and between +0.4 to +0.5 ratings points in adults 18-49 (from 3.2/9) and adults 25-54 (from 4.1/11).

Moreover, 14 CBS programs are expected to see lifts of more than one million viewers compared to their live plus same day averages, while 11 programs are anticipated to gain at least a half a rating point in adults 18-49 and adults 25-54 compared to live plus same day ratings.

CBS programs with anticipated lifts of one million viewers or more include:

� NCIS

� THE MENTALIST

� CRIMINAL MINDS

� CSI: MIAMI

� TWO AND A HALF MEN

� CSI

� NCIS: LOS ANGELES

� CSI: NY

� SURVIVOR: SAMOA

� GHOST WHISPERER

� NUMBERS

� THE BIG BANG THEORY

� THE GOOD WIFE

� HOW I MET YOUR MOTHER

CBS programs with anticipated lifts of a half a rating point or more in adults 18-49 include:

� NCIS

� CRIMINAL MINDS

� CSI: MIAMI

� THE MENTALIST

� TWO AND A HALF MEN

� THE BIG BANG THEORY

� HOW I MET YOUR MOTHER

� CSI

� SURVIVOR: SAMOA

� NCIS: LOS ANGELES

� CSI: NY

CBS programs with anticipated lifts of half a rating point or more in adults 25-54 include:

� NCIS

� CRIMINAL MINDS

� CSI: MIAMI

� THE MENTALIST

� TWO AND A HALF MEN

� CSI

� SURVIVOR: SAMOA

� HOW I MET YOUR MOTHER

� THE BIG BANG THEORY

� CSI:NY

� NCIS: LOS ANGELES





  [october 2009]  
S
M
T
W
T
F
S
    


· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)





most recent ratings | view all posts
[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.