or


[10/09/09 - 08:06 AM]
CBS's Big Premiere Week to Get Even Bigger
CBS further spins the numbers for the week of September 21-27.

[via press release from CBS]

CBS's BIG PREMIERE WEEK TO GET EVEN BIGGER

ALL-TIME HIGH LIVE PLUS 7-DAY DVR PLAYBACK TO SIGNIFICANTLY BOOST CBS's PREMIERE WEEK RATINGS

CBS's Premiere Week Averages Projected To Increase By About

+1 Million Viewers and Between +0.4 to +0.5 Ratings Points in Key Demos

14 CBS Programs Expected To See Viewership Boosted By More Than +1 Million Viewers

"NCIS" To Gain More Than 2 Million Viewers and "The Mentalist" Nearly 2 Million More Viewers

11 Programs Anticipate Gains of at Least a Half a Rating Point in Adults 18-49 and Adults 25-54

With DVR playback reaching an all-time high, up +36% versus premiere week last year and up +64% over 2007, CBS Research estimates the Network will see a significant lift in its premiere week ratings when Nielsen releases live +7 day ratings for the first week of the season on Monday, Oct. 12.

Among viewers, NCIS is expected to gain more than two million addition viewers and THE MENTALIST nearly two million more, while among adults 18-49, NCIS, CRIMINAL MINDS and CSI: MIAMI are expected to see increases of nearly an additional rating point.

"With the growth of DVR penetration and usage, we can no longer evaluate the performance of programs simply based on ratings delivered the following day," said David Poltrack," Executive Vice President, Planning and Research, CBS. "Viewers are now watching their favorite programs on their schedules as well as ours. The industry must now switch our collective focus away from the 'partial' overnight audience reports to the full audience reports when they come out some weeks later. That is when we see the true drawing power of the primetime broadcast network programs, which is only being enhanced by this new technology."

Based on the Network's projections of live plus 7-day viewing versus reported live plus same day ratings, CBS's premiere week averages are expected to see a lift of approximately one million viewers (from premiere week live plus same day average of 11.77m) and between +0.4 to +0.5 ratings points in adults 18-49 (from 3.2/9) and adults 25-54 (from 4.1/11).

Moreover, 14 CBS programs are expected to see lifts of more than one million viewers compared to their live plus same day averages, while 11 programs are anticipated to gain at least a half a rating point in adults 18-49 and adults 25-54 compared to live plus same day ratings.

CBS programs with anticipated lifts of one million viewers or more include:

� NCIS

� THE MENTALIST

� CRIMINAL MINDS

� CSI: MIAMI

� TWO AND A HALF MEN

� CSI

� NCIS: LOS ANGELES

� CSI: NY

� SURVIVOR: SAMOA

� GHOST WHISPERER

� NUMBERS

� THE BIG BANG THEORY

� THE GOOD WIFE

� HOW I MET YOUR MOTHER

CBS programs with anticipated lifts of a half a rating point or more in adults 18-49 include:

� NCIS

� CRIMINAL MINDS

� CSI: MIAMI

� THE MENTALIST

� TWO AND A HALF MEN

� THE BIG BANG THEORY

� HOW I MET YOUR MOTHER

� CSI

� SURVIVOR: SAMOA

� NCIS: LOS ANGELES

� CSI: NY

CBS programs with anticipated lifts of half a rating point or more in adults 25-54 include:

� NCIS

� CRIMINAL MINDS

� CSI: MIAMI

� THE MENTALIST

� TWO AND A HALF MEN

� CSI

� SURVIVOR: SAMOA

� HOW I MET YOUR MOTHER

� THE BIG BANG THEORY

� CSI:NY

� NCIS: LOS ANGELES





  [october 2009]  
S
M
T
W
T
F
S
    


· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)





most recent ratings | view all posts
[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.

[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.