or


[10/09/09 - 08:06 AM]
CBS's Big Premiere Week to Get Even Bigger
CBS further spins the numbers for the week of September 21-27.

[via press release from CBS]

CBS's BIG PREMIERE WEEK TO GET EVEN BIGGER

ALL-TIME HIGH LIVE PLUS 7-DAY DVR PLAYBACK TO SIGNIFICANTLY BOOST CBS's PREMIERE WEEK RATINGS

CBS's Premiere Week Averages Projected To Increase By About

+1 Million Viewers and Between +0.4 to +0.5 Ratings Points in Key Demos

14 CBS Programs Expected To See Viewership Boosted By More Than +1 Million Viewers

"NCIS" To Gain More Than 2 Million Viewers and "The Mentalist" Nearly 2 Million More Viewers

11 Programs Anticipate Gains of at Least a Half a Rating Point in Adults 18-49 and Adults 25-54

With DVR playback reaching an all-time high, up +36% versus premiere week last year and up +64% over 2007, CBS Research estimates the Network will see a significant lift in its premiere week ratings when Nielsen releases live +7 day ratings for the first week of the season on Monday, Oct. 12.

Among viewers, NCIS is expected to gain more than two million addition viewers and THE MENTALIST nearly two million more, while among adults 18-49, NCIS, CRIMINAL MINDS and CSI: MIAMI are expected to see increases of nearly an additional rating point.

"With the growth of DVR penetration and usage, we can no longer evaluate the performance of programs simply based on ratings delivered the following day," said David Poltrack," Executive Vice President, Planning and Research, CBS. "Viewers are now watching their favorite programs on their schedules as well as ours. The industry must now switch our collective focus away from the 'partial' overnight audience reports to the full audience reports when they come out some weeks later. That is when we see the true drawing power of the primetime broadcast network programs, which is only being enhanced by this new technology."

Based on the Network's projections of live plus 7-day viewing versus reported live plus same day ratings, CBS's premiere week averages are expected to see a lift of approximately one million viewers (from premiere week live plus same day average of 11.77m) and between +0.4 to +0.5 ratings points in adults 18-49 (from 3.2/9) and adults 25-54 (from 4.1/11).

Moreover, 14 CBS programs are expected to see lifts of more than one million viewers compared to their live plus same day averages, while 11 programs are anticipated to gain at least a half a rating point in adults 18-49 and adults 25-54 compared to live plus same day ratings.

CBS programs with anticipated lifts of one million viewers or more include:

� NCIS

� THE MENTALIST

� CRIMINAL MINDS

� CSI: MIAMI

� TWO AND A HALF MEN

� CSI

� NCIS: LOS ANGELES

� CSI: NY

� SURVIVOR: SAMOA

� GHOST WHISPERER

� NUMBERS

� THE BIG BANG THEORY

� THE GOOD WIFE

� HOW I MET YOUR MOTHER

CBS programs with anticipated lifts of a half a rating point or more in adults 18-49 include:

� NCIS

� CRIMINAL MINDS

� CSI: MIAMI

� THE MENTALIST

� TWO AND A HALF MEN

� THE BIG BANG THEORY

� HOW I MET YOUR MOTHER

� CSI

� SURVIVOR: SAMOA

� NCIS: LOS ANGELES

� CSI: NY

CBS programs with anticipated lifts of half a rating point or more in adults 25-54 include:

� NCIS

� CRIMINAL MINDS

� CSI: MIAMI

� THE MENTALIST

� TWO AND A HALF MEN

� CSI

� SURVIVOR: SAMOA

� HOW I MET YOUR MOTHER

� THE BIG BANG THEORY

� CSI:NY

� NCIS: LOS ANGELES





  [october 2009]  
S
M
T
W
T
F
S
    


· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)









most recent ratings | view all posts
[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.