or


[12/21/09 - 12:48 PM]
New Original Series Help Lead TruTV to Biggest Year Ever in Ratings
truTV spins the numbers for the year to date.

[via press release from truTV]

New Original Series Help Lead truTV to Biggest Year Ever in Ratings

truTV scored its best year ever in 2009, driven by a slate of new series that included Conspiracy Theory with Jesse Ventura, Full Throttle Saloon, All Worked Up and It Only Hurts When I Laugh and returning series like Operation Repo, Black Gold and Rehab: Party at the Hard Rock Hotel. truTV's performance in 2009 tops all previous years, including when the network was known as Court TV.

"truTV's unique brand of 'actuality' programming has become a tremendous hit with viewers, especially our targeted young adult and young male demos," said Marc Juris, executive vice president and general manager, truTV/In Session. "We are thrilled that truTV's branding has continued to resonate so well in just its second year. We look forward to continuing our record-breaking success in 2010 with several returning shows, along with new series like NFL Full Contact."

truTV Ratings Highlights for 2009-to-date:

* truTV is delivering its most-watched year ever among adults 18-34 (235,000); adults 18-49 (521,000); adults 25-54 (534,000); men 18-34 (121,000); men 18-49 (286,000); and men 25-54 (298,000).

* For 2009, truTV ranks among ad-supported cable's Top 10 networks in total day delivery of adults 25-54 (376,000) and men 25-54 (198,000).

* truTV has been very successful in attracting a younger audience, with a three-year drop in primetime median age (46) since last year and significant primetime growth among adults 18-34, men 18-34 and women 18-34, all up 30%. truTV's growth among men 18-34 is the highest among all ad-supported cable networks.

* truTV's primetime is also displaying solid growth among adults 18-49 (+12%), adults 25-54 (+5%), men 18-49 (+18%) and men 25-54 (+11%).

* truTV's composition of key adult demos and male viewers reached new heights in 2009. Adults 18-34 are 21% of the network's primetime audience this year, up from 17% in 2008. Adults 18-49 make up 48% of the primetime audience, up from 44% in 2008. Male viewers make up 54% of the audience, up from 51% in 2008.

* truTV has increased primetime delivery of men 18-49 each year for the past 11 years (1999�2009) and is delivering nearly eight times more men 18-49 now than when the streak began.

* In the third quarter of this year, truTV reached more than 9 million unduplicated adults 18-49, its highest reach ever in that demo. truTV's fourth-quarter reach is nearly as high, with 8.7 million unduplicated adults 18-49.

* Operation Repo was truTV's breakout hit of 2009. Premieres in the third quarter ranked as cable's #1 entertainment program in the Monday 10-11 p.m. time period among young adult and young male demos. The show's most recent season premiere (Nov. 9) became the most-watched program episode ever for truTV in delivery of viewers (2,212,000) and households (1,614,000).

* Conspiracy Theory with Jesse Ventura premiered Dec. 2 with 1,635,000 viewers, truTV's biggest audience ever for a new series launch. Over its first three weeks, the show delivered 1,507,000 viewers and 750,000 adults 18-49, up 60% and 63%, respectively, when compared to the same time period a year ago.

* Rehab: Party at the Hard Rock Hotel returned for a new season Oct. 1 and ranked among cable's Top 5 entertainment programs for the Tuesday 10-11 p.m. time period in delivery of men 18-49 (509,000). The show garnered superb growth when compared to its prior season, with adults 18-34 up 58%, adults 18-49 up 48%, adults 25-54 up 48%, men 18-34 up 45%, men 18-49 up 47% and men 25-54 up 38%. Its median age of 39 was six years below the network's overall prime average and three years younger than its prior season.

* Black Gold launched its second season on Aug. 19 and was very successful in attracting a younger demo. The program displayed strong growth compared to its first season, with adults 18-34 up 31% and men 18-34 up 27%. As a result, Black Gold yielded a median age of 41, three years younger than its first season.

* Full Throttle Saloon, which launched Nov. 11, has averaged 1,243,000 viewers; 737,000 adults 18-49; and 475,000 Men 18-49. The program ranks among cable's Top 5 entertainment programs in its time period (Tuesdays at 10 p.m.) in delivery of men 18-49 (490,000) and men 25-54 (506,000).

* All Worked Up premiered Oct. 19. Its six premieres averaged 1,293,000 viewers, and the show ranked among cable's Top 5 entertainment programs for its time period (Mondays at 9 and 9:30 p.m.) among adults 18-49 (688,000) and men 18-49 (382,000). truTV recently announced it has ordered additional episodes of the series.

* It Only Hurts When I Laugh made its bow Oct. 22 and averaged 1,250,000 viewers; 649,000 adults 18-49; and 371,000 men 18-49. truTV has ordered additional episodes.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2009]  
S
M
T
W
T
F
S
  


· ALL WORKED UP (TRUTV)
· BLACK GOLD (TRUTV)
· CONSPIRACY THEORY WITH JESSE VENTURA (TRUTV)
· FULL THROTTLE SALOON (DA)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· NFL FULL CONTACT (TRUTV)
· OPERATION REPO (TRUTV)
· REHAB: PARTY AT THE HARD ROCK HOTEL (TRUTV)





most recent ratings | view all posts
[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.