or


[08/03/10 - 08:26 AM]
ABC's the Bachelorette Marks Best Finale Since 2004
ABC spins the numbers for Monday, August 2.

[via press release from ABC]

ABC's The Bachelorette Marks Best Finale Since 2004

Some early points on The Bachelorette�s big finale numbers, ahead of the regular press release.

· The Bachelorette was up over its year-ago finale by 1.6 million viewers (11.6 million vs. 10.0 million) and by 6% among Adults 18-49 (3.7/11 vs. 3.5/10), pulling its strongest finale numbers overall since 2004 when it concluded in February (on 2/25/04).

· On average, The Bachelorette finished up over the previous season by 1.5 million viewers and by 14% in Adults 18-49. In fact, The Bachelorette generated its most-watched season since 2004.

· With the 6th-season finale of The Bachelorette, ABC finished a #1 in the time period for the 10th consecutive week (on every telecast this season), outperforming its closest competitor (CBS) by 5.0 million viewers and by 85% in Adults 18-49. The veteran ABC unscripted series built steadily throughout its telecast, drawing an average of 13.1 million viewers and a 4.3/12 during its final half-hour from 9:30-10pm.

· Monday�s #1 TV show of Summer 2010 in Adults 18-49, The Bachelorette qualified as the night�s top-rated show in the key young adult sales demo for the 8th week running, and for the 10th time in 10 weeks stood the evening�s dominant #1 television program across all key Women demographics (W18-34/W18-49/W25-54).

Quick Take for Monday, August 03, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is Monday's No. 1 Net for the 9th Week in a Row, Delivering the Net's Best Summer Performance in Viewers and Adults 18-49 in More Than 10 Years

With the Season Finale of ABC's "The Bachelorette," ABC Wins the 8-10pm Time Period For the 10th Week in a Row in Total Viewers and Young Adults

"The Bachelorette" Posts Increases of 1.6 Million Viewers and 6% in Adults 18-49 Over its Year-Ago Performance, Drawing Its Largest Finale Audience Since 2004

Year to Year on Average, "The Bachelorette" is Up by 1.5 Million Viewers and By 14% in Adults 18-49, Generating its Most-Watched Season Since 2004

"The Bachelorette: After the Final Rose" Dominates at 10pm, Beating CBS and NBC Combined by 7% in Total Viewers and by 41% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

ABC was the most-watched network overall for the 7th consecutive week and ranked No. 1 in Adults 18-49 for the 9th Monday in a row. The Network towered over its nearest broadcast competition (CBS) by 5.1 million viewers (11.5 million vs. 6.4 million) and by 106% in Adults 18-49 (3.7/11 vs. 1.8/5).

· ABC drew its largest Monday summer audience (Memorial Day - Labor Day) and highest non-sports Adults 18-49 performance in over 10 years - since 6/26/00.

"The Bachelorette" (8:00-10:00 p.m.)

With the 6th-season finale of "The Bachelorette," ABC finished No. 1 in the time period for the 10th consecutive week (on every telecast this season), outperforming its closest competitor (CBS) by 5.0 million viewers (11.6 million vs. 6.6 million) and by 85% in Adults 18-49 (3.7/11 vs. 2.0/6). The veteran ABC unscripted series built steadily throughout its telecast, drawing an average of 13.1 million viewers and a 4.3/12 among Adults 18-49 during its final half-hour from 9:30-10:00 p.m., with Bachelorette Ali giving the final rose to Roberto.

· "The Bachelorette" saw increases over its year-ago season finale (7/27/09) of 1.6 million viewers (11.6 million vs. 10.0 million) and 6% in Adults 18-49 (3.7/11 vs. 3.5/10), pulling its strongest finale numbers overall since 2004 when it concluded in February (on 2/25/04).

· On average, "The Bachelorette" stood as Monday's No. 1 TV show of Summer 2010 in Adults 18-49 and the top summer series overall across all key Women demographics (W18-34/W18-49/W25-54).

· Like previous editions of the franchise, the 6th season of "The Bachelorette" is a big hit with Upscale viewers, ranking as TV's No. 1 series this summer among Adults 18-49 in Homes with $100k+ annual income (3.9 rating).

· On average in its sixth season, "The Bachelorette" was up over the previous year by 1.5 million viewers (9.7 million vs. 8.2 million) and by 14% in Adults 18-49 (3.3/9 vs. 2.9/8). In fact, "The Bachelorette" generated its most-watched season since 2004.

"The Bachelorette: After the Final Rose" (10:00-11:00 p.m.)

ABC's "The Bachelorette: After the Final Rose" won the 10 o'clock hour, outdelivering its CBS and NBC competition combined by 6% in Total Viewers (11.4 million vs. 10.8 million) and by 41% among Adults 18-49 (3.8/11 vs. 2.7/8).

· "The Bachelorette: After the Final Rose" was up over its performance last year (7/28/09) by 3.4 million viewers (11.4 million vs. 8.0 million) and by 36% in Adults 18-49 (3.8/10 vs. 2.8/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/2/10.





  [august 2010]  
S
M
T
W
T
F
S


· BACHELORETTE, THE (ABC)





most recent ratings | view all posts
[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.

[01/24/25 - 09:13 AM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Build Momentum Following Midseason Premieres
On the heels of its second-season renewal and after seven days of multiplatform viewing, "High Potential" scored another series high in Total Viewers (13.19 Million) and Adults 18-49 (2.44 rating).

[01/23/25 - 05:31 PM]
ABC News Is the #1 Broadcast Network Across the Board for Its Primetime Special on President Donald J. Trump's Inauguration Anchored by David Muir with ABC News' Powerhouse Political Team
ABC News' special coverage of the 2025 inauguration of President-elect Donald J. Trump ranked No. 1 among the broadcast networks in Total Viewers (3.758 million) and Adults 25-54 (937,000), based on Live+Same Day Data from Nielsen Media Research.

[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.

[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/20/25 - 08:46 AM]
Rewrite the Record Books: Texans at Chiefs Deliver 32.7 Million Viewers, ESPN's Most-Watched NFL Game Ever
ESPN's Texans-Chiefs viewership is expected to surpass 33 million viewers when Nielsen reports the final audience this week.