or


[09/28/10 - 03:03 PM]
TruTV's Hot Summer Leads to Biggest Third Quarter Ever and Sets Stage for Record-Breaking Year
truTV spins the numbers for the third quarter of 2010.

[via press release from truTV]

truTV's Hot Summer Leads to Biggest Third Quarter Ever and Sets Stage for Record-Breaking Year

Hot on the heels of scoring its biggest summer ever,fast-growing network truTV secured its best third quarter ever and is on its way to its biggest year ever. Hit series like Operation Repo, All Worked Up, The Smoking Gun Presents: World's Dumbest..., It Only Hurts When I Laugh, Top 20 Most Shocking and the new, record-breaking series Hardcore Pawn have lifted the network to its best third-quarter performance ever among adults 18-49 and men 18-49. truTV, which has steadily climbed the charts since its January 2008 rebranding, also garnered a Top 10 primetime finish for the quarter with men 18-49.

"truTV's branding and programming strategy is paying off with one record-breaking performance after another," said Marc Juris, executive vice president and general manager of truTV. "This quarter also brought us one step closer to chalking up truTV's biggest year ever."

truTV's outstanding performance includes the following highlights:

· truTV followed its record-breaking summer with the network's biggest third quarter ever in primetime, with 555,000 adults 18-49 and 308,000 men 18-49, with each demo up 7% compared to Q3 2009. Delivery of total viewers grew 6% to more than 1.1 million.

· truTV finished among ad-supported cable's Top 10 networks for the quarter in primetime delivery of men 18-49.

· truTV is on track to score its best year ever in primetime delivery of several key demographics, including adults 18-34 and 18-49, men 18-34 and 18-49 and women 18-49. The network is also on pace to score its best year ever in total day.

· truTV's success is an ongoing phenomenon that began with the January 2008 transition from Court TV to truTV. Since Q4 2007, the last quarter before the rebranding, truTV's primetime audience is up 39% with adults 18-34, 20% with adults 18-49, 60% with men 18-34 and 42% with men 18-49.

· Prior to being rebranded, the former Court TV ranked 17th among ad-supported cable networks in primetime delivery of adults 18-49. This year, truTV ranks 13th. In total day, truTV's delivery of adults 18-49 has lifted the network from 20th to 12th place. In addition, truTV is now one of ad-supported cable's Top 20 networks in delivery of adults 18-34.

· truTV's original series � including All Worked Up, Hardcore Pawn, Operation Repo, The Smoking Gun Presents: World's Dumbest..., It Only Hurts When I Laugh and Top 20 Most Shocking � have frequently ranked among cable's Top 5 entertainment programs in their timeslots. The Aug. 9 season finale of All Worked Up delivered 2.4 million viewers, while the Aug. 16 premiere of Hardcore Pawn chalked up the network's biggest series launch ever, with 2 million viewers.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest... and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [september 2010]  
S
M
T
W
T
F
S
   


· ALL WORKED UP (TRUTV)
· HARDCORE PAWN (TRUTV)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· OPERATION REPO (TRUTV)
· TOP 20 MOST SHOCKING (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





most recent ratings | view all posts
[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.

[11/08/17 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos, CBS Leads Total Viewers
Without the World Series as competition, nearly every series posts double-digit gains.

[11/07/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC Wins Demo Race, ABC Leads Total Viewers
The Peacock takes home the adults 18-49 crown once again.

[11/06/17 - 03:16 PM]
Discovery Channel Ratings Soar in October with Year-Over-Year Growth in Key Demos
Discovery further spins the numbers for the month of October.