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[10/13/10 - 08:56 AM]
ABC is the Only Net Up on Tuesday Year to Year
ABC spins the numbers for Tuesday, October 12.

[via press release from ABC]

ABC is the Only Net Up on Tuesday Year to Year

Tuesday Prime: Bolstered by its new Tuesday schedule, ABC tallied strong year-to-year gains for the 3rd consecutive week, building on the same night last year (10/13/09) by 1.4 million viewers (10.3 million vs. 8.9 million) and by 14% in Adults 18-49 (2.5/7 vs. 2.2/6). In fact ABC was the only net to see its Tuesday numbers improve year to year in viewers and young adults. ABC qualified as the 2nd-most-watched network overall on Tuesday to CBS, outdrawing Fox by 2.3 million viewers (8.0 million) and NBC by 4.1 million viewers (6.2 million).

No Ordinary Family: In one of the most-competitive hours on TV this season (opposite Fox's Glee, CBS' NCIS and NBC's The Biggest Loser), ABC's No Ordinary Family continued to deliver big year-over-year time-period growth for ABC in the Tuesday's 8 o'clock hour, gain audience throughout its broadcast and outdraw established time period competition.

· In its time period, ABC freshman No Ordinary Family topped NBC's time-period established The Biggest Loser by more than 1 million viewers (7.7 million vs. 6.6 million). Building audience in the opening hour of the evening, self-starter No Ordinary increased its Total Viewers (+5% - 7.5 million to 7.9 million) and Adults 18-49 (+9% - 2.2/6 to 2.4/6) from its first half-hour to its second half-hour.

· Growing its time slot by wide margins year to year on all 3 of its telecasts, on average No Ordinary Family is improving the hour for ABC by 4.1 million viewers and by 80% in Adults 18-49 from the same point last season.

DWTS: The Results: Building on its lead-in and picking up audience throughout its telecast against tough competition (CBS' NCIS: LA, NBC's second hour of The Biggest Loser and Fox's Glee-fueled comedies Raising Hope/Running Wilde), ABC's Dancing with the Stars: The Results finished a strong second in its hour among Total Viewers (15.7 million) and Adults 18-49 (3.4/9). The ABC dance competition ranked a dominant #1 in its slot among Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). DWTS: The Results held big advantages over its unscripted competition in the time period, besting The Biggest Loser (7.3 million and 2.8/7) by 8.4 million viewers and by 21% in Adults 18-49. Reality star Mike "The Situation" Sorrentino was the fourth celebrity eliminated from the dance competition this season. The ABC dancing results show continues to trend ahead of its year-ago performance, up on average this season by 3.9 million viewers and by 36% in Adults 18-49 from the same point a year ago.

Detroit 1-8-7: Opposite CBS' sophomore The Good Wife, ABC's Detroit 1-8-7 was once again the 2nd-most-watched TV show in the 10 o'clock hour, outdrawing NBC's sophomore drama Parenthood for the 4th consecutive week (+2.7 million viewer advantage - 7.4 million vs. 4.7 million). The new ABC drama also finished #2 in the hour for the 4th week running with Adults 25-54.

Quick Take for Tuesday, October 12, 2010 (Fast Affiliate Live + Same Day Ratings)

The Only Net Up, ABC Posts Strong Year-to-Year Tuesday Increases

"No Ordinary Family" Scores Against Stiff Competition at 8pm, Improving its Time Slot on Average by 4.1 Million Viewers and by 80% in Adults 18-49

Building Week to Week and Year to Year, "DWTS: The Results" Finishes a Strong No. 1 in its Hour in Adults 18-34 and All Key Women

ABC's "Detroit 1-8-7" Outdraws NBC's "Parenthood" for the 4th Week Running

Tuesday Night (8:00-11:00 p.m.)

Bolstered by its new Tuesday schedule, ABC tallied strong year-to-year gains for the 3rd consecutive week, building on the same night last year (10/13/09) by 1.4 million viewers (10.3 million vs. 8.9 million) and by 14% in Adults 18-49 (2.5/7 vs. 2.2/6). In fact ABC was the only net to see its Tuesday numbers improve year to year in viewers and young adults.

· ABC qualified as the 2nd-most-watched network overall on Tuesday to CBS, outdrawing Fox by 2.3 million viewers (8.0 million) and NBC by 4.1 million viewers (6.2 million).

"No Ordinary Family" (8:00-9:00 p.m.)

In one of the most-competitive hours on TV this season (opposite Fox's "Glee," CBS' "NCIS" and NBC's "The Biggest Loser"), ABC freshman "No Ordinary Family" topped NBC's time-period established "The Biggest Loser" by more than 1 million viewers (7.7 million vs. 6.6 million). Building audience in the opening hour of the evening, self-starter "No Ordinary Family" increased in Total Viewers (+5% - 7.5 million to 7.9 million) and Adults 18-49 (+9% - 2.2/6 to 2.4/6) from its first half-hour to its second half-hour.

· Growing its time slot by wide margins year to year on all 3 of its telecasts, on average "No Ordinary Family" is improving the hour for ABC by 4.1 million viewers and by 80% in Adults 18-49 from the same point last season.

"Dancing with the Stars: The Results Show" (9:00-10:00 p.m.)

Building on its lead-in and picking up audience throughout its telecast against tough competition, ABC's "Dancing with the Stars: The Results Show" finished a strong second in its hour among Total Viewers (15.7 million) and Adults 18-49 (3.4/9), while ranking a dominant No. 1 among Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). In addition, the show held big advantages over its unscripted competition in the time period, defeating "The Biggest Loser" (7.3 million and 2.8/7) by 8.4 million viewers and by 21% in Adults 18-49. Reality star Mike "The Situation" Sorrentino was the fourth celebrity eliminated from the dance competition this season.

· "DWTS: The Results Show" was up week to week among young adults: AD18-34 (+18% - 2.6/7 vs. 2.2/6) and AD18-49 (+3% - 3.4/9 vs. 3.3/9).

· The ABC dancing results show continues to trend well ahead of its year-ago performance, up on average this season by 3.9 million viewers and by 36% in Adults 18-49 from the same point a year ago.

"Detroit 1-8-7" (10:00-11:00 p.m.)

Opposite CBS' sophomore "The Good Wife," ABC's freshman "Detroit 1-8-7" was once again the 2nd-most-watched TV show in the 10 o'clock hour, outdrawing NBC's sophomore drama "Parenthood" for the 4th consecutive week (+2.7 million viewer advantage - 7.4 million vs. 4.7 million). The new ABC series also beat out its NBC drama competition for the 4th week running with key Men (M18-49/M25-54).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/12/10.





  [october 2010]  
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M
T
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F
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· BIGGEST LOSER, THE (NBC)
· DANCING WITH THE STARS (ABC)
· DETROIT 187 (ABC)
· GLEE (FOX)
· GOOD WIFE, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NO ORDINARY FAMILY (ABC)
· PARENTHOOD (NBC)
· RAISING HOPE (FOX)
· RUNNING WILDE (FOX)





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