NBC TIES FOR #2 IN ADULTS 18-49 FOR THE WEEK OF NOV. 15-21

NBC RANKS #2 OUTRIGHT FOR THE WEEK IN ADULTS 18-34 AND #1 IN KEY ADULT-MALE DEMOS

'SUNDAY NIGHT FOOTBALL'S' GIANTS-EAGLES GAME PROPELS NBC TO A SUNDAY PRIMETIME WIN IN MOST KEY MEASURES, INCLUDING ADULTS 18-49, ADULTS 18-34, ADULTS 25-54 AND TOTAL VIEWERS

'SUNDAY NIGHT FOOTBALL' IS THE #1 PROGRAM OF THE WEEK IN ADULTS 18-49 FOR THE 11TH CONSECUTIVE WEEK AND IS ALSO THE #1 PRIMETIME TELECAST OF THE WEEK IN TOTAL VIEWERS

WITH AN AVERAGE 23.2 MILLION VIEWERS, SUNDAY'S GIANTS-EAGLES GAME ATTRACTS THE BIGGEST OVERALL VIEWERSHIP FOR ANY NOVEMBER NFL PRIMETIME TELECAST IN 14 YEARS

'THE OFFICE' POSTS WEEK-TO-WEEK GAINS IN 18-49 AND TOTAL VIEWERS AND RANKS #2 IN ITS TOUGH TIME PERIOD IN ADULTS 18-49 AND IS #1 IN ADULTS 18-34 AND ALL KEY ADULT-MALE DEMOS

'OUTSOURCED' IS THE #1 NEW SHOW OF THE SEASON IN ADULTS 18-34

ON WEDNESDAY, 'LAW & ORDER: LA' TRACKS DOWN WEEK-TO-WEEK GAINS OF 12 PERCENT IN 18-49 AND 15 PERCENT IN TOTAL VIEWERS

ALSO ON WEDNESDAY, 'LAW & ORDER: SVU' LOCKS UP GAINS OF 17 PERCENT IN 18-49 AND 22 PERCENT IN TOTAL VIEWERS VERSUS NBC'S AVERAGE IN THE SLOT LAST SEASON

THE 'DATELINE'' TELECAST 'THE MAN WHO WILL BE KING,' FEATURING AN INTERVIEW WITH PRINCE CHARLES, DELIVERS NBC'S BIGGEST OVERALL AUDIENCE IN ITS FRIDAY SLOT SINCE OCTOBER 8

ON TUESDAY, 'THE BIGGEST LOSER' WEIGHS IN WITH ITS HEFTIEST 18-49 AND TOTAL-VIEWER RESULTS IN FOUR WEEKS

UNIVERSAL CITY, Calif. - November 23, 2010 - Led by "Sunday Night Football," NBC tied for #2 for the week in primetime's key demographic of adults 18-49, with an average 2.6 rating, 7 share in adults 18-49 and 7.6 million viewers overall for the week of November 15-21, according to in-home viewing figures from Nielsen Media Research. For the week, NBC ranked #2 outright in adults 18-34 and ranked #1 in all key adult-male demographics - men 18-34, men 18-49 and men 25-54 (tied).

NBC Sports' "Sunday Night Football" telecast of the Philadelphia Eagles 27-17 win over the New York Giants ranked #1 among all primetime programs this week in adults 18-49, marking the 11th straight week "NBC Sunday Night Football" has topped the weekly rankings in primetime's key demographic. "Sunday Night Football" also ranked #1 among all primetime programs for the week adults 25-54, adults 18-34 and all key adult-male demographics - men 18-34, 18-49 and 25-54.

With an average 23.2 million viewers overall, "Sunday Night Football" also ranked #1 among all primetime programs this week in total viewers. In total viewers, this week's Eagles-Giants game was the most-watched November NFL primetime telecast in 14 years.

This week, NBC's Thursday comedy "The Office" ranked #11 among primetime programs in adults 18-49. In adults 18-34, "The Office" ranked #3 this week, behind only "Sunday Night Football" and "Glee" (rankings exclude all football pre-game and post-game telecasts).

Season to date, "Sunday Night Football" is the #1 program in adults 18-49 and other key demographic measures, including adults 18-34 and adults 25-54. Also placing among the top 10 programs season-to-date in adults 18-49 is NBC's Thursday comedy "The Office," which ranks #8 among all programs ("most current" averages; rankings exclude all football pre-game and post-game telecasts). In adults 18-34, "The Office" ranks #3 (tied) among all programs season-to-date, behind only "Sunday Night Football" and "Glee," tied with" Modern Family."

One tenth of a rating point separated the top three networks this week in primetime's key demographic of adults 18-49. Primetime averages for the week of November 15-21 in adults 18-49 were CBS (2.7), ABC and NBC (2.6), Fox (2.3) and CW (0.8). In overall total viewers the weekly averages were CBS (11.7 million), ABC (9.3 million), NBC (7.6 million), Fox (6.1 million) and CW (1.9 million).

Season-to-date through nine weeks, NBC is up 4 percent in 18-49 rating versus the first nine weeks of last season (2.8 vs. 2.7). NBC is up 6 percent in 25-54 rating versus the first nine weeks last year (3.3 vs. 3.1). NBC is up 3 percent year-to-year in total viewers through the first nine weeks of the season (8.070 million vs. 7.840 million).

NBC highlights for the week of November 15-21

* NBC Sports' "Sunday Night Football" telecast of the New York Giants at the Philadelphia Eagles propelled NBC to a Sunday primetime win in virtually all key measures, including adults 18-49, adults 18-34, adults 25-54 and total viewers. NBC's margin of victory over the #2 network in primetime Sunday night was 97 percent in 18-49 rating and 43 percent in total viewers.

* With an average 23.2 million viewers, this week's "Sunday Night Football" Giants-Eagles game attracted the biggest overall viewership for any November NFL primetime telecast in 14 years (since Pittsburgh-Miami on November 25, 1996 on ABC).

* On Friday, the "Dateline NBC" telecast "The Man Who Will Be King," featuring an interview with Charles, Prince of Wales, delivered "Dateline's" biggest overall audience in the time period since October 8.

* On Thursday, "The Office" ranked #2 in its tough time period in adults 18-49 and was #1, ahead of ABC's "Grey's Anatomy," CBS's "CSI" and Fox's "Fringe," in adults 18-34 and all key adult-male demos - men 18-34, 18-49 and 25-54.

* So far this season, "The Office" has added an average 31 percent to its 18-49 rating in going from "live plus same day" to "live plus seven day" results, making it the biggest percentage gainer among all half-hour comedies

* Season-to-date, "The Office" is the #8-ranked primetime program in adults 18-49, with a 4.7 average rating. In adults 18-34, "The Office," with a 5.5 average rating, is tied as the #3 program, behind only "Sunday Night Football" and "Glee" and tied with "Modern Family" ("most current" averages; rankings exclude football pre-game and post game telecasts).

* Also on Thursday, despite time-period competition that included CBS's "Big Bang Theory," "Community" matched NBC's 18-49 average in its slot during the traditional 2009-10 season. In the time period, "Community" ranked #2 among ABC, CBS, NBC, Fox and CW in men 18-34 and men 18-49.

* Additionally on Thursday, "30 Rock" built on its lead-in from "Community" by 16 percent in both 18-49 rating and total viewers. "30 Rock" was also up 16 percent in adults 18-49 versus NBC's average in its slot last season. "30 Rock" ranked #1 in its time period among ABC, CBS, NBC, Fox and CW in men 18-34 and adults 18-34 (tied).

* Through the first six weeks of the season, "30 Rock" has added an average 27 percent to its 18-49 rating and "Community" an average 26 percent in going from "live plus same day" to "live plus seven day" results, making them the #3 and #4 biggest gainers respectively on a percentage basis among half-hour comedies, behind only "The Office" and "Modern Family."

* Thursday's telecast of "Outsourced" ranked #1 in its time period among ABC, CBS, NBC, Fox and CW in men 18-34 and men 18-49 (tied) and was #2 in adults and women 18-34 and men 25-54.

* "Outsourced" is the #1 new show of the season in adults 18-34, tied for #13 among all primetime programs in that demographic, with a 3.4 rating (excludes all football pre-game and post-game telecasts).

* So far this season, "Outsourced" is the #1 biggest gainer on a percentage basis going from "live plus same day" to "live plus seven day" among all first-year half-hour comedies on ABC, CBS, NBC, Fox and CW.

* On Wednesday, "Law & Order: Los Angeles" locked up week-to-week gains of 12 percent in adults 18-49 and 15 percent or more than 1.0 million persons in total viewers.

* "Law & Order: LA" tied for #1 in its time period in adults 18-49 and ranked #1 outright among ABC, CBS and NBC in adults 18-34 and other key demos.

* Also on Wednesday, "Law & Order: Special Victims Unit" captured week-to-week gains in 18-49 and total viewers and was up 17 percent in 18-49 rating and 22 percent in total viewers versus NBC's average in its time period last season

* "Law & Order: SVU" grew from its first half-hour to its second in all key ratings categories, including a gain of 16 percent in adults 18-49.

* Additionally on Wednesday, the "Dateline NBC" telecast "William & Kate: A Royal Love Story" reported NBC's top results in the time period since September 29.

* On Tuesday, "The Biggest Loser" weighed in with its heftiest 18-49 and total-viewer results in four weeks.

* "Biggest Loser" grew by 22 percent in 18-49 rating from its first half-hour to its fourth in a tough time period versus Fox's "Glee," CBS's "NCIS" and "NCIS: Los Angeles" and ABC's "No Ordinary Family" and the "Dancing With the Stars" Results Show.

* Also on Tuesday, "Parenthood" finished within one share of the time-period lead in adults 18-49 and ranked #1 among ABC, CBS and NBC in adults, men and women 18-34.

* These "Parenthood" results are likely to increase substantially when Nielsen issues "live plus seven day" results for the week. Through the first six weeks of the season, "Parenthood" has added an average 42 percent to its 18-49 rating when going from "live plus same day" ratings to "live plus seven day" results, making "Parenthood" the #1 biggest gainer on a percentage basis in going from "live plus same day" to "live plus seven" among all primetime series on ABC, CBS, NBC, Fox and the CW.

* On Monday so far this season, "The Event" has added an average 35 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure. This is the #1 percentage increase among all new shows and "The Event" is the #4 series overall by this measure. In total viewers, "The Event" has added an average 28 percent or more than 2.1 million persons in going from "live plus same day" to "live plus seven day."

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of November 15-21:

On Monday, Nov. 15 at 8 p.m. ET, "Chuck" (1.8 rating, 5 share in adults 18-49, 5.4 million viewers overall) matched its 18-49 average for the May sweep earlier this year (1.8, "live plus same day").

It's worth noting that through the season's first six weeks, "Chuck" has added an average 26 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure

Monday from 9-10 p.m. ET, "The Event" averaged a 1.7/4 in adults 18-49 and 5.6 million viewers overall. Week to week, "The Event" was up 2 percent in total viewers (5.637 million vs. 5.539 million).

Through the season's first six weeks, "The Event" has added an average 35 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure. This is the #1 percentage increase among all new shows and "The Event" is the #4 new series overall by this measure. In total viewers, "The Event" has added an average 28 percent or more than 2.1 million persons in going from "live plus same day" to "live plus seven day."

Monday at 10 p.m. ET, "Chase" averaged a 1.2/3 in adults 18-49 and 4.6 million viewers overall. Through the season's first six weeks, "Chase" has added an average 26 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure.

On Tuesday, Nov. 16 from 8-10 p.m. ET, "The Biggest Loser 10" (2.5/7 in adults 18-49, 6.9 million viewers overall) weighed in with its heftiest 18-49 and total-viewer result in four weeks (since October 19).

In a tough time period that included competition from Fox's "Glee," CBS's "NCIS" and "NCIS: Los Angeles" and ABC's "No Ordinary Family" and the "Dancing With the Stars" Results Show, "Biggest Loser" gained from its first half-hour to its fourth 22 percent in adults 18-49 (to a 2.8 rating from a 2.3) and 21 percent in adults 25-54 (3.4 vs. 2.8).

Tuesday from 10-11 p.m. ET, "Parenthood" (1.8/5 in adults 18-49, 4.8 million viewers overall.) finished within one share of the time-period lead in adults 18-49 and ranked #1 among ABC, CBS and NBC in adults, men and women 18-34.

These "Parenthood" results are likely to increase substantially when Nielsen issues "live plus seven day" results for the week of November 15-21. Through the season's first six weeks, "Parenthood" is the #1 primetime series on ABC, CBS, NBC, Fox or the CW on a percentage basis in going from previously reported "live plus same day" 18-49 ratings to "live plus seven day" results, gaining an average 42 percent in 18-49 rating.

On Wednesday, Nov. 17 from 8-9 p.m. ET, the "Dateline NBC" telecast "William & Kate: A Royal Love Story" averaged a 1.6/5 in 18-49 and 6.7 million viewers overall, NBC's top results in the time period since September 29. From its first half-hour to its second, "William & Kate: A Royal Love Story" increased by 13 percent in 18-49 rating (to a 1.7 from a 1.5) and 9 percent in total viewers (to 7.0 million from 6.4 million).

Wednesday at 9 p.m. ET, "Law & Order: Special Victims Unit" (2.1/6 in 18-49, 7.6 million viewers overall) captured week-to-week gains of 5 percent in 18-49 rating (2.1 vs. 2.0) and 7 percent in total viewers (7.648 million vs. 7.179 million).

In a highly competitive time period that included ABC's "Modern Family" and "Cougar Town," CBS's "Criminal Minds" and Fox's "Hell's Kitchen," "Law & Order: SVU" grew from its first half-hour to its second in every key ratings category, including gains of 16 percent in adults 18-49 (to a 2.2 rating from a 1.9) and 14 percent in adults 25-54 (to a 2.5 from a 2.2).

Versus NBC's time-period averages in this slot last season, "Law & Order; SVU" was up 17 percent in 18-49 rating (2.1 vs. 1.8) and 22 percent in total viewers (7.648 million vs. 6.278 million).

Through the season's first six weeks, "Law & Order: Special Victims Unit" added an average 27 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure. In total viewers, "SVU Event" has added an average 18 percent or more than 1.6 million persons in going from "live plus same day" to "live plus seven day."

Wednesday at 10 p.m. ET, "Law & Order: Los Angeles" (1.9/6 in 18-49, 7.8 million viewers overall) locked up week-to-week gains of 12 percent in 18-49 rating (1.9 vs. 1.7) and 15 percent or more than 1.0 million persons in total viewers (7.841 million vs. 6.801 million), matching its highest 18-49 rating since October 20 and attracting its biggest overall audience since that same date.

"Law & Order: LA" tied for #1 in adults 18-49 and ranked #1 outright among ABC, CBS and NBC in adults 18-34 and women 18-49.

"Law & Order: LA" retained 90 percent of its 18-49 lead-in from "SVU" and built on that "SVU" lead-in by 3 percent in total viewers, marking the first time since September 29, the night of the "Law & Order; LA" debut, that the first-year drama has built on its total-viewer lead-in.

"Law & Order: LA" maintained its 18-49 rating from its first half-hour to its second, while competing programs on ABC and CBS both exhibited declines. This marks the fifth time in six telecasts that "Law & Order: LA" has improved or maintained its rating from half-hour to half-hour.

Through the season's first six weeks, "Law & Order: Los Angeles" added an average 20 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure

On Thursday, Nov. 18 from 8-8:30 p.m. ET, "Community" averaged a 1.9/6 in 18-49 and 4.4 million viewers overall. Despite time-period competition that included CBS's "Big Bang Theory," "Community" matched NBC's 18-49 average in the slot during the traditional 2009-10 season (1.9, non-sports, "live plus same day"). In the time period, "Community" ranked #2 among ABC, CBS, NBC, Fox and CW in men 18-34 and men 18-49.

Through the season's first six weeks, "Community" has added an average 26 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure, making it the #4 biggest gainer on a percentage basis among half-hour comedies, behind only "The Office," "Modern Family" and "30 Rock."

Thursday from 8:30-9 p.m. ET, "30 Rock" (2.2/6 in 18-49, 5.1 million viewers overall) was the #1 program among ABC, CBS, NBC, Fox and CW in men 18-34 and adults 18-34 (tie). "30 Rock" built by 16 percent in 18-49 rating on its lead-in and also generated a 16 percent increase versus NBC's slot average during the traditional 2009-10 season (1.9, non-sports, "live plus same day").

Through the season's first six weeks, "30 Rock" has added an average 27 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure, making it the #3 biggest gainer on a percentage basis among half-hour comedies, behind only "The Office" and "Modern Family."

Thursday from 9-9:31 p.m. ET, "The Office" (3.8/10 in adults 18-49, 7.3 million viewers overall) ranked #2 in its time period in adults 18-49 and was #1, ahead of ABC's "Grey's Anatomy," CBS's "CSI" and Fox's "Fringe," in adults 18-34 and all key adult-male demos - men 18-34, 18-49 and 25-54. Versus its average for the May sweep, "The Office" was up 9 percent in 18-49 rating (3.8 vs. 3.5) and 7 percent in total viewers (7.277 million vs. 6.771 million).

Week to week, "The Office" was up 6 percent in 18-49 rating (3.8 vs. 3.6) and 2 percent in total viewers (7.277 million vs. 7.150 million). Excluding the Halloween episode on October 28, this week's 3.8 rating for "The Office" matches the show's highest 18-49 result since September 23, the night of the "Office" season premiere.

These results for "The Office" are likely to increase substantially when Nielsen issues "live plus seven day" results for the week of November 15-21. Through the season's first six weeks, "The Office" has added an average 31 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure. On a percentage basis, "The Office" is the #1 biggest gainer from "live plus same day" to "live plus seven" among all half-hour comedies on ABC, CBS, NBC, Fox or CW.

Thursday from 9:31-10 p.m. ET, "Outsourced" (2.6/7 in 18-49, 5.4 million viewers overall) ranked #1 among ABC, CBS, NBC, Fox and CW in men 18-34 and men 18-49 (tied) and was #2 in adults and women 18-34 and men 25-54.

Through the season's first six weeks, "Outsourced" has added an average 21 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure. On a percentage basis, "Outsourced" is the #1 biggest gainer going from "live plus same day" to "live plus seven" among all first-year half-hour comedies on ABC, CBS, NBC, Fox or CW.

Thursday at 10 p.m. ET, "The Apprentice" averaged a 1.2/3 in 18-49 and 3.6 million viewers overall. Through the season's first six weeks, "The Apprentice" has added an average 27 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure. "The Apprentice" is tied for the #1 percentage increase among unscripted shows, with "America's Next Top Model."

On Friday, Nov. 19 from 8-9 p.m. ET, "School Pride" averaged a 0.7/2 in 18-49 and 2.5 million viewers overall. Week to week, "School Pride" was up 17 percent in 18-49 rating (0.7 vs. 06) and 14 percent in total viewers (2.524 million vs. 2.208 million), to earn its top grades in both measures in four weeks (since October 22).

Friday from 9-10 p.m. ET, the "Dateline NBC" telecast "The Man Who Will Be King," featuring an interview with Charles, Prince of Wales, averaged a 1.2/4 in 18-49 and 5.8 million viewers overall, delivering "Dateline's" biggest overall audience in this time period since October 8. From its first half-hour to its second, "Dateline" increased by 9 percent in adults 18-49 (to a 1.2 rating from a 1.1), 13 percent in adults 25-54 (1.8 vs. 1.6) and 9 percent in total viewers (6.0 million vs. 5.5 million).

Friday from 10-11 p.m. ET, the NBC special "Harmony," a film from the Prince of Wales addressing the worldwide environmental crisis, averaged a 0.8/3 in adults 18-49 and 3.6 million viewers overall.

On Saturday, Nov. 20, NBC Sports' coverage of Army-Notre Dame football from Yankee Stadium averaged a 0.9/3 in adults 18-49, 3.5 million viewers overall and a 2.2/4 household rating/share for its full duration from 7:30-10:26 p.m. ET.

On Sunday Nov. 21, the "NBC Sunday Night Football" telecast of the New York Giants at the Philadelphia Eagles fueled a primetime win in virtually all key demographic measures - NBC ranked #1 Sunday night in adults 18-49, adults 18-34, adults 25-54, total viewers and all key adult-male demos - men 18-34, 18-49 and 25-54. NBC also tied for #1 in primetime for the night among women 18-49 and women 25-54. For its full duration, the Giants-Eagles NFL game averaged an 8.8/22 in adults 18-49, 23.2 million viewers overall and a 13.9/22 household rating/share from 8:31-11:45 p.m. ET.

With an average 23.2 million viewers, this week's "Sunday Night Football" Giants-Eagles game scored the biggest overall viewership for any November NFL primetime telecast (Sunday or Monday) in 14 years (since November 25, 1996, Steelers-Dolphins on ABC, 23.9 million).

Sunday's Giants-Eagles game was up 33 percent in 18-49 rating and 34 percent or more than 5.8 million persons in total viewers versus the "Sunday Night Football" game that aired during the same week last year (a 6.6/17 in 18-49 and 17.330 million viewers overall for the Eagles-Bears match-up on November 22, 2009)

NBC's margin of victory over the #2 network in primetime Sunday night was 97 percent in 18-49 rating (a 7.3 vs. a 3.7 for ABC) and 43 percent in total viewers (19.7 million vs. 13.8 million for CBS).

Also on Sunday, "Football Night in America 2" from 7:30-7:56 p.m. ET averaged a 3.2/9 in 18-49, 8.7 million viewers overall and a 5.2/9 household rating/share. "Football Night in America 3" from 7:56-8:22 p.m. delivered a 4.4/12 in 18-49, 12.1 million viewers overall and a 7.3/12 in households. From 8:22-8:31 p.m., "NBC Sunday Night Football Pre Kickoff" averaged a 6.1/16 in 18-49, 17.2 million viewers overall and a 10.4/16 in households. Note: "Football Night in America" from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.