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[12/07/10 - 10:29 AM]
CBS Is #1 in Viewers and Adults 25-54 for the 10th Time in 11 Weeks This Season
CBS spins the numbers for the week of November 29-December 5.

[via press release from CBS]

CBS IS #1 IN VIEWERS AND ADULTS 25-54 FOR THE 10TH TIME IN 11 WEEKS THIS SEASON

A Rebroadcast of "NCIS" is the Top Scripted Program, Beating all First-Run Competition

"Rudolph the Red-Nosed Reindeer" Ranks Seventh in Viewers and Adults 18-49 And Is the #1 Program of the Week among Kids 2-11 and 6-11

"Victoria's Secret Fashion Show" Delivers Its Largest Audience Since 2003

CBS placed first in viewers and adults 25-54 for the 10th time in 11 weeks this season, according to Nielsen live plus same day ratings for the week ending Dec. 5, week 11 of the 2010-2011 television season.

A rebroadcast of NCIS was the top scripted program of the week�topping all first-run competition, while the annual visit of RUDOLPH THE RED-NOSED REINDEER was the #1 program of the week among kids 2-11 and 6-11, and THE VICTORIA'S SECRET FASHION SHOW delivered its largest audience since 2003.

For the week in viewers: CBS (9.19m), NBC (8.04m), ABC (7.20m) and FOX (7.12m). Season-to-date, CBS (12.40m) is first ahead of ABC (9.77m), FOX (8.08m) and NBC (8.04m).

For the week in households: CBS (5.6/09), NBC (5.0/08), ABC (4.5/07) and FOX (4.2/07). Season-to-date: CBS is first (7.6/12), ahead of ABC (6.1/10), NBC (5.0/08) and FOX (4.8/08).

For the week in key demographics, CBS was tied for first in adults 25-54 (3.0/08, tied with NBC) and averaged 2.2/06 in adults 18-49. CBS was first in adults 25-54 for the 10th time in 11 weeks this season. Season-to-date, CBS is first in both adults 25-54 (4.2/11) and adults 18-49 (3.2/09), up +2% in adults 25-54 (from 4.1/10) and even in adults 18-49 compared to last season.

CBS's Weekly Highlights:

-- On Monday, CBS was first in households (5.4/09), viewers (8.58m), adults 25-54 (3.2/08) and adults 18-49 (2.3/06). With rebroadcasts against first-run programming on the competition, CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.

-- On Tuesday, CBS was first in households (7.0/11), viewers (12.05m), adults 25-54 (4.1/10) and adults 18-49 (3.4/09).

? RUDOLPH THE RED-NOSED REINDEER (R) (S) was first in viewers (12.20m), adults 25-54 (4.8/12), children 2-11 (6.0/18) and second in adults 18-49 (3.9/11) and teens (1.9/06). Compared to last year's special (on Wednesday, Dec. 2, 2010), RUDOLPH was up +11% in households (from 5.7/09), +7% in adults 25-54 (from 4.5/12), +3% in adults 18-49 (from 3.8/11), +5% in children 2-11 (from 5.7/17), +12% in teens (from 1.7/06) and added +1.56m viewers (from 10.64m, +15%).

? NCIS SPECIAL (R) (S) (9:01-10:00PM) was first in households (9.1/14), viewers (15.05m), adults 25-54 (4.3/10) and adults 18-49 (3.0/08) and was the night's #1 program in viewers.

? VICTORIA'S SECRET FASHION SHOW (S) was first in households (5.6/10), viewers (8.96m), adults 18-49 (3.4/09), adults 18-34 (3.6/11) and second in adults 25-54 (3.2/08). Compared to last year's special (on the same night last year), CBS was up +8% in households (from 5.2/09), +14% in adults 25-54 (from 2.8/07), +17% in adults 18-49 (from 2.9/08), +20% in adults 18-34 (from 3.0/09) and added +940,000 viewers (from 8.02m, +12%). VICTORIA'S SECRET FASHION SHOW posted its best delivery in households since 2005, its best delivery in viewers since 2003 and its best deliveries since 2008 in adults 25-54, adults 18-49 and adults 18-34.

-- On Wednesday, CBS was first in households (5.3/09), viewers (8.79m), adults 25-54 (3.3/09) and adults 18-49 (2.5/07). CBS has won nine of the last 11 Wednesdays in viewers, and eight of the last 11 weeks in both adults 25-54 and adults 18-49.

? SURVIVOR: NICARAGUA was first in households (7.0/11), viewers (12.26m), adults 25-54 (4.9/13) and adults 18-49 (3.6/11). Compared to the Nov. 17, 2010 broadcast (last week's program was a special), SURVIVOR: NICARAGUA was up +1% in households (from 6.9/11), +4% in adults 25-54 (from 4.7/11), +3% in adults 18-49 (from 3.5/10) and added +280,000 viewers (from 11.98m, +2%).

-- On Thursday, CBS was first in households (5.8/10) and viewers (9.11m); the Network was second in adults 25-54 (2.8/07).

? THE BIG BANG THEORY (R) was first in households (5.6/09), viewers (8.90m), adults 25-54 (3.4/09) and adults 18-49 (2.4/07), beating first-run programming on NBC, FOX and a holiday rebroadcast on ABC.

-- On Friday, CBS was first in households (5.9/11), viewers (9.37m), adults 25-54 (2.4/07) and adults 18-49 (1.6/05). CBS has won Friday every week this season in households, viewers and adults 25-54, placing first in nine of 11 Fridays in adults 18-49.

? CSI: NY was first in households (6.4/11), viewers (10.13m), adults 25-54 (2.6/07) and adults 18-49 (1.7/06). Compared to the last first-run episode (on Nov. 19, 2010), CSI: NY was up +8% in adults 25-54 (from 2.4/07) and +13% in adults 18-49 (from 1.5/06).

? BLUE BLOODS was first in households (7.1/13), viewers (11.32m), adults 25-54 (2.7/08) and second in adults 18-49 (1.7/06). Compared to the last first-run episode (on Nov. 19, 2010), BLUE BLOODS was up +1% in households (from 7.0/13), +4% in adults 25-54 (from 2.6/08) and +6% in adults 18-49 (from 1.6/05).

Top CBS programs of the week: #3 NCIS 9PM SPECIAL (R) (S) (an average of 15.05m viewers), #5 60 MINUTES (12.46m), #6 SURVIVOR: NICARAGUA (12.26m), #7 RUDOLPH THE RED-NOSED REINDEER (R) (S) (12.20m), #10 TWO AND A HALF MEN (R) (11.38m), #12 BLUE BLOODS (11.32m), #15 CSI: MIAMI (10.66m), #16 UNDERCOVER BOSS (10.50m), #17 THE AMAZING RACE 17 (10.34m), #18 CSI: NY (10.13m), #19 CSI: CRIME SCENE INVESTIGATION (R) (9.76m), #21 THE MENTALIST (R) (9.39m), #24 CRIMINAL MINDS (R) (9.09m), #26 VICTORIA'S SECRET FASHION SHOW (S) (8.96m), #27 THE BIG BANG THEORY (R) (8.90m) and #29 MIKE & MOLLY (R) (8.82m).

Prime averages are based on the following hours of rated broadcasts in Week #11:

CBS - 22 hours

NBC - 21 � hours

ABC - 22 hours

FOX - 15 hours





  [december 2010]  
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M
T
W
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNDERCOVER BOSS (CBS)





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