[12/08/10 - 09:10 AM]
ABC's "No Ordinary Family" Builds its Audience and Improves its Time Slot
ABC spins the numbers for Tuesday, December 7.

[via press release from ABC]

ABC's "No Ordinary Family" Builds its Audience and Improves its Time Slot

Some early info on ABC's Tuesday, ahead of the regular press release.

From 8-9pm, ABC's annual rebroadcast of A Charlie Brown Christmas earned a solid second-place place to Fox's holiday-themed Glee among Adults 18-49, beating out CBS' rebroadcast NCIS by 30% and NBC's season premiere of Minute To Win It by 37%. In Total Viewers and Adults 18-49, the PEANUTS Christmas special generated ABC's top numbers in the time period in 5 weeks (since 11/2/10) and marked season-highs with Teens and Kids. In fact A Charlie Brown Christmas stood as the #1 TV show of the night with Kids 2-11, pulling the Net's top number in the time period in 1 year - since 12/8/09.

For the 2nd straight week in its new 9 o'clock time period, ABC's No Ordinary Family outdrew Fox's Glee-fueled original comedies, by 13% in Total Viewers (Raising Hope/Running Wilde). The broad-appealing ABC freshman series ranked #1 against its broadcast rivals in the hour with Kids 2-11. The new show also continued to improve its new time period for ABC (+1.7 million viewers), over original programming in the hour on the same night last year (12/8/09). No Ordinary Family increased its overall audience week to week, tied its top Adult 18-49 in 4 weeks and matched a best-since-premiere rating with Kids 2-11 - since 11/9/10 and 10/5/10, respectively.

From 10-11pm, ABC's freshman Detroit 1-8-7 finished #2 against its CBS and NBC competition with Adults 18-49 and across all key Men (M18-34/M18-49/M25-54). Opposite stiff competition from the second hour of the season's penultimate episode of NBC's The Biggest Loser, Detroit 1-8-7 boosted its time slot by strong margins for ABC from the year-ago night in both Total Viewers (+2.5 million) and Adults 18-49 (+17%).

  [december 2010]  


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