[02/16/11 - 10:09 AM]
ABC's "V" Delivers its 2nd Week of Gains in Adults 18-49, Men 18-49 and Men 25-54
ABC spins the numbers for Tuesday, February 15.

[via press release from ABC]

Quick Take for Tuesday, February 15, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC's "V" Delivers its 2nd Week of Gains in Adults 18-49, Men 18-49 and Men 25-54

"V" Equals Season High in Adults 18-34 and Women 18-34

Up Over the Year-Ago Night for the Net at 10pm, ABC's "Detroit 1-8-7" Continues to Draw a Larger Overall Audience Than NBC's "Parenthood"

"V" (9:00-10:00 p.m.)

Building on its Total Viewer and young adult lead-in for the 3rd week running, ABC's "V" posted its 2nd consecutive week of gains in Adults 18-49 (1.9/5 vs. 1.8/5), Men 18-49 (2.0/6 vs. 1.9/5) and Men 25-54 (2.5/6 vs. 2.4/6).

· In the 9 o'clock hour, "V" beat out Fox's "Glee"-led comedies ("Raising Hope"/"Traffic Light") by 33% in Men 18-49 (2.0/6 vs. 1.5/4) and by a resounding 56% in Men 25-54 (2.5/6 vs. 1.6/4).

· Opposite stiff time period competition from CBS' original "NCIS: Los Angeles" and the second hour of NBC's 2-hour "The Biggest Loser: Couples," "V" equaled season highs in Adults 18-34 (1.3/4) and Women 18-34 (1.3/4).

"Detroit 1-8-7" (10:00-11:00 p.m.)

ABC's freshman drama "Detroit 1-8-7" continued to draw a larger overall audience than NBC's sophomore drama "Parenthood" (5.2 million vs. 5.1 million) and topped the NBC drama by 14% in Men 25-54 (1.6/4 vs. 1.4/4).

· "Detroit 1-8-7" improved the 10 o'clock hour in Total Viewers (+4% - 5.2 million vs. 5.0 million) over the year-ago night with original drama programming ("The Forgotten" on 2/16/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/15/11.

  [february 2011]  

· V (ABC)

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