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[08/23/11 - 10:41 AM]
FOX Moves Into Summer's Top Spot
FOX spins the numbers for the week of August 15-21.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF AUGUST 15 - 21, 2011

FOX MOVES INTO SUMMER'S TOP SPOT

Continuing its dominance with five nightly wins last week, FOX gained on the competition and is now tied as this summer's #1 network. FOX scored its sixth consecutive weekly victory thanks to the sizzling season two finale of MASTERCHEF, a dramatic HELL'S KITCHEN and two winning nights of NFL PRESEASON FOOTBALL, and ended the week at No. 1 among Adults 18-34 and Teens as well.

Key weekly highlights include:

· Gordon Ramsay's one-two punch of HELL'S KITCHEN and MASTERCHEF battered the competition on Monday and gave FOX the nightly win among Adults 18-49, Total Viewers and all key demos

· FOX posted its highest rated Monday with summer programming in four years in A18-49 (since 8/13/07) and its highest in three years in Total Viewers (7/28/08).

· HELL'S KITCHEN and MASTERCHEF were the top two highest-rated programs of the night in Adults 18-49, Adults 18-34 and Teens, and HELL'S KITCHEN was the #1 program of the night in Total Viewers.

· Both HELL'S KITCHEN and MASTERCHEF gained week over week, with both posting lifts of +4% in the adult demo

· Tuesday's MASTERCHEF finale night led FOX to rank No. 1 among Adults 18-49, Adults 18-34 and Adults 25-54 and delivered FOX's most-watched Tuesday in Total Viewers so far this summer with entertainment programming.

· MASTERCHEF's 9pm finale episode propelled the show to its highest ratings ever among Adults 18-49 and Total Viewers, outperforming its prior highest ratings this summer by +16% among both Adults 18-49 and Total Viewers.

· Compared to last year's finale on 9/15/10, MASTERCHEF saw a +35% ratings increase

· MASTERCHEF's 9p finale outperformed America's Got Talent in head to head competition by +4% among Adults 18-49

· On Thursday and Friday, FOX dominated the competition with the NFL EAGLES VS. STEELERS and FALCONS VS. JAGUARS games, ranking No. 1 on both nights.

· Week two of IN THE FLOW WITH AFFION CROCKETT rose +10% week over week among Adults 18-49.

Weekly Program Rankers

FOX had 7 of the Top 20 programs among Adults 18-49: NFL ON FOX PRE-SEASON GAME 2 (No. 3), MASTERCHEF-TUE (No. 5 tie), HELL'S KITCHEN-MON (No. 5 tie), MASTERCHEF SP 8/16 (No. 10 tie), MASTERCHEF-MON (No. 10 tie), FAMILY GUY (No. 14), and NFL ON FOX PRE-SEASON GAME 3 (No. 20).

FOX had 9 of the Top 20 programs among Adults 18-34: NFL ON FOX PRE-SEASON GAME 2 (No. 3), MASTERCHEF-TUE (No. 6 tie), HELL'S KITCHEN-MON (No. 6 tie), MASTERCHEF-MON (No. 8), MASTERCHEF SP 8/16 (No. 10), FAMILY GUY (No. 11), SIMPSONS (No. 15 tie), IN THE FLOW (No. 15 tie), and CLEVELAND (No. 15 tie).

FOX had 8 of the Top 20 programs among Teens: FAMILY GUY (No. 3), HELL'S KITCHEN-MON (No. 4), MASTERCHEF-MON (No. 5), MASTERCHEF-TUE (No. 11 tie), NFL ON FOX PRE-SEASON 2 (No. 11 tie), MASTERCHEF SP 8/16 (No. 14), IN THE FLOW (No. 17 tie), and CLEVELAND (No. 17 tie).

FOX had 5 of the Top 20 programs among Total Viewers: NFL ON FOX PRE-SEASON GAME 2 (No. 5), MASTERCHEF-TUE (No. 12), HELL'S KITCHEN-MON (No. 13), MASTERCHEF SP 8/16 (No. 17), and MASTERCHEF-MON (No. 19).

NIGHTLY AND PROGRAM HIGHLIGHTS - AUGUST 15 - 21, 2011

MONDAY

8:00-9:00 HELL'S KITCHEN: (Adults 18-49: 2.9/9, 7.0 Mil Total Viewers)

9:00-10:00 MASTERCHEF: (Adults 18-49: 2.4/6, 6.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 2.6/7, 6.5 Mil Total Viewers)

A mixture of Gordon Ramsay battered the competition as FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens, Adults 25-54 and all key demos.

FOX posted its highest rated Monday with summer programming in four years in A18-49 (since 8/13/07) and its highest in three years in Total Viewers (7/28/08).

HELL'S KITCHEN and MASTERCHEF were the top two highest-rated programs of the night in Adults 18-49, Adults 18-34 and Teens. Also, HELL'S KITCHEN was the #1 program of the night in Total Viewers.

At 8p HELL'S KITCHEN did a 2.9/9 among Adults 18-49, up +4% from last week and +6% in Total Viewers (7.0 vs. 6.6 Mil.).

HELL'S KITCHEN delivered its highest Adults 18-49 (2.9/9), Total Viewers (7.0 Mil), and Teens (1.7/7) of the summer.

In the 9p hour MASTERCHEF did a 2.4/6 among Adults 18-49, up +4% from last week (2.3/6). MASTERCHEF was also up from last week in Total Viewers by +11% (6.1 vs. 5.5 Mil.)

MASTERCHEF tied its highest Monday Adults 18-49 rating this summer and delivered its highest Teens rating ever. In Total Viewers MASTERCHEF posted its highest Monday this summer (6.1 Mil).

MASTERCHEF won its 9p hour and outperformed ABC's Bachelor Pad in head to head competition in A18-49 (+9%, 2.4 vs. 2.2), A18-34 (+17%, 2.1 vs. 1.8), Teens (+33%, 1.6 vs. 1.2), and all male demos.

TUESDAY

8:00-9:00 MASTERCHEF (S): (Adults 18-49: 2.4/8, 6.3 Mil Total Viewers)

9:00-10:00 MASTERCHEF: (Adults 18-49: 2.9/8, 7.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 2.7/8, 6.7 Mil Total Viewers)

The two-part finale of MASTERCHEF gave FOX the nightly win among Adults 18-49, Adults 18-34 and Adults 25-54 and delivered FOX's highest Tuesday in Total Viewers so far this summer with entertainment programming.

MASTERCHEF cooked up a two-part finale with a 2.4/8 among Adults 18-49 at 8p and a 2.9/8 at 9p. For the night, MASTERCHEF posted a 2.7/8 in Adults 18-49.

The timer goes off on this summer's MASTERCHEF as it rises to its highest ratings ever among Adults 18-49 and Total Viewers with its 9p telecast. In fact, MASTERCHEF's 9p finale outperformed its prior highest ratings this summer by +16% in Adults 18-49 (2.9/8 vs. 2.5/7 on 7/26/11, 8/2/11, 8/9/11) and +16% in Total Viewers (7.1 vs. 6.1 on 8/15/11, 8/9/11).

Compared to last year's two-hour finale on 9/15/10, MASTERCHEF was up significantly with both the 9p finale (+45%, 2.9/8 vs. 2.0/6) and with the entire two-hour finale night (+35%, 2.7/8 vs. 2.0/6).

MASTERCHEF's 9p finale was the highest rated program of the night in Adults 18-49, Adults 18-34 and Adults 25-54 (tie). In its 9p hour MASTERCHEF outperformed America's Got Talent in head to head competition by +4% in Adults 18-49 (2.9/8 vs. 2.8/7).

Throughout the night MASTERCHEF showed significant growth, increasing in its last half hour versus its first by +30% in Adults 18-49 (3.0 vs. 2.3) and +23% in Total Viewers (7.4 vs. 6.0 Mil.)

WEDNESDAY

8:00-9:00 MOBBED (RS): (Adults 18-49: 0.7/2, 1.9 Mil Total Viewers)

9:00-10:00 HOUSE (RP): (Adults 18-49: 0.6/2, 1.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 0.7/2, 1.8 Mil Total Viewers)

FOX ranked #4 for the night in Adults 18-49 with encores of MOBBED (0.7/2) and HOUSE (0.6/2).

THURSDAY

8:00-8:12 NFL PRESEASON PRE-GAME (S): (Adults 18-49: 2.3/9, 6.7 Mil Total Viewers)

8:12-11:08 NFL PRESEASON: (EAGLES & STEELERS) (S): (Adults 18-49: 3.1/10, 8.6 Mil Total Viewers)

8:00-11:00 FOX PRIME: (Adults 18-49: 3.0/10, 8.6 Mil Total Viewers)

With the NFL PRE-SEASON GAME 2: PHILADELPHIA AT PITTSBURGH, FOX won the night in Adults 18-49, Adults 18-34, Adults 25-54, Teens and Total Viewers.

FRIDAY

8:00-8:12 NFL PRESEASON PRE-GAME (S): SUSTAINED

8:09-8:12 NFL PRESEASON PRE-KICK (S): (Adults 18-49: 1.1/5, 3.3 Mil Total Viewers)

8:12-11:06 NFL PRESEASON: (FALCONS & JAGUARS) (S): (Adults 18-49: 1.4/5, 4.2 Mil Total Viewers)

8:09-11:00 FOX PRIME: (Adults 18-49: 1.4/5, 4.1 Mil Total Viewers)

NFL PRESEASON FOOTBALL led FOX to a nightly win among Adults 18-49 and Adults 18-34.

SATURDAY

8:00-8:30 COPS (R): (Adults 18-49: 0.9/4, 2.6 Mil Total Viewers)

8:30-9:00 COPS 2 (R): (Adults 18-49: 1.0/4, 2.9 Mil Total Viewers)

9:00-9:30 AMERICAN DAD (RP): (Adults 18-49: 0.6/2, 1.3 Mil Total Viewers)

9:30-10:00 CLEVELAND (R): (Adults 18-49: 0.6/2, 1.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 0.8/3, 2.1 Mil Total Viewers)

COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49, Adults 18-34 and Adults 25-54.

An encore of AMERICAN DAD at 9p ranked #3 in its half hour among Adults 18-49 and #2 among Adults 18-34. A repeat CLEVELAND at 930p ranked #3 in its time period in Adults 18-49 (tie) and #1 among Adults 18-34.

FOX ranked #1 for the night on a total primetime basis among Adults 18-49 (tie) and Adults 18-34.

SUNDAY

7:00-7:30 AMERICAN DAD (R): (A18-49: 0.8/3, 1.7 Mil Total Viewers)

7:30-7:59 BOB'S BURGERS (R): (A18-49: 1.0/3, 2.1 Mil Total Viewers)

7:59-8:30 SIMPSONS (R): (A18-49: 1.2/4, 2.9 Mil Total Viewers)

8:30-9:01 CLEVELAND (R): (A18-49: 1.2/3, 2.6 Mil Total Viewers)

9:01-9:31 FAMILY GUY (R): (A18-49: 1.7/4, 3.7 Mil Total Viewers)

9:31-10:00 IN THE FLOW: (A18-49: 1.1/3, 2.4 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18-49: 1.2/3, 2.6 Mil Total Viewers)

FOX ranked #3 for the night in Adults 18-49 (tie) and #2 in Adults 18-34 and Teens.

FOX aired encores of AMERICAN DAD (0.8/3), BOB'S BURGERS (1.0/3), THE SIMPSONS (1.2/4), THE CLEVELAND SHOW (1.2/3), FAMILY GUY (1.7/4) and week two of IN THE FLOW WITH AFFION CROCKETT at 9:30p (1.1/3), which was up +10% from last week's 9:30p (1.0/3).

An encore FAMILY GUY was the highest rated program of the night in Teens.

AUGUST 15 - 21, 2011

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 1.8/6 FOX 1.6/6 FOX 4.7

ABC 1.2/4 ABC 0.9/3 ABC 4.4

CBS 1.4/4 CBS 0.9/3 CBS 6.0

NBC 1.6/5 NBC 1.2/4 NBC 5.5





  [august 2011]  
S
M
T
W
T
F
S
 


· AMERICAN DAD (TBS)
· BOB'S BURGERS (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (SPIKE TV)
· HELL'S KITCHEN (FOX)
· HOUSE (FOX)
· IN THE FLOW WITH AFFION CROCKETT (FOX)
· MASTERCHEF (FOX)
· MOBBED (FOX)
· SIMPSONS, THE (FOX)





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